Tags |
|
|
Links |
|
|
Item Upon - Online Advertising Traffic and the First Law of Web Surfing
The process of finding the right employee is a daunting task for many employers who are unsure how to go about the task, or even where to begin. Fortunately, there are a number of services and methods available that can make an employee search much simpler.Of course, one of the most popular methods for recruiting employees is to use the traditional help wanted poster and classified listing. It should be noted; however that this method really only works well if you have a traditional storefront with a brick and mortar building. In addition, you should be aware that with this type of employee search you are generally only going to receive the most general and traditional recruits. While this is a reliable, and free, method for finding employees; you are much more likely to attract applicants who are unqualified and who may have questionable work ethics.Public services can m
That's why it is very important both your advertisement and landing page incorporate the target keyword prominently, in headings as well as the page body. That's also why it's so important you don't send your visitors from online advertising to your homepage--it's unlikely you could optimize your homepage for all your possible advertisements. Visitors who arrive via advertising need to land on a special "landing page," or they may crash and leave your si
In the process of musing about our perennially awake world for my Social Psych blog, I started to think about our present work world and how its operations have changed the lives of millions of workers.I manage a 24/7 emergency crew (mental health). We handle callers from early evening until 7 AM, plus weekends and holidays. During the course of the night, we talk to hundreds of people from all walks of life. Until a few years ago (except for intermittent wartime production requirements), the people who worked through the night were limited to emergency services (police, fire, hospitals), the telephone company, a few booming manufacturing plants, and the military. Now we expect to order items, day or night, by telephone. We demand that support services for all our transactions be available 24/7.How do night workers cope? For some, night work is a blessing, freeing up day
How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web.
You won't read about this phenomenon in books or articles on general principles of advertising or direct marketing. In fact, traditional advertising professionals and direct marketers often create only so-so online advertising campaigns simply because they've never heard of this phenomenon, even though it's essentially the first law of human web surfing behavior.
How to convert your online advertising traffic into customers
Ready to find out what that all-important first law of web surfing is? Prepare to be not very amazed. You see, everyone who surfs the web already knows about this phenomenon of human behavior because we all do it--even you.
So here it is, the first law of human web surfing behavior, which you absolutely must take into account when marketing your website: While surfing the web, almost everyone will hit the "back" button if they think there's a chance--even a small chance-- they've come to the wrong web page.
The corollary to this law of web surfing behavior: Anyone who clicks through to your site via an online advertising link needs to know they've arrived at the right place as soon as they get there. Immediately. Within a second. From a click glance. Without having to read anything. The average human attention span on the web has been measured at eight seconds, and you'll have already lost a few seconds while the page downloaded.
The Key(word) to Converting Advertisement-Clickers into Customers
How do you make absolutely sure visitors feel like they've arrived in the right place? Make the title and first heading of your landing page (the page on which a visitor "lands" after clicking on an advertisement) the same as the headline of the advertisement that brought your visitor there. If the landing page links to a banner (image) advertisement, use the same pictures and color scheme as the advertisement.
The landing page absolutely must immediately remind the visitor of the advertisement.
The advertisements, in turn, must flow logically from the keywords they are targeting. Even if your advertisements are appearing on websites rather than search engine results, you need to be thinking in terms of the keywords people are using to search for your product in order to speak the language of your prospective customers.
That's why it is very important both your advertisement and landing page incorporate the target keyword prominently, in headings as well as the page body. That's also why it's so important you don't send your visitors from online advertising to your homepage--it's unlikely you could optimize your homepage for all your possible advertisements. Visitors who arrive via advertising need to land on a special "landing page," or they may crash and leave your sit
It is difficult to find organisations that would say, "We find that training has little impact on our bottom line year on year".Is this because organisations know exactly what return they get from training? The answer to that question is a clear no. The American Society for Training and Development reported that only 3% of organisations measure what happens to their bottom line as a result of training.Or is it that it is politically incorrect to say in an organisation that has a high investment in training, "We waste our money on training". My observation is that this is somewhere near the truth.Designing training that allows adults to learn is no simple feat in itself. A designer (once the objectives of the training are understood) has to design training with four major elements in mind.Participants must recognise the need for information and rapport with t
Ready to find out what that all-important first law of web surfing is? Prepare to be not very amazed. You see, everyone who surfs the web already knows about this phenomenon of human behavior because we all do it--even you.
