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Item Upon - Are You a Sales Professional?
The 5 Keys To Inducting New EmployeesWhen it comes to inducting new employees into your business you only get one chance.
Get it wrong and you have started to sow the seeds of doubt in the mind of your new starter in the first few weeks.Get it right and it will make a huge difference to how the person settles in. Without being perfectionist, the key is to make sure that every new starter feels excited and positive that they have made the right choice in joining your business.
The way to do this is to:1. Get The Practical Stuff Right
Make sure you have practical aspects such as a desk, phone and computer ready, with a password. Get their name added to your email system or have a uniform ready for them as appropriate. Will they need business cards? Do they need a key or security pass to access the premises? Having everything ready and organised before they arrive shows you place a high value on the service you provide to your people as well as your customers; something that sets es — and how they address customer needs — far better than your potential buyers. You should know the industry which you serve better than any of your competitors.
- Most companies do not train their salespeople enough to meet these objectives, so you must constantly take the initiative to learn these
How to Market Your Products or Services Using the InternetAny business irrespective of its size gets equal opportunity to advertise its products or services on the Internet. Internet marketing allows businesses to reach out to markets across the globe at a cost that is much lower than that of conventional marketing techniques.• Choose a simple url that is easy to recall: Having a good domain name is one of the key ingredients to promoting your products online. Your domain name should reflect your identity and make it easier for customers to understand the products or services that you sell. The name should also be simple to spell and recall.• Have a web site: Use the web site to market your products to potential customers.• Search Engine Optimize your web site: Web sites can be optimized to rank higher in Search Engines using SEO techniques so that it is found when a potential customer is looking for your product or service• Offline marketing of the web site: Place your website's URL Many sellers like to describe themselves as professionals, but what is it that makes a seller a professional?Professional sellers conduct themselves in such a way that buyers respect and trust them. Professional sellers work with buyers, they don’t sell to them. Many surveys and studies have been conducted asking buyers what traits they value most in sellers. This information is invaluable for those who truly want to be toward the top of the sales profession. The list below shows the traits buyers say they want to see in sellers. For some sellers, these come very naturally, while for others perhaps it’s a constant struggle to exhibit these traits. Nearly all the traits can be summed up in one word — professional. Are you a professional? Traits Buyers Like Honest. Buyers want sellers to be honest with them. Give your prospects credit for being intelligent people who know that no product or service is without faults. Be forthcoming with those faults and at all other times.
- More often than not, buyers will find out the truth — if they already haven’t figured it out.
Knowledgeable. Make it a goal to know your products and services — and how they address customer needs — far better than your potential buyers. You should know the industry which you serve better than any of your competitors.
- Most companies do not train their salespeople enough to meet these objectives, so you must constantly take the initiative to learn these
No More Using Industry Statistics to Sell Business OpportunitiesIn the past many business opportunity sellers would use industry specific statistics on their Web sites, brochures and even in videos, which they would mail to potential buyers. The Federal Trade Commission looked into this and found that many business opportunity sellers overused these figures to sell their wares.In the future this tactic of using industry statistics may become illegal and considered fraudulent due to a proposed rule that the Federal Trade Commission is considering which would govern business opportunities. In the rule business opportunity sellers would have to prove and have records to prove that the statistics they use are actual statistics of people who bought their particular business opportunity.Why is such a rule being considered by the Federal Trade Commission? Well, because there has been fraud in the past uniform of unsubstantiated earnings claims, which has damaged consumers. Below is an excerpt from the rule ave been conducted asking buyers what traits they value most in sellers. This information is invaluable for those who truly want to be toward the top of the sales profession.The list below shows the traits buyers say they want to see in sellers. For some sellers, these come very naturally, while for others perhaps it’s a constant struggle to exhibit these traits. Nearly all the traits can be summed up in one word — professional. Are you a professional? Traits Buyers Like Honest. Buyers want sellers to be honest with them. Give your prospects credit for being intelligent people who know that no product or service is without faults. Be forthcoming with those faults and at all other times.
- More often than not, buyers will find out the truth — if they already haven’t figured it out.
Knowledgeable. Make it a goal to know your products and services — and how they address customer needs — far better than your potential buyers. You should know the industry which you serve better than any of your competitors.
- Most companies do not train their salespeople enough to meet these objectives, so you must constantly take the initiative to learn these
What Has Matching Got To Do With Presenting?The secret to presenting to a potential client is "matching." Prior to presenting, you would have asked plenty of questions and uncovered the problems they want solved. The next step then is to present your solution and to do lots of matching.What do I mean by matching? Matching is where you make the connection between the problems a potential client wants solved and the features/characteristics of your service that solves those problems.Your solution has lots of features/characteristics and some are relevant to the potential client and some are not. You want to sort all your features and characteristics into two piles. Pile one consists of the features/characteristics they care about - as they solve the specific problems they have discussed with you. Pile two consists of the features/characteristics they will not care about - as they don't solve any of the problems they have discussed with you. Note that you can only do this sorting if yo rhaps it’s a constant struggle to exhibit these traits.Nearly all the traits can be summed up in one word — professional. Are you a professional? Traits Buyers Like Honest. Buyers want sellers to be honest with them. Give your prospects credit for being intelligent people who know that no product or service is without faults. Be forthcoming with those faults and at all other times.
- More often than not, buyers will find out the truth — if they already haven’t figured it out.
Knowledgeable. Make it a goal to know your products and services — and how they address customer needs — far better than your potential buyers. You should know the industry which you serve better than any of your competitors.
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