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Item Upon - AdWords Benefits Part 2 - Spying (Ethically) On Your Competitors
Many people turn a beloved hobby into a vocation. They have a gift, a talent screaming for expression. It means doing something that they love. At last, they feel empowered.However, this newfound empowerment is inside the person, not in the changing of careers. How can you feel empowered if you are already successful in your work but feel discontent? You must recognize and feel the value within you and your work every day!A colleague and I were presenting a workshop on career satisfaction to a group of health-care staff members. His segment, "Feel
To do this, pick one competitor at a time and jot down a note of their Ad. Now, press the F5 key or click the 'search' button to refresh the page and, in effect, search again on the same term.
Is your competitor's Ad still showing? Press the F5 key a couple more times (don't go crazy as this may unfairly affect their rating in the
Forum marketing is participating in forums that let you include a link to your website in your signature line. While some niches like internet marketing have forums with a overwhelming number of signature line links in every thread, the forums for many other niches have far less members with their own websites.In these less competitive niches the fact that you have your own website will instantly make you something of an expert; most of the members are normal people who are not trying to sell anything and the free traffic your signature line link gets wi
Now, let's continue our look at how to use the power of AdWords to see what your competitors are up to.
Why not start your campaign with a winning headline!
Go to Google & type a phrase that you think most people would use to find similar businesses to yours. Read the headlines that your competitors use in their Ads. If some catch your eye, or make you want to click through to their sites, jot them down in a notebook.
If you come back in a few weeks & those companies are still using the same headlines, then they're probably good at attracting new prospects... so why not start with a winner and use something similar... at least a variation on that theme.
What about your direct competitors?
Every search yields a number of competitors, but some are more direct competition than others. Depending on what products & services you're able to offer those competitors might be in your city, state or anywhere on the planet.
So take another look at those results to see if you can find any local, more direct competitors. Now let's see how smartly they're using AdWords.
We'll test for four things: budget, split-testing, landing pages & general writing skills.
Are your competitors making AdWords work for them?
To do this, pick one competitor at a time and jot down a note of their Ad. Now, press the F5 key or click the 'search' button to refresh the page and, in effect, search again on the same term.
Is your competitor's Ad still showing? Press the F5 key a couple more times (don't go crazy as this may unfairly affect their rating in the
International Advertising is not easy and it gets a little tricky due all the many cultural differences and this of course makes a lot of sense, however when you couple that with the language translations well it can get rather tricky indeed, say the top University Professors teaching International Advertising. In fact there are numerous case studies and many dirty little secrets say Advertising Experts.One online advertising writer and experts reminds of a couple of really unfortunate instances; Clairol introduced the "Mist Stick", a curling iron, into
If you come back in a few weeks & those companies are still using the same headlines, then they're probably good at attracting new prospects... so why not start with a winner and use something similar... at least a variation on that theme.
What about your direct competitors?
Every search yields a number of competitors, but some are more direct competition than others. Depending on what products & services you're able to offer those competitors might be in your city, state or anywhere on the planet.
So take another look at those results to see if you can find any local, more direct competitors. Now let's see how smartly they're using AdWords.
We'll test for four things: budget, split-testing, landing pages & general writing skills.
Are your competitors making AdWords work for them?
To do this, pick one competitor at a time and jot down a note of their Ad. Now, press the F5 key or click the 'search' button to refresh the page and, in effect, search again on the same term.
Is your competitor's Ad still showing? Press the F5 key a couple more times (don't go crazy as this may unfairly affect their rating in the
What’s the best way to increase your Adwords profits? Increasing your sales conversion rates! If you make more sales for every 100 clicks, you will make more profits, without stating the obvious.One of the most widely accepted ways to calculate conversion rates and to make a decision whether a campaign is profitable is to let it run for 100 clicks. Generally, making 1 or 2 sales for every 100 clicks makes for a good conversion rate. But most marketers also ‘give up’ when they do not make a sale after 100 clicks.This is the wrong way to go about it
What about your direct competitors?
Every search yields a number of competitors, but some are more direct competition than others. Depending on what products & services you're able to offer those competitors might be in your city, state or anywhere on the planet.
So take another look at those results to see if you can find any local, more direct competitors. Now let's see how smartly they're using AdWords.
We'll test for four things: budget, split-testing, landing pages & general writing skills.
Are your competitors making AdWords work for them?
To do this, pick one competitor at a time and jot down a note of their Ad. Now, press the F5 key or click the 'search' button to refresh the page and, in effect, search again on the same term.
Is your competitor's Ad still showing? Press the F5 key a couple more times (don't go crazy as this may unfairly affect their rating in the
Dental promotion is easier than you think, especially when you consider the latest advances in technology. From now on when you think of dental promotional items, you do not have to think "refrigerator magnet". A successful dental promotional strategy is worth a lot more than pens or buttons or such. Let's see how :A good dental promotional strategy probably starts with the yellow pages, but certainly does not end there. Are the yellow pages a good investment for you ? That depends on your competition and the relevancy of your yellow pages ad. If
So take another look at those results to see if you can find any local, more direct competitors. Now let's see how smartly they're using AdWords.
We'll test for four things: budget, split-testing, landing pages & general writing skills.
Are your competitors making AdWords work for them?
To do this, pick one competitor at a time and jot down a note of their Ad. Now, press the F5 key or click the 'search' button to refresh the page and, in effect, search again on the same term.
Is your competitor's Ad still showing? Press the F5 key a couple more times (don't go crazy as this may unfairly affect their rating in the
Remember a time when you shared information with someone important to you, like a friend, family member, or loved one…* About a great deal you got…* An awesome experience you had…* A company, service, or product …...that was above and beyond what you ever expectedRemember that time?Remember how great you felt when they called you up and told you how happy and appreciative they were that you introduced them to that company?Well, you owe it to your customers to give them the same opportunity with respect to
To do this, pick one competitor at a time and jot down a note of their Ad. Now, press the F5 key or click the 'search' button to refresh the page and, in effect, search again on the same term.
Is your competitor's Ad still showing? Press the F5 key a couple more times (don't go crazy as this may unfairly affect their rating in the Google system – this is ethical competitor research remember!). Does their Ad come & go? Make a rough guess as to how often it shows: 50% of the time, 20%, 95%?
This is a reflection of the budget that they've told Google they're willing to spend each day. If their Ad shows less than about 80% of the time, they're probably still learning to use the system effectively. That's a great opportunity for you to beat them to the punch.
Do your competitors know how to test?
One of the single biggest benefits of using AdWords is the ability to test two variations of the same Ad & have Google tell you which is best. It's called split-testing & we'll examine this in more detail in part 3 of this series.
When you press that F5 key, does your competitor's Ad change? Maybe it's the blue headline, or the two lines of smaller black text, known as the description lines or body of the Ad. If anything in their Ad changes, they know how to split-test & are showing you that they have some skill in using AdWords – one to watch!
For now, just put a tick next to the name of each competitor that is using this great & very powerful tactic. We need to keep on eye on these ones.
Where to from here?
What happens when you click their ads? Again, don't go crazy here – just one click is fine – as they'll be charged by Google for every click.
Do they send you to their homepage, or a m
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