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The Five Types of Shoppers
In the retail industry, it seems as though we are constantly faced with the issue of trying to find new customers. Most of us are obsessed with making sure our advertising, displays, and pricing all “scream out” to attract new customers. This focus on pursuing ne

ds.
META Keywords: Includes 30 keywords and search terms with no real focus.
ANALYSIS: Title may have one keyword at the most after several non-keywords; META data poorly used. Used a Flash page with “skip intro” butt

Customer Service for Airbus Needed
Can Airbus bring itself back around on a new approach to serve it markets and regain all that lost market share? Do they even have a plan to level the wings and gain some altitude or is it all down hill from here? One thing I have found is that any corporation su

We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective.

Case Studies: Ineffective Optimization

We selected 5 of the web sites (among 350 we studied) that scored the worst in terms of search engine optimization. Here’s a closer look at what they may be doing wrong on their home pages (company names are removed).

Case Study No. 1
META Title: Business Name
META Description: missing
META Keywords: missing
ANALYSIS: Title lacks keywords, page doesn’t include META data.

Case Study No. 2
META Title: Company name followed by corporate attribute
META Description: Features a 20-word description without keywords.
META Keywords: Includes 30 keywords and search terms with no real focus.
ANALYSIS: Title may have one keyword at the most after several non-keywords; META data poorly used. Used a Flash page with “skip intro” butto

Internet Marketing: Give Me Immediate Gratification
When we buy physical items on line, there is obviously the need to wait for delivery. Make it as fast as possible, surely no problem in a world where things have to "absolutely, positively, get there overnight."And forget those shipping charges and express

hat show how poor titles and META data can be improved from an SEO perspective.

Case Studies: Ineffective Optimization

Case Study No. 1
META Title: Business Name
META Description: missing
META Keywords: missing
ANALYSIS: Title lacks keywords, page doesn’t include META data.

Perfect Web Writing 101 - Practice Practice Practice
"Success isn't a result of spontaneous combustion. You must set yourself on fire." -Arnold H. GlasowIf you think about it, when a writer only writes 15 minutes a day he is actually writing one book a year. But to start a real fire in your web writing caree

gine optimization. Here’s a closer look at what they may be doing wrong on their home pages (company names are removed).

Case Study No. 1
META Title: Business Name
META Description: missing
META Keywords: missing
ANALYSIS: Title lacks keywords, page doesn’t include META data.

PPC Advertising: On the Road to Organic Traffic
I have always been an advocate of using Pay Per Click (PPC) advertising as a short-term solution to a long-term objective. The use of a fully optimized site is a vitally important part of site growth and reasonable organic traffic.This thought is borne out

ssing
ANALYSIS: Title lacks keywords, page doesn’t include META data.

Who Loves Money Clickbank Techniques To Become A Super Affiliate
If you are into affiliate marketing, then Who Loves Money Clickbank techniques will be a great help in making you a super affiliate. Affiliate marketing is one of the ways to make money online. Its great because anyone can get into this and get successful by appl

Case Study No. 3
META Title: Welcome to Business Name
META Description: missing
META Keywords: missing
ANALYSIS: Title lacks keywords, page doesn’t even attempt to include META data.

Case Study No. 4
META Title: Company name followed by one search phrase
META Description: corporate domain name www.xxxxxxxxx.com
META Keywords: empty
FRAMES: used on site
ANALYSIS: Title has potential keywords, but they’re trapped inside a long phrase without comma separation, META description features corporate domain name and the META keywords weren’t used. The Frames format may discourage spiders from indexing the web site, especially since this main page doesn’t give them much guidance.

Case Study No. 5
META Title: Business Name
META Description: missing
META Keywords: missing
ANALYSI

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Are you thinking of quitting your job? Would you know if you are ready to quit? While there are many questions to ask yourself before making this decision, I've outlined three main ones to put you on the right track.

Skip the marketing jargon! Many people get tempted to use jargon in their marketing. Problem is, they’re speaking “above” their prospects and losing lots of potential clients and referrals.

Do you search through piles and files on your desk looking for prospect and customer information? If you do, you need a simple system to eliminate this wasted time. Some salespeople have tried using digital technology to improve this sales nightmare. I was one of them and finally gave up, reverting back to the tried and true analog method of a pocket spiral notebook.

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