Tags |
|
|
Links |
|
|
Item Upon - Minding Your Own Brand: If The Cake Is Bad - What Good Is The Frosting?
Imagine that for the past year you have been negotiating a huge deal with an overseas firm. On the day the deal will be finalized, your company’s big brass troops to the conference room. You are tickled pink that the deal will be completed using the teleconferencing service provider you just chose for the company. What's more, you save
Strong internal brand cultures also lead to increased revenue per customer. This is due to the extraordinary external brand experiences that employees create which result in:
- Stronger customer relationships
- Higher custo
You see them when you enter hotels, motels and businesses of all types. I'm talking about floor mats with an imprint of the the business' custom logo. They serve a practical purpose. They provide a method for the customer to remove dirt and moisture from their shoes, thus avoiding slips and falls. They also remove dirt at the entrance
All too often, companies approach brand development by just worrying about the frosting. They spend all their efforts focused only on what people see on the outside (corporate identities, marketing messages, product and service positioning, etc.) Companies have trouble realizing that if they don’t have the proper internal brand culture, customers may be wowed at first only to be disappointed by the bad taste that is left when employees deliver a less than promised brand experience.
In order to develop a strong external brand, companies must first develop a strong internal brand. By utilizing organizational development strategies along side brand development tactics, companies can create a brand culture which consistently delivers extraordinary brand experiences. The result is a brand which inspires passion and recruits both internal and external advocates.
Companies with strong internal brand cultures see increased revenue per employee and therefore greater profitability due to:
- Higher employee satisfaction
- Employee innovation
- Higher level of productivity
- Lower employee turnover
- Improved safety records
Because of the internal brand culture, each employee feels a connection to the organization. They become internal brand advocates who believe in the company and want to see it succeed. These advocates work to constantly improve and enrich the brand while they spread their passion to others both inside and outside the organization.
Strong internal brand cultures also lead to increased revenue per customer. This is due to the extraordinary external brand experiences that employees create which result in:
- Stronger customer relationships
- Higher custom
Stay with me on this, the ‘penny may drop’ about half-way into the article!Target - in very general terms, this article is targeted at anyone involved in business, whether it be offline ‘real-world’ business, or online ‘cyber’ e-business.Let’s define the title.“jigsaw” - a puzzle with multiple parts which req
In order to develop a strong external brand, companies must first develop a strong internal brand. By utilizing organizational development strategies along side brand development tactics, companies can create a brand culture which consistently delivers extraordinary brand experiences. The result is a brand which inspires passion and recruits both internal and external advocates.
Companies with strong internal brand cultures see increased revenue per employee and therefore greater profitability due to:
- Higher employee satisfaction
- Employee innovation
- Higher level of productivity
- Lower employee turnover
- Improved safety records
Because of the internal brand culture, each employee feels a connection to the organization. They become internal brand advocates who believe in the company and want to see it succeed. These advocates work to constantly improve and enrich the brand while they spread their passion to others both inside and outside the organization.
Strong internal brand cultures also lead to increased revenue per customer. This is due to the extraordinary external brand experiences that employees create which result in:
- Stronger customer relationships
- Higher custo
If you take all of the things we have mentioned about your company name and how it is displayed, you will be ready to create your own brand. A brand is more than a name but it starts with how you deal with customers, and how customers perceive you. A brand also entails having a logo that is easily recognized and is also identified with
Companies with strong internal brand cultures see increased revenue per employee and therefore greater profitability due to:
- Higher employee satisfaction
- Employee innovation
- Higher level of productivity
- Lower employee turnover
- Improved safety records
Because of the internal brand culture, each employee feels a connection to the organization. They become internal brand advocates who believe in the company and want to see it succeed. These advocates work to constantly improve and enrich the brand while they spread their passion to others both inside and outside the organization.
Strong internal brand cultures also lead to increased revenue per customer. This is due to the extraordinary external brand experiences that employees create which result in:
- Stronger customer relationships
- Higher custo
Most small business owners don't realize that bringing a new client in the doors can cost up to twenty times what it does to keep an existing client coming back. Small businesses spend freely on yellow pages, radio, television, mailers, and other advertising. While these ways of promoting ones business can be successful in bringing n
- Higher employee satisfaction
- Employee innovation
- Higher level of productivity
- Lower employee turnover
- Improved safety records
Because of the internal brand culture, each employee feels a connection to the organization. They become internal brand advocates who believe in the company and want to see it succeed. These advocates work to constantly improve and enrich the brand while they spread their passion to others both inside and outside the organization.
Strong internal brand cultures also lead to increased revenue per customer. This is due to the extraordinary external brand experiences that employees create which result in:
- Stronger customer relationships
- Higher custo
Where Do You Start?So you want to go paperless? Not sure where to start? The answer is literally right under your nose. If you have plans to eliminate or reduce your business’s paper consumption and records storage, the best place to start looking is on your desk. The typical desk is loaded with paper - mail, file fol
Strong internal brand cultures also lead to increased revenue per customer. This is due to the extraordinary external brand experiences that employees create which result in:
- Stronger customer relationships
- Higher customer satisfaction ratings
- Increased customer retention
- Larger number of customer referrals
- Better reputation in the marketplace
Companies who continually devote the necessary organizational development resources, consistently build and maintain strong brands. By focusing on the cake as well as the frosting, companies are able to ultimately achieve brand success by building internal advocacy.
Instead of focusing on just external branding efforts, a combination of brand development plus organizational development is the proper recipe for creating an extraordinary brand.
© 2007 Dave Lubelczyk, All rights reserved.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.itemupon.com/article/7642/itemupon-Minding-Your-Own-Brand-If-The-Cake-Is-Bad--What-Good-Is-The-Frosting.html">Minding Your Own Brand: If The Cake Is Bad - What Good Is The Frosting?</a>
BB link (for phorums):
[url=http://www.itemupon.com/article/7642/itemupon-Minding-Your-Own-Brand-If-The-Cake-Is-Bad--What-Good-Is-The-Frosting.html]Minding Your Own Brand: If The Cake Is Bad - What Good Is The Frosting?[/url]
Related Articles:
Test You Residential Construction Estimating Know How
Sage Training in the Workplace
Ballot Box Allows Retailers to Develop A Relationship With Customers and Build Rapport
Bookmark it:
|