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Search Engine Optimization - If You Don't SEO, You'll Get Left In The Dust
What do you mean by SEO? SEO is an acronym used for Search Engine Optimization; in reality it means your ticket to the internet traffic highway. If you have an online business and your website is not search engine optimized, then you will definitely be suffering from slow returns on your investments and most of all, slow traffic.What is search engine optimization?Well, this phrase consists of two major terms, i.e. ‘search engine’ and ‘optimization’. ‘Search engine’ is where you type your query when you are looking for something on the Net. This is the Internet tool with wh

y" or "students only" section of your site, you will need to make sure that your hosting company supports password protected areas (folders or sub-webs).

• FrontPage Extensions - Microsoft FrontPage is a web development tool that’s easy to use. In order for this package to be completely functional, it requires that there be special software installed on the server called "FrontPage Extensions." Beware the hosting company who wants to charge you for using FrontPage Extensions; most hosting companies offer them for free.

• Mailing List Software - Keep your users informed by offering to put them on the mailing list. Make sure your hosting company supports double-opt-in mailing lists, where the person signs up and receives a confirmation email that instructs them how to officially sign up for your mailing list.

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How to Develop a Happy and Healthy Workplace
> Employees withhold 2/3 of what they are capable of contributing to a company in the form of talents, skills, experience, information and ideas.>Workers can't help but be indifferent and apathetic when they are pursuing someone else's objectives. Ownership is the key to corporate success and constructive change.>Trust employees with sensitive information. This doesn't mean you share everything with them. It does mean that you keep them informed about what is going on and how it will effect them.> Give the people you lead meaningful input into destiny decisions.<

There are hundreds, if not thousands, of hosting companies out there. They come in all price ranges, and with all kinds of bells and whistles. Here are some things you may want to look for in a hosting company, especially if your website is part of your overall marketing plan to sell products or services.

• Money Back Guarantee - I put this first, because if you are unhappy with your hosting site, you'll want assurances that you'll get your money back.

• 24/7 Customer Technical Support – This is critical. Find out if they mean "there’s voicemail or email 24-hours-a-day" or if they mean, "we will answer the phone and help you 24-hours-a-day."

• Control Panel - The Control Panel where you control all aspects of your account, such as managing email accounts, reading statistics, and configuring autoresponders. Make sure your hosting company has a centralized control panel for your management needs.

• Website Statistics – From a marketing perspective, it’s important to know who is visiting your site and what pages they read. Your hosting company should keep track of all of this information for you, and present it in an easy to read format. Make sure your statistics are updated on a daily basis, and that you can configure the display to show you by day, by week, by month or by year. You can learn more about how to read and interpret your statistics here: http://www.passionforbusiness.com/articles.htm

• CGI - CGI stands for the "Common Gateway Interface" and is a protocol through which web pages interact with scripts on a server. Your hosting company should allow you to install and run CGI scripts your account. They may also offer you some pre-installed CGI scripts for free as part of your hosting package, such as a message board or email forms.

• POP Email Accounts - A POP (Post Office Protocol) Email Account is an email account hosted on your site. Your hosting company should allow you to have more than one POP account, so that you can set up email addresses for all your needs. For example, clients requesting information about a workshop can send email to workshop@mydomain.com, while clients can send their homework to homework@mydomain.com. Also make sure your hosting company support email forwarding.

• Autoresponders - Autoresponders allow a visitor to send an email to a specific email address and automatically receive a reply. For example, if you have a FAQ, people can send an email to faq@mydomain.com and automatically receive the FAQ list in their email inbox.

• SSL Secure Server - SSL stands for "Secure Socket Layer". This is a protocol that allows for encrypted transmissions on the web, and is especially useful if you are collecting private information from visitors, such as credit card information.

• Shopping Cart - If you plan on having a catalog on the web, like selling your ebooks or audio tapes, a shopping cart is a must. It lets people browse through your "store" and pick the items that they plan to purchase. When they are done, they proceed to the checkout where they can review their order and pay by credit card. If your hosting company does not offer a shopping cart system, there are plenty of stand-alone shopping cart systems you can use with your website.

• Password Protected Areas – If you want to create a "members only" or "students only" section of your site, you will need to make sure that your hosting company supports password protected areas (folders or sub-webs).

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A Marketing Conundrum
Ignoring the problem or getting bent out of shape over it isn’t going to make it go away. I am referring to the sad state of affairs of modern day popular culture and just how far from authenticity we have sunk in our search for meaning in life. Much of the world is entering what is being called the 'Bread and Circuses' phase of declining empire. A phase preoccupied with credit binging, fiat money and spectacle. The Romans went through a similar period of decay, Nero fiddling while Rome burned.Then as now, there are many narrowly focused people out there in the world with money t

ng company has a centralized control panel for your management needs.

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What People Believe Can Bring You Success
Just think about it.If I come to believe that you really didn't dump those chemicals in the river, I'll probably stop picketing your business.Or, if I now believe you actually care about me as an employee, I may stay with the company.And if I become convinced that you provide quality service at a fair price, I'll probably do business with you.All of which means that what I think about you - what perceptions of you I hold in my mind - can change my behavior in a way that you prefer, or hate.So, since my behavior is affected by my perception of th

CGI scripts your account. They may also offer you some pre-installed CGI scripts for free as part of your hosting package, such as a message board or email forms.

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Raise More Money by Hiring a Winning Fund Raising Consultant
Hiring a good fund raising consultant can be very cost effective in the long run. Too many people try to take on the reasonability of organizing a fund raiser when they simply do not have the proper qualifications to do so. If you need to raise money for any type of sizable organization or charity you really should consider hiring a fund raising consultant.This article is designed to outline the 7 keys of an effective fund raising consultant. There are many other aspects, but this quick guide will save you allot of time and hopefully earn you more money.Key #1 -- Train and

tomatically receive the FAQ list in their email inbox.

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Assessing Value
A client of ours recently asked us to help his company increase sales revenue. "Our sales are okay, but not what we need them to be," he said. "I just have to believe we could be closing more business. Once we get in the door, the sales process goes very well. It's getting in that's the problem."What else is new?Many companies have the goal of sustaining existence by selling what they make. Great companies focus on delivering unique value -- even before a single product or service is purchased. It's an old saw that is still ignored by far too many businesses.Our clie

y" or "students only" section of your site, you will need to make sure that your hosting company supports password protected areas (folders or sub-webs).

• Streaming Media – If you’d like to add multimedia streaming to your site, you’ll need to find out if your hosting company supports the use of streaming media such as RealAudio or Windows Media files. Some hosting companies will charge you extra for this service.

As you can see, there are a lot of things to consider. Remember, while some of these may not be important to you now, you’ll also want a hosting company that can grow and support you as your business grows.

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Article discusses the proper negotiation stance to maintain during sales calls with prospective clients.

In the old days, a program ran on the back end of a Web site that churned out pages and pages of raw data that was - Hard to read; Hard to interpret; and, Not particularly helpful. That was the world of Web statistics. Today, Web site data is easy to read, easy to understand and indispensable for improving site performance. Welcome to the world of Web analytics.

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