So here it is, the first law of human web surfing behavior, which you absolutely must take into account when marketing your website: While surfing the web, almost everyone will hit the "back" button if they think there's a chance--even a small chance-- they've come to the wrong web page.
The corollary to this law of web surfing behavior: Anyone who clicks through to your site via an online advertising link needs to know they've arrived at the right place as soon as they get there. Immediately. Within a second. From a click glance. Without having to read anything. The average human attention span on the web has been measured at eight seconds, and you'll have already lost a few seconds while the page downloaded.
The Key(word) to Converting Advertisement-Clickers into Customers
How do you make absolutely sure visitors feel like they've arrived in the right place? Make the title and first heading of your landing page (the page on which a visitor "lands" after clicking on an advertisement) the same as the headline of the advertisement that brought your visitor there. If the landing page links to a banner (image) advertisement, use the same pictures and color scheme as the advertisement.
The landing page absolutely must immediately remind the visitor of the advertisement.
The advertisements, in turn, must flow logically from the keywords they are targeting. Even if your advertisements are appearing on websites rather than search engine results, you need to be thinking in terms of the keywords people are using to search for your product in order to speak the language of your prospective customers.
That's why it is very important both your advertisement and landing page incorporate the target keyword prominently, in headings as well as the page body. That's also why it's so important you don't send your visitors from online advertising to your homepage--it's unlikely you could optimize your homepage for all your possible advertisements. Visitors who arrive via advertising need to land on a special "landing page," or they may crash and leave your si
One of the most significant problems that small and home-based business entrepreneurs face is getting capital to finance the growth of your business. If you're like most small business owners, you often charge expenses to your personal credit card(s). This will work for a while, but there are 4 reasons that your business must establish its own credit lines as soon as possible. The greater the separation between you and your business, the better. Having a separate credit card in the name of your business establishes clearly that your business is a separate entity. You are personally liable for charges that you make for your business on your personal credit cards, because they were made in your name and not in that of the LLC or corporation. Your business will build credibility that will make it easier for you to borrow large
The Key(word) to Converting Advertisement-Clickers into Customers
How do you make absolutely sure visitors feel like they've arrived in the right place? Make the title and first heading of your landing page (the page on which a visitor "lands" after clicking on an advertisement) the same as the headline of the advertisement that brought your visitor there. If the landing page links to a banner (image) advertisement, use the same pictures and color scheme as the advertisement.
The landing page absolutely must immediately remind the visitor of the advertisement.
The advertisements, in turn, must flow logically from the keywords they are targeting. Even if your advertisements are appearing on websites rather than search engine results, you need to be thinking in terms of the keywords people are using to search for your product in order to speak the language of your prospective customers.
That's why it is very important both your advertisement and landing page incorporate the target keyword prominently, in headings as well as the page body. That's also why it's so important you don't send your visitors from online advertising to your homepage--it's unlikely you could optimize your homepage for all your possible advertisements. Visitors who arrive via advertising need to land on a special "landing page," or they may crash and leave your si
I am not sure about your politics but it seems that a lot of people think that George Bush is a miserable failure. Go on, test it out for yourself, key 'miserable failure' into Google and you will see, there firmly at number one, the 'Biography of the president from the official White House web site'. Of course, 'miserable failure' does not appear on the web-site and is not part of the domain name, so how come he's number one? Well, it's all a result of what is called a Google Bomb, effectively many, many sites linking to any site with the same keyword, in this case, miserable failure. So, if you have doubted the power of article marketing and a keyword linking strategy, just think of George and what a miserable failure he is :o) In short, if you can get ENOUGH sites linking to your sites with YOUR DESIRED KEYWORD then all other things being equal and given time, your site will appear
The landing page absolutely must immediately remind the visitor of the advertisement.
