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Item Upon - How to Create More Value by Giving Less Content
Multitasking became a popular corporate buzzword in the mid-nineties, and now job ads routinely include the phrase "ability to multitask." For both support staff and management, juggling multiple responsibilities in the course of a day is expected, and employees who don't succeed in this juggling act rarely last long.However, more and more information suggests that multitasking, rather than being efficient and effective, more often than not results in outcomes that are
Another thing I'd like to point out about providing less content is that your content will be seen as more valuable.
When you break down a topic and focus on just one or two aspects of it, your information is more targeted and thus valuable. If your focus is on many different topics, you cannot devote your expertise to one specific topic.
Readers who focus on one specific topic will feel that your information is better because they'll have a better learning experience. The more topics they have to focus on the less likely they'll remember any one topic.
When they feel that their learning experience is better they'll appreciate your
Everybody remembers their first job. Maybe you flipped hamburgers as a student at the local burger joint. Maybe you delivered pizzas to the good citizens of your town. Maybe you bagged and carried out groceries at the local grocery store. There are tons of these types of student jobs out there.In fact, after you have one of these student jobs, you will most likely be motivated to work harder and get yourself to college to educate yourself, so you are not stuck in a
First, let me ask you some rhetorical questions...
Is an ebook that's 308 pages better than an ebook that's 102 pages? Is an audio file that's 327 minutes long better than an audio file that's 125 minutes long? Is a cheesecake that's three layers better than a cheesecake that's two layers?
What do you think?
Of course, higher numbers always sound better don't they? This is especially true when you're looking at purchasing information products. Although you know that more information is not always better, your subconscious mind tells you that it likes to see larger numbers.
So logically, you know that higher numbers don't mean crap. Emotionally, you feel attracted to larger numbers. Since emotions overpower logic when it comes to the sales process, it would make sense that products which reveal higher numbers convert more customers than products which reveal lower numbers.
That's why, if you're creating an an ebook that's 50 pages and under, it's best not to reveal how many pages it is. To your customer, why should it matter? It's not an issue until you make it an issue.
As long as you provide all the information that's mentioned in the sales letter, you shouldn't worry how many pages your ebook is or how long your audio file is.
I often see sales letters where the authors say that their ebook is only 27 pages etc, but that they do not reveal any fluff unlike other ebooks.
There's nothing wrong with a 27 page ebook. It may be a problem if you don't provide good information in those 27 pages. If you provide good solid information in 27 pages then you should not worry about the length of the ebook.
If you end up with only 27 pages of information then launch your product with that many pages. If you find that you're getting a lot of refunds because of the size of your book then you can add more content later.
So what's my point?
If you create an ebook that does have a lot of pages then mention that in your sales letter. If you create a product with what you consider to be a few pages, don't mention it in your sales letter. Same goes for audio products. If your audio is longer, mention it.
If it's shorter, don't mention it. If you don't have enough content but you feel that your content is good, just let it be. Don't add content for the sake of content.
I've been very satisfied with ebooks I've purchased which were under 30 pages. I've also been very dissatisfied with ebooks over 200 pages. It's all a matter of the value of the content.
Another thing I'd like to point out about providing less content is that your content will be seen as more valuable.
When you break down a topic and focus on just one or two aspects of it, your information is more targeted and thus valuable. If your focus is on many different topics, you cannot devote your expertise to one specific topic.
Readers who focus on one specific topic will feel that your information is better because they'll have a better learning experience. The more topics they have to focus on the less likely they'll remember any one topic.
When they feel that their learning experience is better they'll appreciate your
The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, "I feel as if I'm Daniel going into the lion's den."Indeed, it was the business equivalent of a lion's den that he was entering. Hired from a competing firm, he was a stranger to the company, a company hobbled by declining market share and bad morale caused by the arbitrary actions of the previous CEO, an isolated dictator.
So logically, you know that higher numbers don't mean crap. Emotionally, you feel attracted to larger numbers. Since emotions overpower logic when it comes to the sales process, it would make sense that products which reveal higher numbers convert more customers than products which reveal lower numbers.
That's why, if you're creating an an ebook that's 50 pages and under, it's best not to reveal how many pages it is. To your customer, why should it matter? It's not an issue until you make it an issue.
As long as you provide all the information that's mentioned in the sales letter, you shouldn't worry how many pages your ebook is or how long your audio file is.
I often see sales letters where the authors say that their ebook is only 27 pages etc, but that they do not reveal any fluff unlike other ebooks.
There's nothing wrong with a 27 page ebook. It may be a problem if you don't provide good information in those 27 pages. If you provide good solid information in 27 pages then you should not worry about the length of the ebook.
If you end up with only 27 pages of information then launch your product with that many pages. If you find that you're getting a lot of refunds because of the size of your book then you can add more content later.
So what's my point?
