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Item Upon - How to Optimize an E-commerce Website
Experienced affiliates know that focusing their campaign properly can make the difference between earning a little and a lot of money. And it’s impossible to focus a campaign properly without detailed information. This kind of information comes from a program called an ad tracker. You can buy and install a program to track ads or use a service to gather the results for you.An ad tracker is software that gives you the ability to catalog all the clicks made on your site that resulted in a link to a merchant site. These can be pay-for-performance affiliate programs, pay-per-click, or even programs that rely on pop-ups or pop-unders. You can even track links to merchants that you have placed in emails, ezines and online newsletters. By using ad tracking, you will be able to tell exactly where you placed the link that resulted in a click-through to a merchant – on your site or off.The software will help you in deciding which vendors are more productive than others, and give you the ability to make changes on a regular basis. Yo
4. Domain Name and PathRedirecting is not popular with Googlebot, so if you decide to use an E-commerce system, it is wise to let it remain in the root folder instead of making it redirect to a subfolder or sub-domain. On the other hand, if your domain has been there for over a year and the E-commerce has been set up to redirect, don't change it. It is better to keep it as is than rework the path.
5. Google XML SitemapIsn’t it nice to tell Google exactly which links your E-commerce system contains? You can even tell Google if there are links you would prefer Google not to index. There is one saying in the SEO world – “If you make searching bots’ lives easier, your life is better.” Since you simpl
In most cases, part-time employees present a special challenge when it comes to motivation. They do the "grunt" work, have little career choices, are often focused on other goals outside of your organization (college, hobbies, etc.), and are treated as outsiders by full-time employees. So what’s a manager to do? How do we turn our part-time employees into outstanding employees?The following are eight proven techniques to motivate your part-time employees:1. Orient them properly.Take time to describe job duties and go over what is allowed and not allowed, e.g., personal telephone calls, use of organization property, etc. Avoid confusion by designating one person to orient and give assignments to part-timers. This will eliminate the "well he told me one thing and she said something else" situation that can lead to a demoralized part-time employee.2. Find Out What Motivates Them.Ask your part-timers questions so that you can find out how to best motivate them. In my teambuilding and leadershi
1. Optimize URLs First Due to the dynamic nature of E-commerce websites, the URL below might seem like nonsense to the human eye, especially since it has a path ID and a randomly generated session ID appended to it. Problems with session IDs differ from situation to situation involving various spider bots. Many SEs simply ignore URLs with such variables, meaning that those URLs will not get “crawled.” If you have an E-commerce website with 1000 products, your time and effort will be wasted if the product pages cannot be indexed by SEs. Googlebot might find pages with IDs in them, but imagine this scenario:
Day 1 – Gooblebot crawls a page with this session ID:www.domain.com/index.php?sessionid=1234
Day 2 – Googlebot crawls the same page with a different session ID:www.domain.com/index.php?sessionid=5678
If Google decides this site has duplicate contents, the site will probably be penalized. So what shall we do? The best solution is put keywords in the URL without showing complicated session ids or product ids. We call it optimized URL. These kinds of URLs will get indexed by general search engines, and SE can pick up keywords from the URL. It can greatly help improving the ranking of each page.Below is a URL following the implementation of URL optimizations. It contains product keywords and a category name. All of these words can be used by SEs to analyze the page and determine its function. And of course, the optimization will help improve the ranking for these keywords.
2. Title & Meta TagsWe use our own website as an example. Our website ranks #6 with the keyword phrase “E-commerce Toronto.” We have been working on improving this keyword phrase, since one of our major businesses is involved in serving clients with E-commerce requirements in the Toronto area. In this case, both “E-commerce” and “Toronto” were used in the “Title” and “Meta Description” areas (see the source codes below).
As you can see in the image below, Google shows “Meta Description” next to “Title,” highlighting both keywords in bold. With that said, optimizing an E-commerce site is still important today even though it is speculated that the overuse of Meta has led Google to discard the entire process. From this example, however, as long as you respect Googlebot and make good use of the “Title” and “Meta Description” spaces, your website and Google will be mutually compatible. To clarify a frequently asked question, an E-commerce site usually does not allow the setup of different Meta tags (including Meta Keywords and Meta Description) and Titles for different pages. However, it is feasible to develop this kind of feature in your existing E-commerce system. I would recommend that you look for a firm with the ability to work on your existing E-commerce system. In our own E-commerce system, we have worked out a solution to meet this requirement, and the ranking results for our client were amazing.
