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Brand Equity
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger versus competition, and delivers more profits to its owners.Breaking down the definition of "brand equity" into its two components, we can more easily determine a reliable way to measure brand equity, and to track changes in brand equity over t

tent, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.

3. ENABLE AUTO-DISCOVERY

Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.

Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.

But in order for the browser to do this, you need to help it out to find your RSS fee

Hotel Pay-Per-Click Advertising: You Do the Math
The saying goes something like “A fool and his money are soon parted…” and buying pay-per-click advertising without doing your math homework can quickly have hoteliers sharing the same fate.Pay-per-click advertising (those “Sponsor Results”, “Sponsored Links” or “Sponsored Sites” above and to the right of the organic or natural search results on the major Search Engines) has to be one of the smartest money-making ventures of all time. Advertisers bid against each other in a frenzied auction environment, competing to appear higher up the

RSS gets 100% of your content delivered, but it’s no good if no one subscribes to your feeds.

So your first order of business after planning and creating your feeds has to be promoting them to your visitors.

The only problem is that most internet users still don’t know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldn’t have any problems. Actually, after implementing this system, you should be achieving better results than the majority of publishers out there.

1. HOW RSS FEEDS ARE GENERALLY PROMOTED

RSS feeds are generally promoted using the orange XML or RSS buttons, and often also with buttons that enable visitors to subscribe directly to the feed with their RSS reader.

Usually, if clicking on the RSS button, the visitor only sees a lot of confusing XML code. They in fact need to copy & paste the link in to their RSS reader. But since most still don’t know what RSS is, using this approach will only waste potential subscribers.

To achieve success, you’ll need a different approach.

A] Create an RSS presentation page, on which you explain:

- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds

Then, on this same page, include the links to all of your RSS feeds.

In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.

B] Now promote this RSS presentation page as much as you can using all of your available channels.

2. LOCATION AND CONTENT

It’s all about location, just like with the subscription box for your e-zine. If they don’t see it, they won’t subscribe. And if you don’t motivate them enough to check-it out, they’ll just ignore it.

A] Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.

B] If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you’re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.

Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/

C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

D] As for the content, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.

3. ENABLE AUTO-DISCOVERY

Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.

But in order for the browser to do this, you need to help it out to find your RSS feed

Finding the Right Office Space for Your Business
Every successful office manager knows that the office, furniture or equipment is not necessarily the key to prosperity in the workplace, but the people working with them are more important. That is why many office suppliers are now aiming to provide much more than a nicely furnished office space, they also aim to provide the necessary services to accommodate and maintain office space.Many companies now offer full service and affordable solutions for different businesses. In addition, they may provide space for executive offices with stu

ally, if clicking on the RSS button, the visitor only sees a lot of confusing XML code. They in fact need to copy & paste the link in to their RSS reader. But since most still don’t know what RSS is, using this approach will only waste potential subscribers.

To achieve success, you’ll need a different approach.

A] Create an RSS presentation page, on which you explain:

Then, on this same page, include the links to all of your RSS feeds.

B] Now promote this RSS presentation page as much as you can using all of your available channels.

2. LOCATION AND CONTENT

Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/

C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

3. ENABLE AUTO-DISCOVERY

Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.

But in order for the browser to do this, you need to help it out to find your RSS fee

Not So Secret Adsense Basics
Despite what all the Adsense gurus will tell you, there is no huge secret to using Adsense. What all the ebooks and services tell you is exactly what you can find out from Google Adsense themselves or from doing some research on the Internet.If you are new or relatively new to Google Adsense you might want to take into consideration the following basic tips:1) Blending... The best way to get anything out of Adsense is to blend the ads within your website. Make them look like they are a part of your site. Use the same color of you

S feeds.

B] Now promote this RSS presentation page as much as you can using all of your available channels.

2. LOCATION AND CONTENT

Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/

C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

3. ENABLE AUTO-DISCOVERY

Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.

But in order for the browser to do this, you need to help it out to find your RSS fee

Changing the Way You Advertise
One of the clients I work with has only had a website for a couple of years now. When we first set his website up, he was just about to place ads in all the local phone books. Knowing this, the first thing we did was get him a domain, so he could go ahead and put it in the ads. Of course, the site was done in plenty of time for the actual release of the phone books.Over time, this particular client has shifted more and more of his advertising towards his website. He used to put coupons in the phone book ad, and it definitely cost him. N

e your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.

Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/

C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

3. ENABLE AUTO-DISCOVERY

Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.

But in order for the browser to do this, you need to help it out to find your RSS fee

Choosing a Business Web Model
The Internet is by its nature a dynamic and constantly evolving medium. This can he confusing for businesses operating online because business models must constantly evolve with the medium.However, the Internet has “grown-up” since the dot bomb crash and has levelled out in many ways, offering entrepreneurs a fairly stable platform to establish a lasting business. Websites like eBay, Amazon and even our local Kalahari.net are testimony to the fact that the Internet provides opportunities similar to those of the offline world, as long as

3. ENABLE AUTO-DISCOVERY

Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.

But in order for the browser to do this, you need to help it out to find your RSS feed.

Just include the following piece of HTML code in the section of your webpages and you’ll be all set:

There are many more techniques and opportunities available to you, from “direct subscribe” links to actually using opt-in forms, but these 7 steps should get you started in the shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate than the huge majority of sites are achieving today.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.itemupon.com/article/74806/itemupon-The-7-Steps-to-Promoting-Your-RSS-Feeds-on-Your-Website.html">The 7 Steps to Promoting Your RSS Feeds on Your Website</a>

BB link (for phorums):
[url=http://www.itemupon.com/article/74806/itemupon-The-7-Steps-to-Promoting-Your-RSS-Feeds-on-Your-Website.html]The 7 Steps to Promoting Your RSS Feeds on Your Website[/url]

When reading Trade Journals it becomes quite obvious of the problems with many of the articles. They appear to be news worthy articles, but are simply trying to bend the mind of the reader over to their view of the industry in order to sell them something. Of course for the Trade Journal it works because it is free filler articles and means less cost in paying writers.

Universally, hiring in wholesale distribution has become one of the biggest challenges we face in today’s business environment. It doesn’t seem to matter what kind of resources we employ, what type of pre-employment testing we use or even which recruiting firm we choose, it is still quite a gamble. The odds end up being 50-50 regardless. I know that there are a lot of Human Resource professionals out there whose hair is going to stand up on the back of their necks as they read this.

The money's in the list - it's a common war cry on the net. But how much and how do you get your share?

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