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Item Upon - Perceived Value: What it is and Why it is Important to Information Marketers
Wide range of electronic Key venues around the globe has turned to Electronic score boards that not only look breathtaking from every angle and distance, but provide consistently reliable performance year in and year out.Different type of sports including athletics, track cycling, running events, street cycling and mo
If you're selling a multifaceted product that consists of many CDs and/or DVDs and some printed materials that going to have a ticket price of $497 or higher then you definitely want to stay toward the upper medium to high end of the perceived value scale.
How you choose to package the components of your information product is critical to how people will perceive its value. Be aware of the value scales above wh
I was asked the other day what personality traits I thought were important to entrepreneurial success. I immediately gave my preprogrammed reply about passion and dedication and hard work. After taking some time later to ponder the question a little deeper (I normally operate in shallow waters), I came up with a more detaile
In the information marketing world you’ll frequently hear the phrase “perceived value” uttered. Simply put, it means how much people think your product is worth. How you choose to package the information you’re selling will have a tremendous impact on how your customers perceive its value.
Let’s take a look at the relative perceived values of different products from lowest perceived value to highest perceived value. Keep in mind the content is identical regardless of the packaging.
Example 1: Single CD
Low Medium High
Paper Sleeve --------------------- Jewel Case --------------------- DVD Style Case
If the CD is a free lead generation tool or a bonus item then a paper sleeve may be your best choice. The price that you're asking for the product will, to a large extent, determine what kind of packaging you want to utilize. If you're giving it away you need to go bare bones on your packaging.
But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impressive so a jewel case with full color inserts or a DVD style case with a full color outsert will be called for. Remember, the content is identical. You are influencing the perceived value of your content by packaging it differently.
Example 2: 100 Page Manual
Low Medium High
Saddle Stiched ----------- Perfect Bound ----------- Spiral Bound ----------- 3-ring Binder
Again, the content is identical in each of the formats. But the public has been conditioned to equate the value of a perfect bound book with a $19.95 price or so you'll find in your traditional bookstore. Put that same information into an 8-1/2” x 11” spiral bound document or a 3-ring binder then it appears to be more specialized knowledge and people are willing to pay more for it.
If you're selling a multifaceted product that consists of many CDs and/or DVDs and some printed materials that going to have a ticket price of $497 or higher then you definitely want to stay toward the upper medium to high end of the perceived value scale.
How you choose to package the components of your information product is critical to how people will perceive its value. Be aware of the value scales above wh
You have found a gap in the market, you have thought of a business idea that you believe will make you a healthy profit. The next stage is to conduct a thorough analysis.You've had a brilliant business idea. But it's a bit early for you to splash out on an expensive market research survey or start to negotiate with i
Example 1: Single CD
Low Medium High
Paper Sleeve --------------------- Jewel Case --------------------- DVD Style Case
If the CD is a free lead generation tool or a bonus item then a paper sleeve may be your best choice. The price that you're asking for the product will, to a large extent, determine what kind of packaging you want to utilize. If you're giving it away you need to go bare bones on your packaging.
But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impressive so a jewel case with full color inserts or a DVD style case with a full color outsert will be called for. Remember, the content is identical. You are influencing the perceived value of your content by packaging it differently.
Example 2: 100 Page Manual
Low Medium High
Saddle Stiched ----------- Perfect Bound ----------- Spiral Bound ----------- 3-ring Binder
Again, the content is identical in each of the formats. But the public has been conditioned to equate the value of a perfect bound book with a $19.95 price or so you'll find in your traditional bookstore. Put that same information into an 8-1/2” x 11” spiral bound document or a 3-ring binder then it appears to be more specialized knowledge and people are willing to pay more for it.
If you're selling a multifaceted product that consists of many CDs and/or DVDs and some printed materials that going to have a ticket price of $497 or higher then you definitely want to stay toward the upper medium to high end of the perceived value scale.
How you choose to package the components of your information product is critical to how people will perceive its value. Be aware of the value scales above wh
I find there is much confusion, especially among people conducing a job search, about what exactly is the role of Human Resources in the hiring process.Many years ago, the Human Resource (HR) department had a more active role in the hiring process and would sometime actually do the hiring for lower level positions.d of packaging you want to utilize. If you're giving it away you need to go bare bones on your packaging.
But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impressive so a jewel case with full color inserts or a DVD style case with a full color outsert will be called for. Remember, the content is identical. You are influencing the perceived value of your content by packaging it differently.
Example 2: 100 Page Manual
Low Medium High
Saddle Stiched ----------- Perfect Bound ----------- Spiral Bound ----------- 3-ring Binder
Again, the content is identical in each of the formats. But the public has been conditioned to equate the value of a perfect bound book with a $19.95 price or so you'll find in your traditional bookstore. Put that same information into an 8-1/2” x 11” spiral bound document or a 3-ring binder then it appears to be more specialized knowledge and people are willing to pay more for it.
If you're selling a multifaceted product that consists of many CDs and/or DVDs and some printed materials that going to have a ticket price of $497 or higher then you definitely want to stay toward the upper medium to high end of the perceived value scale.
How you choose to package the components of your information product is critical to how people will perceive its value. Be aware of the value scales above wh
When you type in cover letter samples in your favorite search engine, hundreds of search results will always tell you that this is the kind of cover letter a potential employer will read or that this is the kind of cover letter sample that will get you the job you want. People get confused and end up getting frustrated on wh
Saddle Stiched ----------- Perfect Bound ----------- Spiral Bound ----------- 3-ring Binder
Again, the content is identical in each of the formats. But the public has been conditioned to equate the value of a perfect bound book with a $19.95 price or so you'll find in your traditional bookstore. Put that same information into an 8-1/2” x 11” spiral bound document or a 3-ring binder then it appears to be more specialized knowledge and people are willing to pay more for it.
If you're selling a multifaceted product that consists of many CDs and/or DVDs and some printed materials that going to have a ticket price of $497 or higher then you definitely want to stay toward the upper medium to high end of the perceived value scale.
How you choose to package the components of your information product is critical to how people will perceive its value. Be aware of the value scales above wh
Do you want to reach your prospect directly? Would you prefer to reach your prospect without first having to speak with a secretary or assistant? Then keep these calling times in mind.As a general rule, the best times to reach high-level executives are before business hours, after business hours or during lunch. Try c
If you're selling a multifaceted product that consists of many CDs and/or DVDs and some printed materials that going to have a ticket price of $497 or higher then you definitely want to stay toward the upper medium to high end of the perceived value scale.
How you choose to package the components of your information product is critical to how people will perceive its value. Be aware of the value scales above when you're deciding how you want your product to look.
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