3. Picture Name and AltIt is inevitable that a webpage, especially an E-commerce site selling hundreds and even thousands of products, will use pictures. Therefore, it is a good chance to make good use of the picture names and Alt words. For instance, if you use a product name as a keyword in a page, it is wise to give the same name to the picture as you give to the product. Remember, also, to add “Alt” to the pictures, since “Alt” enables a search bot to identify an object even if it cannot read pictures. In most cases involving an E-commerce site, Alt should be automatically added once a product is uploaded. To see if your E-commerce site has this feature, place your mouse on top of any product picture. If you immediately see a yellow popup box next to the mouse, you can be certain that you have Alt in the system. Otherwise, try to speak with your E-commerce solution provider and get this fixed.
4. Domain Name and PathRedirecting is not popular with Googlebot, so if you decide to use an E-commerce system, it is wise to let it remain in the root folder instead of making it redirect to a subfolder or sub-domain. On the other hand, if your domain has been there for over a year and the E-commerce has been set up to redirect, don't change it. It is better to keep it as is than rework the path.
5. Google XML SitemapIsn’t it nice to tell Google exactly which links your E-commerce system contains? You can even tell Google if there are links you would prefer Google not to index. There is one saying in the SEO world – “If you make searching bots’ lives easier, your life is better.” Since you simpli
This is one of the most important, and yet I think one of the most overlooked aspects of an effective campaign.You have heard the idea that you are only as strong as your weakest link. And I think that that is very true online. If you write great articles, great squeeze page script, but lousy emails, all of that work goes to waste. Same thing with the sales page or any other ‘link’ in your system.But there is one thing that I think is important but overlooked. And this is the idea of the relationship that you form with your subscribers. You see, I really believe that there is a relationship, a connection that develops between you and your reader, your subscriber.If you do not already believe that, think about this. You receive a few emails a day. I receive hundreds a day (maybe you do too, if you have been in this business long). I am subscribed to probably 200 opt in lists. So I get maybe 100 emails a day promoting something.I consistently open emails from the same few marketers every day! And if I think
Day 1 – Gooblebot crawls a page with this session ID:www.domain.com/index.php?sessionid=1234
Day 2 – Googlebot crawls the same page with a different session ID:www.domain.com/index.php?sessionid=5678
If Google decides this site has duplicate contents, the site will probably be penalized. So what shall we do? The best solution is put keywords in the URL without showing complicated session ids or product ids. We call it optimized URL. These kinds of URLs will get indexed by general search engines, and SE can pick up keywords from the URL. It can greatly help improving the ranking of each page.Below is a URL following the implementation of URL optimizations. It contains product keywords and a category name. All of these words can be used by SEs to analyze the page and determine its function. And of course, the optimization will help improve the ranking for these keywords.
2. Title & Meta TagsWe use our own website as an example. Our website ranks #6 with the keyword phrase “E-commerce Toronto.” We have been working on improving this keyword phrase, since one of our major businesses is involved in serving clients with E-commerce requirements in the Toronto area. In this case, both “E-commerce” and “Toronto” were used in the “Title” and “Meta Description” areas (see the source codes below).
As you can see in the image below, Google shows “Meta Description” next to “Title,” highlighting both keywords in bold. With that said, optimizing an E-commerce site is still important today even though it is speculated that the overuse of Meta has led Google to discard the entire process. From this example, however, as long as you respect Googlebot and make good use of the “Title” and “Meta Description” spaces, your website and Google will be mutually compatible. To clarify a frequently asked question, an E-commerce site usually does not allow the setup of different Meta tags (including Meta Keywords and Meta Description) and Titles for different pages. However, it is feasible to develop this kind of feature in your existing E-commerce system. I would recommend that you look for a firm with the ability to work on your existing E-commerce system. In our own E-commerce system, we have worked out a solution to meet this requirement, and the ranking results for our client were amazing.
3. Picture Name and AltIt is inevitable that a webpage, especially an E-commerce site selling hundreds and even thousands of products, will use pictures. Therefore, it is a good chance to make good use of the picture names and Alt words. For instance, if you use a product name as a keyword in a page, it is wise to give the same name to the picture as you give to the product. Remember, also, to add “Alt” to the pictures, since “Alt” enables a search bot to identify an object even if it cannot read pictures. In most cases involving an E-commerce site, Alt should be automatically added once a product is uploaded. To see if your E-commerce site has this feature, place your mouse on top of any product picture. If you immediately see a yellow popup box next to the mouse, you can be certain that you have Alt in the system. Otherwise, try to speak with your E-commerce solution provider and get this fixed.
