Tags |
|
|
Links |
|
|
Item Upon - 12 Things You Really Should Know About SEO
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn’t get lost in the mix.As president of a copywriting firm that writes and edits dozens of online projects a year, I've come across several common blunders that prevent effective communication via the Web. Here are my top five:BLUNDER #1: Hiding who you are and what you do.It's sad that many sites make it a challenge to figure out what they're about. Yes, it may be cool to have a giant dancing logo on your home page, but don't forget WHY your visitors are there: to learn what you can DO for them!Be sure your home page includes a *short overview* that clearly and concisely describes what you have to offer. It's also a good idea to repeat your tagline or a short mission statement on *every page* of your site. Why? People can pop in and land on an inside page via a search engine/directory link that you may not be aware of. Make sure they know who you are right away.BLUNDER #2: Writing for print.Reading copy on a computer screen is different than reading printed text. We read online text more slowly, and we tend to scan rather than read because, v
learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error mThe Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn’t get lost in the mix.As president of a copywriting firm that writes and edits dozens of online projects a year, I've come across several common blunders that prevent effective communication via the Web. Here are my top five:BLUNDER #1: Hiding who you are and what you do.It's sad that many sites make it a challenge to figure out what they're about. Yes, it may be cool to have a giant dancing logo on your home page, but don't forget WHY your visitors are there: to learn what you can DO for them!Be sure your home page includes a *short overview* that clearly and concisely describes what you have to offer. It's also a good idea to repeat your tagline or a short mission statement on *every page* of your site. Why? People can pop in and land on an inside page via a search engine/directory link that you may not be aware of. Make sure they know who you are right away.BLUNDER #2: Writing for print.Reading copy on a computer screen is different than reading printed text. We read online text more slowly, and we tend to scan rather than read because, v
Your Web Business, Alexa & Google Page Rank
Alexa gives you information on how much traffic your website is getting. You can use this analysis if your business is on the internet. They do this by analysing the sites that people who have installed the Alexa toolbar visit. They mainly only give figures at domain level only. All the traffic to any other pages within the domain name is allocated to the domain name.If you go their site and type in your domain name you can see a chart which when clicked on gives you three separate boxes of information:Reach - this shows what percentage of global internet user's use your siteTraffic Rank - this is calculated using page views & UsersPage Views per User - this shows how many pages each user viewsBelow this are data which shows you the countries where your traffic comes from and your rank in these countries.If your website has low traffic, do not play to much emphasis on the numbers. Sites with low traffic numbers - less then a thousand visitors per month - are not large enough to give any meaningful data. The higher the traffic the more accurate the figures become. The better way to use Alexa is to analyse the overall trend. Is traffic going up or is it going down?The figures from Alexa mainly represent the internet usage of people who have installed the Alexa Toolbar. This can
From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and "buy" traffic, by various means.Alexa gives you information on how much traffic your website is getting. You can use this analysis if your business is on the internet. They do this by analysing the sites that people who have installed the Alexa toolbar visit. They mainly only give figures at domain level only. All the traffic to any other pages within the domain name is allocated to the domain name.If you go their site and type in your domain name you can see a chart which when clicked on gives you three separate boxes of information:Reach - this shows what percentage of global internet user's use your siteTraffic Rank - this is calculated using page views & UsersPage Views per User - this shows how many pages each user viewsBelow this are data which shows you the countries where your traffic comes from and your rank in these countries.If your website has low traffic, do not play to much emphasis on the numbers. Sites with low traffic numbers - less then a thousand visitors per month - are not large enough to give any meaningful data. The higher the traffic the more accurate the figures become. The better way to use Alexa is to analyse the overall trend. Is traffic going up or is it going down?The figures from Alexa mainly represent the internet usage of people who have installed the Alexa Toolbar. This can
As an iconoclastic younger developer, with ambitions of beating the "big boys" at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error me
A Strategic View of Changing Customer Complaints Into Customer Compliments
