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A Business Wine Gift Can Strengthen Business Relationships
You are probably familiar with the traditional fruit baskets and flower settings used as business gifts in today’s modern corporate world. But a new trend is developing in corporate gift giving that adds a whole new dimension to business relationships – the business wine gift.As it is customary for business associates to exchange gifts on occasion, an alcoholic gift has been frowned upon in the A

was fast running out of steam. What was the device he was hoping to supersede? Well, by any other name, it was the emotional sales proposition. I won’t bore you with the detail, but if you’d like to find out more, you should lay your hands on Reeves’ book, Reality in Advertising (MacGibbon & Kee – 1961). It could be an eye-opener.

So, it’s true – the one thing we learn from history is that we never learn anything from history. Let’s go back to Dr Johnson. It’s worth reme

Employee Incentives - Promotional Polo Shirts and Other Apparel
It’s more than handing out promotional polo shirts. Many companies have discovered the value of employee incentive programs. Employees and staff who feel appreciated and recognized are more loyal and more hardworking. They produce higher quality efforts and can be your best ambassadors and publicity. Your employees will recognize a half-hearted incentive program, though. In order to be effective, though,

Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers are tying themselves into unnecessary knots in an attempt to reach audiences which they believe are becoming increasingly indifferent to their blandishments.

Well, yes, markets are turning deaf ears and blind eyes, but they always have done, though not for the reasons generally espoused by the world’s marketers. I am convinced that despite all the sophisticated research and marketing effort that goes into advertising these days, the real reason that markets are indifferent to advertising is because much of it ignores the many splendoured principle that people don’t buy products, they buy the benefits of owning those products.

Today, the great proportion of advertisers don’t deliver sales messages, they tell what they hope are emotive stories with which the market can empathise, then they drop the product in as an afterthought, hoping that enough emotional cross-communication has been achieved for people to reach for their credit cards. That it doesn’t and people won’t has resulted in huge advertising budget cut-backs in the developed world in recent years. Only a manufacturer who has taken leave of his senses will throw even more money at a strategy that doesn’t work.

The strategy responsible operates under the title Emotional Sales Proposition (ESP), thought in some quarters to be an advance on the Unique Sales Proposition (USP) which, on the contrary, does actually work. What has been overlooked or, more likely, ignored, is that in developing the principle of the USP in the late 1950s, the brilliant Rosser Reeves was striving to replace an advertising strategy that had been in situ for 30 or so years and was fast running out of steam. What was the device he was hoping to supersede? Well, by any other name, it was the emotional sales proposition. I won’t bore you with the detail, but if you’d like to find out more, you should lay your hands on Reeves’ book, Reality in Advertising (MacGibbon & Kee – 1961). It could be an eye-opener.

So, it’s true – the one thing we learn from history is that we never learn anything from history. Let’s go back to Dr Johnson. It’s worth remem

Payroll Time Clock Software
Most entrepreneurs consider payroll management a strenuous business process. Most companies either have a dedicated staff involved only in payroll management or they outsource this function. Payroll management involves calculating the money owed to each employee, taking hourly wage, commission, sick leave, vacation time, and other variables that change the pay from week to week into account. From this gr

s and blind eyes, but they always have done, though not for the reasons generally espoused by the world’s marketers. I am convinced that despite all the sophisticated research and marketing effort that goes into advertising these days, the real reason that markets are indifferent to advertising is because much of it ignores the many splendoured principle that people don’t buy products, they buy the benefits of owning those products.

So, it’s true – the one thing we learn from history is that we never learn anything from history. Let’s go back to Dr Johnson. It’s worth reme

Splitting the Roles of CEO and Chairman
Traditionally, in American businesses, the same person occupies the role of chairman of the board and chief executive officer, though this is gradually shifting to the European model. In most European, British, and Canadian businesses, the roles are usually split, in an effort to ensure better governance of the company, and in turn bring higher returns to investors.Combining the roles does have i

rs don’t deliver sales messages, they tell what they hope are emotive stories with which the market can empathise, then they drop the product in as an afterthought, hoping that enough emotional cross-communication has been achieved for people to reach for their credit cards. That it doesn’t and people won’t has resulted in huge advertising budget cut-backs in the developed world in recent years. Only a manufacturer who has taken leave of his senses will throw even more money at a strategy that doesn’t work.

So, it’s true – the one thing we learn from history is that we never learn anything from history. Let’s go back to Dr Johnson. It’s worth reme

What to Consider When Choosing a Futures Broker
Are you interested in making money through the trading of commodity futures? If you are, you are advised to do business with a futures broker. A futures broker can assist you, in more ways that one. For instance, a futures broker can give you professional tips, as well as even do your trading for you!While it is advised that you use the assistance of a futures broker, you need to proceed with c

a strategy that doesn’t work.

So, it’s true – the one thing we learn from history is that we never learn anything from history. Let’s go back to Dr Johnson. It’s worth reme

Would You Like A Little Promotion With Your Coffee?
In any office, anywhere in the world, there will be coffee. Where there is coffee, there are mugs. Mugs come in many different styles, shapes, and colors. Why not provide a mug of your own. A promotional mug with your business name on it, will publicize your business, and provide a practical item for the millions of coffee drinkers out there. There is a reason why all the promotional items available are

So, it’s true – the one thing we learn from history is that we never learn anything from history. Let’s go back to Dr Johnson. It’s worth remembering that the kind of advertising old Sam was talking about in the 18th century was fairly innocuous and largely unexceptionable. It could be read in coffee- house flyers, in chapbooks and in rudimentary newspapers; and it consisted of sales messages as diverse as where to get your wig powdered and the date of the next public hanging at Tyburn. Even so, the products and services on offer were as important to the people of the time as mobile phones and computers are to us.

In the human condition, nothing much changes. Our egos still need to be massaged and we are all in hot pursuit of happiness. Only our methods for achieving these goals, only our technologies, vary with time.

So the next time you are tempted to commit advertising, think about Sam Johnson and give your market a reason for owning your product. A good reason.

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If you are opening a dollar store you will soon find that there are many little activities that must be routinely completed. Among those items is the need to complete routine store maintenance. While this is little fun to do it is important to the success of your business. In fact weekly store inspection and maintenance should be performed as a matter of practice.

Most innovators and entrepreneurs establish a business name and one or more brands. Do you know what to do to protect these critical business assets and avoid costly legal conflicts?

Marketing research can be used to meet nearly all the marketing information needs of the small businessperson. Every area from developing a business plan to designing an effective advertising program can benefit from the use of carefully planned and executed research.

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