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Item Upon - How to Sell Your Expertise Over and Over Again
What is the difference between a blog and a subscription website?This is a question we are often asked.Our answer usually goes along these lines:There are some similarities and many differences between blogs and subscription websites.Let us start with the similarities:1. The majority of blogs and subscription websites focus on a narrow specialisation. For example, fly fishing in Scotland or beer distribution in the US.2. Both are usually driven by an individual’s passion and expertise for their specialisation.3. Both inv
What’s a blog and why does everyone seem to have one? The word blog is an abbreviation of web-log. They combine the interactivity of forums and bulletin boards, the sensitivity to current events of a news service and the personality of talk radio. Over the past few years several free blog services like WordPress and Blogger have both fueled and been fueled by the explosion in the number and popularity of blogs.A blog is any website that has a combination of four distinctive characteristics:Frequently updatedPutting all of your eggs into one basket in your business is never a good idea. Diversity is key, which means that your revenue should come from a number of clients (not just two or three) and preferably should come from multiple sources other than your primary service. These multiple sources of income are called "multiple profit centers", or MPCs, a term I first heard when I read Barbara Winter's book, Making a Living Without a Job, back in the days when I was trying to determine how to be successfully self-employed.
I've often been asked if your income sources should relate to your primary line of business, or if they can be varied and unrelated, like a writer who does copy editing and ghostwriting for a living but also owns rental property and
This is Part 2 of this article. In Part 1, I told the story how I ended up having a telephone conversation with Paul Short, talking about how to hire blogger and start a blog network. And I explained about one the things that we talked about which was how to find your blogger.If you don't know who Paul Short is, he's an awesome blogger who also owns a blog network, Gomaud Media.We talked about so many things during the call. Apart from how to find your blogger, we also talked about how to prepare your blog. When I asked this, what I wanted to know if ther
I've often been asked if your income sources should relate to your primary line of business, or if they can be varied and unrelated, like a writer who does copy editing and ghostwriting for a living but also owns rental property and
If you have suffered a setback in your business, it can be tough to get back on the proverbial horse. You may have lost confidence in yourself and your abilities. However, the longer you wait to start working once more, the harder it will be to get going again. The following are some tips to help you overcome a setback.Stay Structured A structured schedule can serve as both a reminder and motivator. As the old saying goes “plan your work and work your plan”.Keep Learning Learning new skills can help motivate you. You may choose to take a class t
I've often been asked if your income sources should relate to your primary line of business, or if they can be varied and unrelated, like a writer who does copy editing and ghostwriting for a living but also owns rental property and
What's the real formula for customer happiness? First, let's review what we know about customer unhappiness. We know that consumers expect our offerings to work exactly as advertised. Yet our products and services can introduce complex requirements -- even burdens -- of their own.Those extra requirements can quickly morph into "customer hassles" -- the kinds of aggravations that make consumers feel mildly annoyed all the way to really angry or stupid. And unless they're very unhappy, customers often leave quietly, without telling us why. They simply vote with th
I've often been asked if your income sources should relate to your primary line of business, or if they can be varied and unrelated, like a writer who does copy editing and ghostwriting for a living but also owns rental property and
States are competing for new business much like people bidding at an auction. The state with the lowest cost to the Company is likely to win the bid. Tax breaks, $1 land leases, state assistance, construction costs, availability to skilled labor, and logistics are major concerns for companies. States that solve these problems are likely to win the bid but many states aren’t even in the game.Companies are always looking for the best deal when selecting potential sites for a new plant or headquarters. States long for more business to increase tax revenue, provide
Robert Allen, in his best-selling book, Multiple Streams of Income, discusses the "five rings of riches", which I think of as ever-increasing ways to create multiple profit centers. The rings include:
Ring 1 -- Sell Your Core Expertise: In this innermost ring, you are selling your core expertise as an accountant, attorney, web designer, security system installer, carpet cleane
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