The advertisements, in turn, must flow logically from the keywords they are targeting. Even if your advertisements are appearing on websites rather than search engine results, you need to be thinking in terms of the keywords people are using to search for your product in order to speak the language of your prospective customers.
That's why it is very important both your advertisement and landing page incorporate the target keyword prominently, in headings as well as the page body. That's also why it's so important you don't send your visitors from online advertising to your homepage--it's unlikely you could optimize your homepage for all your possible advertisements. Visitors who arrive via advertising need to land on a special "landing page," or they may crash and leave your si
The 2nd method is if you do get a lot of support types of questions, the best action that you can take is to open your own help desk and set up your own FAQ (Frequently Ask Questions) page. So before the customer ask you any questions, you will direct them to the FAQ page and if their questions is still not being answer, then you will have to help them. Do not be afraid to work together with your merchant by letting know all the questions that your list have ask. If you look from another point of view, you and the merchant are actually working as a team to sell the same products.The last method is to make sure that your customers will be able to contact you. Do let them know the ways that they will be able to contact you. When they contact you and you reply back, you will start to build a trusting relationship with your customers already as they will know that they are interacti
That's why it is very important both your advertisement and landing page incorporate the target keyword prominently, in headings as well as the page body. That's also why it's so important you don't send your visitors from online advertising to your homepage--it's unlikely you could optimize your homepage for all your possible advertisements. Visitors who arrive via advertising need to land on a special "landing page," or they may crash and leave your site.
Conversions: your advertising campaign's goal
But what happens once visitors land on your site and decide to stay more than ten seconds? It's no use if they just hang around. They need to convert.
Important definition: In online advertising parlance, saying a website visitor "converts," means he or she has taken a desired action toward becoming a customer, either 1) buying something or 2) contacting you for more information, thereby becoming a lead.
The percentage of visitors who convert out of the total number of visitors who arrive at your page is the conversion rate. Your goal is to get this rate as high possible. You do that by finding the right message to display on your landing page, and also by targeting the advertising so you are getting visitors who are most likely to convert.
In order to get your visitors to convert once they arrive, you need to make sure they have a clear path to conversion from the landing page. The simpler the path, the better--a winding road might lose some potential customers. This conversion path could be as simple as a "buy now" button or a contact form, or as complex as a multi-step shopping cart with required registration with required email confirmation to scare away those who are not truly devoted buyers.
Targeting your traffic
What you show visitors who arrive at your site is only half the equation. The visitors themselves are the other. As with everything in life, you can't convert a sow's ear into a silk purse. In this case, the sow's ear is paid traffic that is not targeted, or is coming from popunders or other forced viewing, or is just plain faked (there is software specifically designed to emulate human visitors so fraudsters can sell the "traffic").
Even in the best of cases, some traffic converts better than others. Generally speaking, visitors who are looking for you are the likeliest to convert, so conversion rates tend to be highest from advertising on search engines. Conversion rates tend to be lower from advertising on websites (so-called "content" or "contextual" advertising).
Conversion rates are lower still on advertising on website popups, and lowest of all on so-called adware (programs that display popups on a user's computer; the people who sell this advertising often label it "targeted traffic"). Sending emails that consist of nothing but your advertiseme
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.itemupon.com/article/70252/itemupon-Online-Advertising-Traffic-and-the-First-Law-of-Web-Surfing.html">Online Advertising Traffic and the First Law of Web Surfing</a>
BB link (for phorums):
[url=http://www.itemupon.com/article/70252/itemupon-Online-Advertising-Traffic-and-the-First-Law-of-Web-Surfing.html]Online Advertising Traffic and the First Law of Web Surfing[/url]
Related Articles:
Brand Promise, Do You Deliver?
Using a Professional Medical Billing Company: 7 Ways to Retain Control of Your Practice
The Two Keys to Successful Niche Marketing
Bookmark it:
|