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Item Upon - Small Business Marketing Solution - Create Your Own Story
Allentown Business School
I got into Allentown, PA the other day at about two in the afternoon. It wasn't too bad of a drive from Vermont where I was from. Oh sure it took a long time, but it was pretty scenic and relaxing for the most part. I was arriving at the Allentown business school with my best friend Joe, just in time to have a good weekend to explore before classes started on Monday. I would have liked to get into Allentown a little bit earlier in the month. It would've been nice to have some time to explore the business MBA school before starting, and to get to know the town of Allentown, Pennsylvania little bit better. But I was traveling with Jo
s that you can try and build on to create a stronger bond with them. You are tryiI got into Allentown, PA the other day at about two in the afternoon. It wasn't too bad of a drive from Vermont where I was from. Oh sure it took a long time, but it was pretty scenic and relaxing for the most part. I was arriving at the Allentown business school with my best friend Joe, just in time to have a good weekend to explore before classes started on Monday. I would have liked to get into Allentown a little bit earlier in the month. It would've been nice to have some time to explore the business MBA school before starting, and to get to know the town of Allentown, Pennsylvania little bit better. But I was traveling with Jo
Managing Document Revisions using Subversion
Have you ever wanted to tear your hair out over revisions to a complex document or proposal?We recently worked with a team responding to an RFP (request for proposal) from a large state agency. The RFP itself was nearly 100 pages long. The proposal responding to this RFP would be in excess of 150 pages. Its preparation effort required input from workgroup members scattered from San Diego to Charlotte.Up to this point the company had done many long, detailed proposals. Their products were complex and involved technology components, civil works (concrete, drilling, boring), and network infrastructure, each of which had to be
OK, in an earlier article we asked you to find out from customers how they felt about your small business. The goal was to discover why customers liked your store, and then invent creative ways to subtly repeat that information back to the customers. Essentially, you are seeking emotional ore--raw material from your customers that you can try and build on to create a stronger bond with them. You are tryinHave you ever wanted to tear your hair out over revisions to a complex document or proposal?We recently worked with a team responding to an RFP (request for proposal) from a large state agency. The RFP itself was nearly 100 pages long. The proposal responding to this RFP would be in excess of 150 pages. Its preparation effort required input from workgroup members scattered from San Diego to Charlotte.Up to this point the company had done many long, detailed proposals. Their products were complex and involved technology components, civil works (concrete, drilling, boring), and network infrastructure, each of which had to be
The Ad and Face That Flushed a Thousand Toilets
This story is about a plumber, and while that might not sound relevant to you, if you've ever advertised your business, if you're currently advertising your business or if you plan to advertise your business - you need to read this. Jim and Rebekah Ypma own Sonoran Desert Plumbing (SDP), about a year ago they asked me to design an advertisement that would help to separate them from the competition. SDP did not have a brand image or any way to separate them from the rest of the field, consequently, prospects didn't pay them much attention and they had to compete on price more than they would like; that's where we c
bout your small business. The goal was to discover why customers liked your store, and then invent creative ways to subtly repeat that information back to the customers. Essentially, you are seeking emotional ore--raw material from your customers that you can try and build on to create a stronger bond with them. You are tryiThis story is about a plumber, and while that might not sound relevant to you, if you've ever advertised your business, if you're currently advertising your business or if you plan to advertise your business - you need to read this. Jim and Rebekah Ypma own Sonoran Desert Plumbing (SDP), about a year ago they asked me to design an advertisement that would help to separate them from the competition. SDP did not have a brand image or any way to separate them from the rest of the field, consequently, prospects didn't pay them much attention and they had to compete on price more than they would like; that's where we c
How To Find General Operating Grants
How to Find General Operating FundsGeneral operating money is certainly one of the more difficult categories of funding to secure, mostly because it’s a lot less appealing to the funder. Let’s face it, paying rent is not nearly as sexy as helping people fulfill their potential as human beings. However, there are unrestricted grants out there, if you know where to look.My first suggestion would be to look at your current list of donors: they are always your best prospect list for future gifts. Look for those that have been consistent givers with whom you have built a relationship, who have a deep confidence in your programs
and then invent creative ways to subtly repeat that information back to the customers. Essentially, you are seeking emotional ore--raw material from your customers that you can try and build on to create a stronger bond with them. You are tryiHow to Find General Operating FundsGeneral operating money is certainly one of the more difficult categories of funding to secure, mostly because it’s a lot less appealing to the funder. Let’s face it, paying rent is not nearly as sexy as helping people fulfill their potential as human beings. However, there are unrestricted grants out there, if you know where to look.My first suggestion would be to look at your current list of donors: they are always your best prospect list for future gifts. Look for those that have been consistent givers with whom you have built a relationship, who have a deep confidence in your programs
The Four Questions That Can Help You Focus Your Advertising
Jack Mitchell was my first boss advertising boss. He was a funny adventurous sportsman. His idea of a vacation was getting lost in the high mountains of Peru. He could spend the rest of the year holding the interest of all of us in the palm of his hand as he told his latest adventure stories.Jack was the Director of Advertising and Sales Promotion at Remington Arms Company and his four questions have helped me get my ideas focused in every advertising challenge I have ever faced.After all, some say 85% of all advertising does not work. But when it does, it is pure magic. Let’s see if his four questions are your magic wan
omers. Essentially, you are seeking emotional ore--raw material from your customers that you can try and build on to create a stronger bond with them. You are tryiJack Mitchell was my first boss advertising boss. He was a funny adventurous sportsman. His idea of a vacation was getting lost in the high mountains of Peru. He could spend the rest of the year holding the interest of all of us in the palm of his hand as he told his latest adventure stories.Jack was the Director of Advertising and Sales Promotion at Remington Arms Company and his four questions have helped me get my ideas focused in every advertising challenge I have ever faced.After all, some say 85% of all advertising does not work. But when it does, it is pure magic. Let’s see if his four questions are your magic wan
5 Ways To Delegate Without A Payroll
Assign Tasks to KidsDo not underestimate the potential of your kids. Kids can handle some task that you do not have time to do: filing, recording messages, paper shredding documents, etc. My 15 year old daughter is responsible for inputting information from business cards that I collect from meetings, into my contact management system, proof reading documents, filing, typing and other small administrative task. She loves it and it gives her great employability skills and inclusion in my business. It is a great way for kids to receive an allowance and special privileges. It allows me to concentrate on other task without
s that you can try and build on to create a stronger bond with them. You are trying to create a sticky position in their minds.Assign Tasks to KidsDo not underestimate the potential of your kids. Kids can handle some task that you do not have time to do: filing, recording messages, paper shredding documents, etc. My 15 year old daughter is responsible for inputting information from business cards that I collect from meetings, into my contact management system, proof reading documents, filing, typing and other small administrative task. She loves it and it gives her great employability skills and inclusion in my business. It is a great way for kids to receive an allowance and special privileges. It allows me to concentrate on other task without
The master jeweler needs the stones and the gold before he crafts that dazzling wedding ring. The same is true for the master marketer; you need to gain at least some hint of how your customers feel about your small business. And the best way to extract that info is
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