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Item Upon - Advertising Rules Proposed for Business Opportunities in the General Media
What potential owners are looking for when reviewing businesses for sale is some assurance that this year’s income can be repeated or improved into the future. A starting point for this is evaluating whether the stated profits a
(2) Has written material that substantiates the claim at the time the claim is made;
(3) States in immediate conjunction with the claim the beginning and ending date when the represented earnings were achieved and th
Most marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part
And you are thinking yah right? Sure I am going to make 10K monthly working a few hours a day in my under ware? Well The Federal Trade Commission agrees, so they have proposed a new set of rules to govern business opportunity advertising in the general media and here is their proposed rule.
Proposed section 437.4(b): General media claims
“Proposed section 437.4(b) would address the making of earnings claims in the general media.197 Specifically, a seller can make an earnings claim in the general media provided the seller:
(1) Has a reasonable basis for the claim at the time the claim is made;
(2) Has written material that substantiates the claim at the time the claim is made;
(3) States in immediate conjunction with the claim the beginning and ending date when the represented earnings were achieved and the
Six Sigma methodology is not a self-sustaining management tool perhaps unlike other technologies. It can only deliver the results subject to multiple variables and inputs such as deployment intensity and culture. Nonetheless, th
And you are thinking yah right? Sure I am going to make 10K monthly working a few hours a day in my under ware? Well The Federal Trade Commission agrees, so they have proposed a new set of rules to govern business opportunity advertising in the general media and here is their proposed rule.
Proposed section 437.4(b): General media claims
“Proposed section 437.4(b) would address the making of earnings claims in the general media.197 Specifically, a seller can make an earnings claim in the general media provided the seller:
(1) Has a reasonable basis for the claim at the time the claim is made;
(2) Has written material that substantiates the claim at the time the claim is made;
(3) States in immediate conjunction with the claim the beginning and ending date when the represented earnings were achieved and th
With three days behind you and a thorough dissecting of your Yellow Page ad, you should be happy with the results. But not so fast. Sure, you’re looked at the headline, sub-head, and picture, but what about the meat and potatoes?
Proposed section 437.4(b): General media claims
“Proposed section 437.4(b) would address the making of earnings claims in the general media.197 Specifically, a seller can make an earnings claim in the general media provided the seller:
(1) Has a reasonable basis for the claim at the time the claim is made;
(2) Has written material that substantiates the claim at the time the claim is made;
(3) States in immediate conjunction with the claim the beginning and ending date when the represented earnings were achieved and th
Once upon a time, business schools taught us classical marketing, strategy, and sales models and defended those models with research and case studies. For today’s entrepreneurial leaders, those approaches may do more harm than g
(1) Has a reasonable basis for the claim at the time the claim is made;
(2) Has written material that substantiates the claim at the time the claim is made;
(3) States in immediate conjunction with the claim the beginning and ending date when the represented earnings were achieved and th
Good typography is an art. There is a lot to know about type, from typeface design, to using appropriate typefaces, to learning typesetting rules and conventions. How you use type has everything to do with how your pages communic
(2) Has written material that substantiates the claim at the time the claim is made;
(3) States in immediate conjunction with the claim the beginning and ending date when the represented earnings were achieved and the number and percentage of those who have achieved the presented earnings in the given time period.
200 These requirements are necessary to prevent deceptive and misleading earnings representations in advertisements, as well as to enable a prospect to assess the typicality of any advertised earnings claim.”
If you are a seller or specialist in the Business Opportunity sector you may wish to comment on this proposed set of rules by the Federal Trade Commission. If you are in the advertising industry, heads up to you also, as you may wish to perhaps ask some questions when your hear outrageous claims from your clients. Consider all this in 2006.
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