When someone complains about their experience with your business, how do you view those complaints? How do you handle complaints? Do you encourage people to complain if they are not satisfied with your product or service? Do you have any type of procedure to handle complaints? Do you have any idea of the value of complaints?Yes, I know that I just asked you many questions and you are probably saying what Ronald Reagan became accustomed to saying, “There you go again.” Well, in coaching, questions lead to answers and so there are many questions needed to find answers. And there are answers to the above questions that I believe require a strategic thinking view. Complaint handling is a strategic tool and all businesses and organizations need to make a commitment to address complaints in a professional manner. Unfortunately, in today’s world, handling complaints is very misunderstood and undervalued in business.Did you know that 70% of dissatisfied customers will return if their complaint is resolved favorably? Did you know that 95% of dissatisfied customers will return if you resolve their complaint on the spot? Complaining customers are really a treasure. That means there is great value in resolving complaints. Remember, it takes six (6) times more effort to attract new customers than to retain existi
, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and "buy" traffic, by various means.When someone complains about their experience with your business, how do you view those complaints? How do you handle complaints? Do you encourage people to complain if they are not satisfied with your product or service? Do you have any type of procedure to handle complaints? Do you have any idea of the value of complaints?Yes, I know that I just asked you many questions and you are probably saying what Ronald Reagan became accustomed to saying, “There you go again.” Well, in coaching, questions lead to answers and so there are many questions needed to find answers. And there are answers to the above questions that I believe require a strategic thinking view. Complaint handling is a strategic tool and all businesses and organizations need to make a commitment to address complaints in a professional manner. Unfortunately, in today’s world, handling complaints is very misunderstood and undervalued in business.Did you know that 70% of dissatisfied customers will return if their complaint is resolved favorably? Did you know that 95% of dissatisfied customers will return if you resolve their complaint on the spot? Complaining customers are really a treasure. That means there is great value in resolving complaints. Remember, it takes six (6) times more effort to attract new customers than to retain existi
As an iconoclastic younger developer, with ambitions of beating the "big boys" at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error m
Ebooks -- Self-Publishing Your Way to Internet Success: Part 2 Ebook Formats (PDF)
The most popular ebook formats used on the Internet are the Portable Document Format, better known as PDF, and the Hypertext Markup Language, better known as HTML.Although both formats are highly popular, you must look at the entire picture prior to making your decision, as there are pros and cons associated with each format.Portable Document Format (PDF)Adobe® Portable Document Format (PDF) is a universal format that will preserve all of your original formatting. Not only will it maintain your specified layout, but it will also preserve your fonts, images and links -- regardless of what application was used to create it. This will enable your ebook to look exactly as you had intended.PDF files are very compact in size and are actually smaller than their original source files. They can be easily published and distributed in a number of ways:• In print • Email attachments • Internet download • Web sites • CD-ROMAdvantages:• Anyone, anywhere can open your document regardless of what browser they're using or what operating system.• PDF is the preferred format of most publishing sites.• PDF always prints correctly with any printing device.In addition to the above advantages, using the Adobe Acrobat 5.0 software, documents can be viewed acr
eveloper, with ambitions of beating the "big boys" at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error mThe most popular ebook formats used on the Internet are the Portable Document Format, better known as PDF, and the Hypertext Markup Language, better known as HTML.Although both formats are highly popular, you must look at the entire picture prior to making your decision, as there are pros and cons associated with each format.Portable Document Format (PDF)Adobe® Portable Document Format (PDF) is a universal format that will preserve all of your original formatting. Not only will it maintain your specified layout, but it will also preserve your fonts, images and links -- regardless of what application was used to create it. This will enable your ebook to look exactly as you had intended.PDF files are very compact in size and are actually smaller than their original source files. They can be easily published and distributed in a number of ways:• In print • Email attachments • Internet download • Web sites • CD-ROMAdvantages:• Anyone, anywhere can open your document regardless of what browser they're using or what operating system.• PDF is the preferred format of most publishing sites.• PDF always prints correctly with any printing device.In addition to the above advantages, using the Adobe Acrobat 5.0 software, documents can be viewed acr
Personalized Gift Business – Is it Right For You?