4. Domain Name and PathRedirecting is not popular with Googlebot, so if you decide to use an E-commerce system, it is wise to let it remain in the root folder instead of making it redirect to a subfolder or sub-domain. On the other hand, if your domain has been there for over a year and the E-commerce has been set up to redirect, don't change it. It is better to keep it as is than rework the path.
5. Google XML SitemapIsn’t it nice to tell Google exactly which links your E-commerce system contains? You can even tell Google if there are links you would prefer Google not to index. There is one saying in the SEO world – “If you make searching bots’ lives easier, your life is better.” Since you simpl
Your business is constantly changing. We hear this once in a while, so it sounds familiar and probably true. But if you are to remember those special periods in which the world seemed all different, you will notice that it takes a moment to find such a period, not too long ago.The moments you have traced were probably those you had bought something new; such as a video recorder, that made it possible to save precious moments. That is one example, but think for yourself the devices and products you have bought, but that did not always change your life.An ERP implementation may fall in this category. Companies that buy products hoping for a situation to change will often get disappointed. Unfortunately this becomes clear after a long period where the system is plugged in the operation.One of the problems I hear about when organization deal with such an implementation is that there is a mismatch of competences. Competences in the sense of who is doing what. Normally this involves some business units and a central department.
2. Title & Meta TagsWe use our own website as an example. Our website ranks #6 with the keyword phrase “E-commerce Toronto.” We have been working on improving this keyword phrase, since one of our major businesses is involved in serving clients with E-commerce requirements in the Toronto area. In this case, both “E-commerce” and “Toronto” were used in the “Title” and “Meta Description” areas (see the source codes below).
As you can see in the image below, Google shows “Meta Description” next to “Title,” highlighting both keywords in bold. With that said, optimizing an E-commerce site is still important today even though it is speculated that the overuse of Meta has led Google to discard the entire process. From this example, however, as long as you respect Googlebot and make good use of the “Title” and “Meta Description” spaces, your website and Google will be mutually compatible. To clarify a frequently asked question, an E-commerce site usually does not allow the setup of different Meta tags (including Meta Keywords and Meta Description) and Titles for different pages. However, it is feasible to develop this kind of feature in your existing E-commerce system. I would recommend that you look for a firm with the ability to work on your existing E-commerce system. In our own E-commerce system, we have worked out a solution to meet this requirement, and the ranking results for our client were amazing.
3. Picture Name and AltIt is inevitable that a webpage, especially an E-commerce site selling hundreds and even thousands of products, will use pictures. Therefore, it is a good chance to make good use of the picture names and Alt words. For instance, if you use a product name as a keyword in a page, it is wise to give the same name to the picture as you give to the product. Remember, also, to add “Alt” to the pictures, since “Alt” enables a search bot to identify an object even if it cannot read pictures. In most cases involving an E-commerce site, Alt should be automatically added once a product is uploaded. To see if your E-commerce site has this feature, place your mouse on top of any product picture. If you immediately see a yellow popup box next to the mouse, you can be certain that you have Alt in the system. Otherwise, try to speak with your E-commerce solution provider and get this fixed.
4. Domain Name and PathRedirecting is not popular with Googlebot, so if you decide to use an E-commerce system, it is wise to let it remain in the root folder instead of making it redirect to a subfolder or sub-domain. On the other hand, if your domain has been there for over a year and the E-commerce has been set up to redirect, don't change it. It is better to keep it as is than rework the path.
5. Google XML SitemapIsn’t it nice to tell Google exactly which links your E-commerce system contains? You can even tell Google if there are links you would prefer Google not to index. There is one saying in the SEO world – “If you make searching bots’ lives easier, your life is better.” Since you simpl
If you don't recall a service called Keen allow me to refresh you memories. Keen was originally launched in 1999 as a sort of online 1-900 number. The basic idea being that you pay to call an expert. Since anyone could set themselves up as an expert with no real credentials of any kind the site eventually devolved into an online way to reach psychics, and well lonely ladies looking for someone to chat to. So what's the difference between Keen and a new service called Ether?Nothing. That's right both Keen and Ether are owned by the same company Ingenio. So will the service have any better luck the second time around?There is actually one difference between Ether and it's predecessor Keen. Keen has an E-bay like directory set up so you can browse through the services whereas Ether has no way of searching its listings at all. One member has started a directory through the forums and from what I can tell there are already a few psychics on board as well as several "experts" who are charging $25/hr or less which is fairly cheap for e
3. Picture Name and AltIt is inevitable that a webpage, especially an E-commerce site selling hundreds and even thousands of products, will use pictures. Therefore, it is a good chance to make good use of the picture names and Alt words. For instance, if you use a product name as a keyword in a page, it is wise to give the same name to the picture as you give to the product. Remember, also, to add “Alt” to the pictures, since “Alt” enables a search bot to identify an object even if it cannot read pictures. In most cases involving an E-commerce site, Alt should be automatically added once a product is uploaded. To see if your E-commerce site has this feature, place your mouse on top of any product picture. If you immediately see a yellow popup box next to the mouse, you can be certain that you have Alt in the system. Otherwise, try to speak with your E-commerce solution provider and get this fixed.
