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    There’s a very simple, free way to boost the performance of your Google Pay-Per-Click (PPC) ads. Yet look in almost any category of PPC ads and you’ll see most advertisers aren’t using it. Why?

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    Southern grandmothers have often said, “there are only three times a respectable person’s name should be in the paper: when you are born, when you are married, and when you die.” e performance of your Google Pay-Per-Click (PPC) ads. Yet look in almost any category of PPC ads and you’ll see most advertisers aren’t using it. Why?

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    aren’t using it. Why?

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    o

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