If you create an ebook that does have a lot of pages then mention that in your sales letter. If you create a product with what you consider to be a few pages, don't mention it in your sales letter. Same goes for audio products. If your audio is longer, mention it.
If it's shorter, don't mention it. If you don't have enough content but you feel that your content is good, just let it be. Don't add content for the sake of content.
I've been very satisfied with ebooks I've purchased which were under 30 pages. I've also been very dissatisfied with ebooks over 200 pages. It's all a matter of the value of the content.
Another thing I'd like to point out about providing less content is that your content will be seen as more valuable.
When you break down a topic and focus on just one or two aspects of it, your information is more targeted and thus valuable. If your focus is on many different topics, you cannot devote your expertise to one specific topic.
Readers who focus on one specific topic will feel that your information is better because they'll have a better learning experience. The more topics they have to focus on the less likely they'll remember any one topic.
When they feel that their learning experience is better they'll appreciate your
If you have bought a real estate property then main cause of concern would be the residential construction costs. In your endeavor to give that perfect look to the house the costs of construction soar so high that it becomes difficult to control them. However, if you get the construction work done by contractors, then they can help you in cutting those high residential construction costs and save a lot of money.Renovation can turn out to be a nightmare if you do not ke
I often see sales letters where the authors say that their ebook is only 27 pages etc, but that they do not reveal any fluff unlike other ebooks.
There's nothing wrong with a 27 page ebook. It may be a problem if you don't provide good information in those 27 pages. If you provide good solid information in 27 pages then you should not worry about the length of the ebook.
If you end up with only 27 pages of information then launch your product with that many pages. If you find that you're getting a lot of refunds because of the size of your book then you can add more content later.
So what's my point?
If you create an ebook that does have a lot of pages then mention that in your sales letter. If you create a product with what you consider to be a few pages, don't mention it in your sales letter. Same goes for audio products. If your audio is longer, mention it.
If it's shorter, don't mention it. If you don't have enough content but you feel that your content is good, just let it be. Don't add content for the sake of content.
I've been very satisfied with ebooks I've purchased which were under 30 pages. I've also been very dissatisfied with ebooks over 200 pages. It's all a matter of the value of the content.
Another thing I'd like to point out about providing less content is that your content will be seen as more valuable.
When you break down a topic and focus on just one or two aspects of it, your information is more targeted and thus valuable. If your focus is on many different topics, you cannot devote your expertise to one specific topic.
Readers who focus on one specific topic will feel that your information is better because they'll have a better learning experience. The more topics they have to focus on the less likely they'll remember any one topic.
When they feel that their learning experience is better they'll appreciate your
“Wouldn’t it be a better place to work if we did not have customers?”“This business would be so much tidier without customers! “I am sure someone has whispered that in your organisation - but, out of ear-shot of management. But, let’s be honest, customers are a pain and they are expensive to attract; let’s eliminate them and make life easier for everyone.You can’t afford to have customers– turn your customers into clientsCompanies use interruption
So what's my point?
If you create an ebook that does have a lot of pages then mention that in your sales letter. If you create a product with what you consider to be a few pages, don't mention it in your sales letter. Same goes for audio products. If your audio is longer, mention it.
If it's shorter, don't mention it. If you don't have enough content but you feel that your content is good, just let it be. Don't add content for the sake of content.
I've been very satisfied with ebooks I've purchased which were under 30 pages. I've also been very dissatisfied with ebooks over 200 pages. It's all a matter of the value of the content.
Another thing I'd like to point out about providing less content is that your content will be seen as more valuable.
When you break down a topic and focus on just one or two aspects of it, your information is more targeted and thus valuable. If your focus is on many different topics, you cannot devote your expertise to one specific topic.
Readers who focus on one specific topic will feel that your information is better because they'll have a better learning experience. The more topics they have to focus on the less likely they'll remember any one topic.
When they feel that their learning experience is better they'll appreciate your
No matter where you are in your life, there can come a day when you need to find a job. It may be your first job, a career change, or perhaps a better job than the one you have. Anything can happen to anyone at any time, and it is important to know where to look for an employment opportunity when you find that you need one. If you are a freelancer, this is something that you have to worry about all the time.When you are freshly out of high school or college, you may lo
Another thing I'd like to point out about providing less content is that your content will be seen as more valuable.
When you break down a topic and focus on just one or two aspects of it, your information is more targeted and thus valuable. If your focus is on many different topics, you cannot devote your expertise to one specific topic.
Readers who focus on one specific topic will feel that your information is better because they'll have a better learning experience. The more topics they have to focus on the less likely they'll remember any one topic.
When they feel that their learning experience is better they'll appreciate your content more. So if your ebook or audio file is short, it doesn't matter since the prospect will not focus on the quantity of your product but rather the quality.
Therefore, you can use less but more focused content in any type of communication to give the feeling of value. Use this when writing articles, press releases, solo email promotions, website ad copy etc.
Remember, less is more...
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