4. Domain Name and PathRedirecting is not popular with Googlebot, so if you decide to use an E-commerce system, it is wise to let it remain in the root folder instead of making it redirect to a subfolder or sub-domain. On the other hand, if your domain has been there for over a year and the E-commerce has been set up to redirect, don't change it. It is better to keep it as is than rework the path.
5. Google XML SitemapIsn’t it nice to tell Google exactly which links your E-commerce system contains? You can even tell Google if there are links you would prefer Google not to index. There is one saying in the SEO world – “If you make searching bots’ lives easier, your life is better.” Since you simpl
I love working with the top affiliate program not only because they show me how to make money big money, but also because I can earn solid money when I least expected it. I remember just few days ago I receive a notification from one of the top affiliate programs, WorldNiche about a commission of $87 in my mail.It was very exhilarating when I find out that the sale occurred not from my articles, websites or blogs but someone one of my links that was indexed by Google, some one located the top affiliate program and bought the product through it. I earned a single sweet sale for the day!No doubt affiliate marketing remains one of the greatest and convenient ways you can start your business. It is very cost effective to begin and has great potential for earnings.Therefore it is better you align your effort with the top affiliate programs when you venture online. The reason is a truly top affiliate program can help you start off your business
4. Domain Name and PathRedirecting is not popular with Googlebot, so if you decide to use an E-commerce system, it is wise to let it remain in the root folder instead of making it redirect to a subfolder or sub-domain. On the other hand, if your domain has been there for over a year and the E-commerce has been set up to redirect, don't change it. It is better to keep it as is than rework the path.
5. Google XML SitemapIsn’t it nice to tell Google exactly which links your E-commerce system contains? You can even tell Google if there are links you would prefer Google not to index. There is one saying in the SEO world – “If you make searching bots’ lives easier, your life is better.” Since you simplify the job a searching bot must do, an SE is better able to do things according to your preferences. Let’s face it, however – the more products you have, the more complicated it becomes for you to submit the links. You might be selling hundreds of products, but how can you manually add each link to Google in an XML file? Again, in this case, you need to get in touch with your E-commerce provider so that a program can do the work automatically. Software is created to automate things and make the lives of people easier. For example, by making a file to collect all of the product links, and by doing some CRON jobs, you can automatically feed the Google sitemap system.
6. Linking StrategyIt is not a secret that your website can increase its ranking by building quality inbound links. Many people, until they realize what a quality inbound link is, spend thousands of dollars and receive no result in return. For an E-commerce website, you have to make sure you are doing the right job. Here are some examples:
1. Exchange links with sites closely related to your products or services. If you are selling sports products, it does not make sense to exchange links with a flower website. Google will not give that link much credit, as it has a low relevancy in Google’s algorithm. On the other hand, if you exchange links with another website offering sports services, it makes sense to Google. Google thinks the link on that site is a quality link, which is good for visitors. So everything Google makes the Internet more related, and helps prevent spamming by manipulators.
2. If possible, link to a specific page instead of a homepage. This will boost the ranking of one specific page.
3. For a site selling physical products, don’t forget to put your link in famous shopping bots, like Froogle, the Yahoo! store, etc. Google gives much credit if you use the right link to your site. Again, don’t try to manipulate; do it in the right way.
7. Statistics MatterStatistics might have nothing to do with SEO, but if you are working hard to improve your rank, you need to get any possible stats to know if you are moving forward or just staying still. This tool can tell you how many visitors you get every day, what pages they are interested in, where they come from, and many others. The other kind of stats tool involves checking your ranking closely. There are many useful tools in http://www.seochat.com/, and they have made life a great deal easier for people working on SEO. In this article, I briefly cover some basic rules in optimizing an E-commerce website. There are many others, but the basic ones have been covered by this and other SEO articles about static website optimizations. The optimization of an E-commerce website is challenging, but interesting. If you are facing furious competition in your industry (yes, each industry is competitive), it is better to start as early as possible, since E-commerce optimization is only the first stage. It is wise for you to grab the chance and make your website stand out! It is said that the top is beautiful, and it is!
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