Are you looking to start a business working from home? There is a lot of work at home opportunities on the market today. You need to do research and find out what is right for you, and what it is you would like to get out of the business. Choosing the right business shouldn’t be hard if you can answer a few simple questions. You should ask yourself the following questions to determine if a Personalized Gift business is right for you.1. Are you good with customers?a. You should be a likeable person with a good attitude and patience when dealing with the public. Working with the public is what this business is all about.2. Do you have the time to invest?a. You can except to invest a fair amount of time promoting and advertising your new business. One thing to remember is this is not a get rich quick scheme. You will need to invest your time and energy into this business, but the rewards will be worth the time invested.3. Do you have funds set aside to invest in advertising?a. You should have funds set aside for advertising your new business. Many business opportunities will give you the information you need to get started, but this does not include promotions, and advertising. You should expect to advertise regularly to gain respect in the market place. People will not come running to
hieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error mAre you looking to start a business working from home? There is a lot of work at home opportunities on the market today. You need to do research and find out what is right for you, and what it is you would like to get out of the business. Choosing the right business shouldn’t be hard if you can answer a few simple questions. You should ask yourself the following questions to determine if a Personalized Gift business is right for you.1. Are you good with customers?a. You should be a likeable person with a good attitude and patience when dealing with the public. Working with the public is what this business is all about.2. Do you have the time to invest?a. You can except to invest a fair amount of time promoting and advertising your new business. One thing to remember is this is not a get rich quick scheme. You will need to invest your time and energy into this business, but the rewards will be worth the time invested.3. Do you have funds set aside to invest in advertising?a. You should have funds set aside for advertising your new business. Many business opportunities will give you the information you need to get started, but this does not include promotions, and advertising. You should expect to advertise regularly to gain respect in the market place. People will not come running to
What to Watch for When the Talking is Over and It's Time to Get the Deal in Writing
Most people think of negotiating as the verbal give and take that takes people from their different wants and needs to a point of agreement. That, of course, is the heart of negotiating but just as important is the transition to the written contract that formalizes the verbal agreement. Here are the things that Power Negotiators look for as they move toward the written contract:Don't Let the Other Side Write the ContractIn a typical negotiation, you verbally negotiate the details, then put it into writing later for both parties to review and approve. I've yet to run across a situation where we covered every detail in the verbal negotiation. There are always points that we overlooked when we were verbally negotiating that we must detail in writing. Then we have to get the other side to approve or negotiate the points when we sit down to sign the written agreement-that's when the side that writes the contract has a tremendous advantage over the side that doesn't. Chances are that the person writing the agreement will think of at least half-dozen things that did not come up during the verbal negotiations. That person can then write the clarification of that point to his or her advantage, leaving the other side to negotiate a change in the agreement when asked to sign it. Don't let the other side write the contra
learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error methods, (lots of both) lays the foundation of our SEO services and the basis for the ongoing growth of traffic to your website and ours.Most people think of negotiating as the verbal give and take that takes people from their different wants and needs to a point of agreement. That, of course, is the heart of negotiating but just as important is the transition to the written contract that formalizes the verbal agreement. Here are the things that Power Negotiators look for as they move toward the written contract:Don't Let the Other Side Write the ContractIn a typical negotiation, you verbally negotiate the details, then put it into writing later for both parties to review and approve. I've yet to run across a situation where we covered every detail in the verbal negotiation. There are always points that we overlooked when we were verbally negotiating that we must detail in writing. Then we have to get the other side to approve or negotiate the points when we sit down to sign the written agreement-that's when the side that writes the contract has a tremendous advantage over the side that doesn't. Chances are that the person writing the agreement will think of at least half-dozen things that did not come up during the verbal negotiations. That person can then write the clarification of that point to his or her advantage, leaving the other side to negotiate a change in the agreement when asked to sign it. Don't let the other side write the contra
The simple fact of the matter is this: Expertise in any other form of writing in no way qualifies one for the type of writing required to optimize a website for the Internet. There are many sites which have less than correct punctuation, grammar, and even spelling which rank #1 in their optimized search phrases. This is not to say that I don't think these things are important, only that to be found in the search engines, they are not the most important consideration.
The flip side of this argument is equally true. Just because someone k
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.itemupon.com/article/78321/itemupon-12-Things-You-Really-Should-Know-About-SEO.html">12 Things You Really Should Know About SEO</a>
BB link (for phorums):
[url=http://www.itemupon.com/article/78321/itemupon-12-Things-You-Really-Should-Know-About-SEO.html]12 Things You Really Should Know About SEO[/url]
Related Articles:
Business Management Case Study; How Over-Disclosure is Hurting Franchising
Extreme Payout Affiliate Business
What is a Text Link and Why Would Anyone Buy One?
Bookmark it:
|