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  • Item Upon - Reducing the Cost of Your Yellow Pages

    Use Recession To Grow Your Company
    What is your firm’s first reaction to a recession? If you think that you should lie off the seemingly unnecessary staff, stop production, and institute a massive price cut, then think again. These, in fact, are ways to welcome the undesired recession in your business. Instead, c
    e first place. Now that you’ve read this far, you’re probably waiting for the sales pitch. Good, you’re primed, so here it comes…

    It would take a book to explain all the various ways to improve your program and make it more profitable. It’s called, “Inside the Yellow Pages” and you can go there now to learn how to redesign your Yellow Page ads to get them working harder and better for you. It’s a small investment to m

    Friday: Your Daily Yellow Page Ad Review
    It’s now the fifth day of your journey through your Yellow Page advertising. You’re picked a great headline, sub-head, picture, and text. You’re almost done. But there is some work ahead. Have you chosen the proper size, colors, and placement? Because of your budget constrains,
    If you are a typical YP advertiser, you read this headline and now this article, hoping to find a way to lower your YP investment. After all, who likes writing that huge check to the publisher every month, not even knowing if the ad is worth it or not? I’m on your side. I’ve even been in your shoes. I ran a YP ad for five years. But now I’m coming from a different direction. And, yes, I feel your pain and I’m here to help. But I’m not a cutter that slashes your ad size and takes a percentage of the savings, nor am I a middle-man with the power to negotiate a lower price with the local directory publisher. So who am I?

    To begin with, I’ve been designing effective Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most cost-effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I save you money? By pointing out the flaws and errors in your current program. And also showing you that the issue is not your expenditure, it’s your return on investment or ROI.

    You wouldn’t mind spending ten dollars to make a thousand, right? So it all goes back to making your YP dollars work harder. There are several simple techniques to design a great ad and track the results. All made to save you money and get results. That’s why you’re reading this article in the first place. Now that you’ve read this far, you’re probably waiting for the sales pitch. Good, you’re primed, so here it comes…

    It would take a book to explain all the various ways to improve your program and make it more profitable. It’s called, “Inside the Yellow Pages” and you can go there now to learn how to redesign your Yellow Page ads to get them working harder and better for you. It’s a small investment to ma

    Risk Management News
    Risk management is the act or practice of controlling risk. Most businesses re very interested in understanding the ways to control risk. This has created a secondary industry focused on mitigating risk and providing management information that allows business to gain from the
    But I’m not a cutter that slashes your ad size and takes a percentage of the savings, nor am I a middle-man with the power to negotiate a lower price with the local directory publisher. So who am I?

    To begin with, I’ve been designing effective Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most cost-effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I save you money? By pointing out the flaws and errors in your current program. And also showing you that the issue is not your expenditure, it’s your return on investment or ROI.

    You wouldn’t mind spending ten dollars to make a thousand, right? So it all goes back to making your YP dollars work harder. There are several simple techniques to design a great ad and track the results. All made to save you money and get results. That’s why you’re reading this article in the first place. Now that you’ve read this far, you’re probably waiting for the sales pitch. Good, you’re primed, so here it comes…

    It would take a book to explain all the various ways to improve your program and make it more profitable. It’s called, “Inside the Yellow Pages” and you can go there now to learn how to redesign your Yellow Page ads to get them working harder and better for you. It’s a small investment to m

    How To Get More Inquires From Your Ads
    If you’re not getting the response you want from your direct mail piece or online sales letter, here are some tips that may help you boost response.Mention the premium offer or free giveaway in your headline.Suppose for example, that you’re an insurance agent selli
    I have expertise in YP creation and have advised almost 7000 companies on how to put together the most cost-effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I save you money? By pointing out the flaws and errors in your current program. And also showing you that the issue is not your expenditure, it’s your return on investment or ROI.

    You wouldn’t mind spending ten dollars to make a thousand, right? So it all goes back to making your YP dollars work harder. There are several simple techniques to design a great ad and track the results. All made to save you money and get results. That’s why you’re reading this article in the first place. Now that you’ve read this far, you’re probably waiting for the sales pitch. Good, you’re primed, so here it comes…

    It would take a book to explain all the various ways to improve your program and make it more profitable. It’s called, “Inside the Yellow Pages” and you can go there now to learn how to redesign your Yellow Page ads to get them working harder and better for you. It’s a small investment to m

    Business Laws Unveiled
    Each and every person in this world must have at least once thought about opening some sort of business to increase his or her income. No matter if you are thinking about opening a small family business or a larger company, you cannot do anything but obey the business laws! If y
    s in your current program. And also showing you that the issue is not your expenditure, it’s your return on investment or ROI.

    You wouldn’t mind spending ten dollars to make a thousand, right? So it all goes back to making your YP dollars work harder. There are several simple techniques to design a great ad and track the results. All made to save you money and get results. That’s why you’re reading this article in the first place. Now that you’ve read this far, you’re probably waiting for the sales pitch. Good, you’re primed, so here it comes…

    It would take a book to explain all the various ways to improve your program and make it more profitable. It’s called, “Inside the Yellow Pages” and you can go there now to learn how to redesign your Yellow Page ads to get them working harder and better for you. It’s a small investment to m

    Six Sigma Assessment
    Assessing Six Sigma is not end-of-the-process post implementation, although an analysis of a failed Six Sigma project points out the lack of commitment by upper management and lack of attention to the cultural and business investment required for accomplishing and sustaining new
    e first place. Now that you’ve read this far, you’re probably waiting for the sales pitch. Good, you’re primed, so here it comes…

    It would take a book to explain all the various ways to improve your program and make it more profitable. It’s called, “Inside the Yellow Pages” and you can go there now to learn how to redesign your Yellow Page ads to get them working harder and better for you. It’s a small investment to make in your business’s future. And you’ll end up reducing your YP costs in the process. I promise.

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