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  • Item Upon - Are Reciprocal Links Worth the Effort?

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    hings changed the scenario for reciprocal links. The advent of Google as a search engine with its novel concept of ranking web pages was a major development that affected reciprocal links
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    As with almost any question, the answer is both yes and no. However, before be begin the debate, it is helpful to understand clearly what is meant by reciprocal links. Put simply, when two people have their own websites, and they mutually agree to place links on each other’s websites, on a reciprocal basis, so as to direct the search engines and, consequently, traffic from one to the other, we say we have reciprocal links. In practice, however, the exercise is not all that simple. A lot of effort and time and sometimes money may have to be spent.

    When the Internet was young in promoting web-based businesses, establishing reciprocal links between websites with related business interests was quite common and profitable. Over time, two things changed the scenario for reciprocal links. The advent of Google as a search engine with its novel concept of ranking web pages was a major development that affected reciprocal links

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    wo people have their own websites, and they mutually agree to place links on each other’s websites, on a reciprocal basis, so as to direct the search engines and, consequently, traffic from one to the other, we say we have reciprocal links. In practice, however, the exercise is not all that simple. A lot of effort and time and sometimes money may have to be spent.

    When the Internet was young in promoting web-based businesses, establishing reciprocal links between websites with related business interests was quite common and profitable. Over time, two things changed the scenario for reciprocal links. The advent of Google as a search engine with its novel concept of ranking web pages was a major development that affected reciprocal links

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    m one to the other, we say we have reciprocal links. In practice, however, the exercise is not all that simple. A lot of effort and time and sometimes money may have to be spent.

    When the Internet was young in promoting web-based businesses, establishing reciprocal links between websites with related business interests was quite common and profitable. Over time, two things changed the scenario for reciprocal links. The advent of Google as a search engine with its novel concept of ranking web pages was a major development that affected reciprocal links

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    n the Internet was young in promoting web-based businesses, establishing reciprocal links between websites with related business interests was quite common and profitable. Over time, two things changed the scenario for reciprocal links. The advent of Google as a search engine with its novel concept of ranking web pages was a major development that affected reciprocal links
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    hings changed the scenario for reciprocal links. The advent of Google as a search engine with its novel concept of ranking web pages was a major development that affected reciprocal links in the long run. The more the number of one-way inbound links to your website page, the better the page ranking by the search engine. In pursuit of better ranked pages, people started offering outbound links to other websites in order to attract inbound links by way of reciprocity, and this without rhyme or reason. The other thing that happened was that a lot of unscrupulous webmasters and evil-minded people started taking undue advantage of the rush for reciprocal links with the aim of improving the ranking of their pages and making a quick buck. Some of them used devious techniques to make your reciprocal link appear to be an outbound one to the search engine, depriving you of your advantage of getting back a link to your page. A situation

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