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  • Item Upon - Off-Target Marketing - The Anti-Cold-Call For B2B Salespeople

    How to Leverage Your Most Powerful Marketing Tool
    Second in a series of three articles:What if you could reach thousands of prospects, build fruitful, pro-active relationships with them, and stay top-of-mind with them on a regular basis…and not
    is the general them
    Audio Engineering - A Great Career
    When most people think of engineering they think of building bridges, roads, buildings, and that sort of work. Most people, however, would never think of audio engineering. This is a very real job an
    Wanna sell a car to a man? Try getting through to him via his wife!

    This is the general theme

    At the Speed of Light
    How many times has someone you've called said, "Why don't you send me some information on your company"?Ask yourself, before you send anything: How will this be dealt with once it arrives at
    a man? Try getting through to him via his wife!

    This is the general them

    What Makes a Successful IT Consultant
    So you’ve decided to go out on your own as an IT consultant? Perhaps you want to be your own boss, work when you want, and of course there’s the money. You’ve got the skills and experience to do the jo
    through to him via his wife!

    This is the general them

    Job Interviews and The Secret of Selling Yourself
    A very effective and persuasive tactic when selling something is to promote its benefits as well as its features.Very simply, features are what something has; benefits are what those features do
    is wife!

    This is the general them

    It's NOT the Methodology, Stupid: Even the Best Methodology Can't Save an IT Project
    Methodologies are often presented as the stuff of legends. Sit in any presentation by one of the large implementation companies, and by the fiftieth PowerPoint slide you’ll likely be convinced that th
    is the general theme of Rick Spence's idea for off-target marketing. If you're a salesperson

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