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Item Upon - Increase Your Sales in 5 Minutes
Still working your 8-5 job as a loyal S.L.A.V.E. (Swaps Labor And Vital Energy) for your company?You know that living pay check to pay check is very dangerous. You are one argument or cut back from having your cubicle padlocked.If you are like most middle class American families, you do not have $5,000 in the bank, yet have more than $8,000 in credit card debt and loans. Therefore, you would probably be bankrupt in a few months with no income.You have fant
Identifying the benefits each customer wants it tough work. Customers are unique. Each buys for his or her own reason. It is easier to talk about common product features rather than uncover unique customer bene
Get Inspired about Your CareerDo you linger in bed long after your alarm goes off on work mornings? Do you dread Sunday nights because they lead to Monday mornings? Do you watch the clock and wonder if the day will ever end? Do you look outside your workplace and ask, “Is there more to life than just this job?”If you suffer from any of these symptoms, it is time for you to create a new career! In her CD book, Advanced Energy Anatomy, Carolyn Mys
Customers Buy Benefits
You want more sales? Customers buy for one reason. They buy because your product or service has a benefit they want. Telling your customer your product has a 10 year warranty is a product feature. Telling them that in over 400 roofing jobs last year, there were no leaks, no call backs and no broken tile is selling the benefits your customer wants. Sell customer benefits and you will increase your sales.
Why You Sell Features
Bottom line, selling features is easier. Features are the visible things you see about products and services. Features are the things you see, touch, feel and smell.
Selling features is your self-interest. The products and services are your life-blood. You live with them every day. You know them inside and out. You love talking about them!
Identifying the benefits each customer wants it tough work. Customers are unique. Each buys for his or her own reason. It is easier to talk about common product features rather than uncover unique customer benef
Are you prepared for your next job interview? Do you know the secrets of pulling off a flawless interview and getting the job of your dreams? Use these five easy steps to prepare yourself and leave the best impression possible with the hiring manager.1. Be Early - The worst thing you can do is show up to an interview late. What does that tell the hiring manager about your commitment level? Why would anyone want to hire a person who doesn’t have the organization skil
Why You Sell Features
Bottom line, selling features is easier. Features are the visible things you see about products and services. Features are the things you see, touch, feel and smell.
Selling features is your self-interest. The products and services are your life-blood. You live with them every day. You know them inside and out. You love talking about them!
Identifying the benefits each customer wants it tough work. Customers are unique. Each buys for his or her own reason. It is easier to talk about common product features rather than uncover unique customer bene
Whether you are in the game to further yourself personally or professionally, one key ingredient is essential: Networking!I remember some years ago, Joan Rivers gave a commencement speech at Harvard, and the professors and parents were absolutely appalled by her message. It was simple, “It’s not WHAT you know, it’s WHO you know…” that will get you that great job, promotion, or perhaps a foot in the door to a new career or circle of friends. I’m sure that bit of advic
Why You Sell Features
Bottom line, selling features is easier. Features are the visible things you see about products and services. Features are the things you see, touch, feel and smell.
Selling features is your self-interest. The products and services are your life-blood. You live with them every day. You know them inside and out. You love talking about them!
Identifying the benefits each customer wants it tough work. Customers are unique. Each buys for his or her own reason. It is easier to talk about common product features rather than uncover unique customer bene
In this world, we have set some rules for ourselves. We break them as we wish, and we fear to break some of them. Education and employment has one such rule. It is called ‘qualification’.How does one know if a person is qualified? Grant them a piece of paper. That piece of paper, in civilized language, is called a ‘degree’. This degree tells the outside world that this person is ‘qualified’ to do the job listed in the degree details. That the degree holder has had NOT a
Selling features is your self-interest. The products and services are your life-blood. You live with them every day. You know them inside and out. You love talking about them!
Identifying the benefits each customer wants it tough work. Customers are unique. Each buys for his or her own reason. It is easier to talk about common product features rather than uncover unique customer bene
A great small business marketing strategy includes a mix of tactics. Advertising and PR are two very important tools that all small business owners need to be using regularly. Many small businesses I talk to do one of the other, but don't commit to doing both. Each has its strengths and weaknesses and are complimentary to each other.Small Business Advertising Strengths:-The biggest advantage with small business advertising is your complete control over the messag
Identifying the benefits each customer wants it tough work. Customers are unique. Each buys for his or her own reason. It is easier to talk about common product features rather than uncover unique customer benefits.
Your Five Minute Exercise to More Sales!
The five minute exercise is called “SO WHAT.” When you complete this exercise, you will change your from selling product features to selling customer benefits. Remember, customer benefits are what sell! Here is how it works.
You create a five minute dialogue between a pretend customer and yourself. It’s important to speak this conversation out loud. Start with one of your most popular business features. Explain the feature to your pretend customer. Then listen as the customer says, “so what?” Now answer the customer’s so what question. Then listen as the customer says, “so what?” to your response. Again answer the customer’s so what question. The customer again responds with a “so what” question. Keep doing this dialogue until the customer no longer asks you a “so what?” question.
Now, you have identified a customer benefit!
Check Out This Example
This is how an insurance agent used the exercise
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Related Articles:
Traditional Offline Marketing - Part III
Niche Marketing – Do You Have An Unique Selling Proposition?
The Electronic Mousetrap - The Problem of Unique Selling Points
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