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Item Upon - How To Develop An Effective Three Minute Elevator Pitch
There is a growing public perception that companies are ignoring health and environmental concerns in their quest to maximise profit and in doing so they ignore other equally important issues such as environmental concerns and local communities. You only need to watch the news to see another company being fined for destroying the environment or the rainf
What makes us unique?
How do we bring value to our customers?
An elevator speech might sound like this: "My name is John Brown and I work for Packaging R’us, a global leader in packaging technology. Our twenty European technical sales and service centres specialise in helping many Times Top 1000 companies solve their biggest handling, packaging and shipping headaches. Our product lines include packaging equipment and shipping supp
The main objective of any presentation is to communicate effectively and efficiently the information, the ideas or plans with the audience. Speaking before an audience and making an effective presentation is an art, which has to be learnt with serious effort.While working in an organization or in business, there may be many occasions for public sp
Nobody seems to remember who first coined the term "elevator speech," but I know it's been around a long time and I am often asked to help design speeches for clients.
An elevator speech is a short presentation that you could deliver to someone in an elevator as it travels from top to bottom or vice versa. It must be compelling as well as descriptive. It should contain such punch that the other person would love to buy from you. Of course, you can use this in ways other than travelling in an elevator.
When cold calling, it is a good idea to have your pitch ready. When the buyer meets you in reception, deliver the elevator speech with enthusiasm and he or she is much more likely to agree to allocate time to you. On the phone, you can use this to obtain an appointment. You may want to use it in a sales letter where you introduce your company to the prospect. For those who attend trade shows, have your elevator speech ready for people as they approach your stand.
An elevator speech should meet these criteria:
• Keep it brief, long enough to convince, but short enough to hold the other person's attention.
• Be articulate, use the right tone and speed so that you don't rush the message.
• Make it sincere, the buyer must feel you're a credible source.
• Be enthusiastic, use appropriate excitement when telling your story. Buyers take their leads from salespeople. Enthusiasm is infectious and if you are not enthusiastic about your products/services or your company, change jobs!!!
And it should answer these questions:
Who are we?
What do we do?
To whom do we sell?
What makes us unique?
How do we bring value to our customers?
An elevator speech might sound like this: "My name is John Brown and I work for Packaging R’us, a global leader in packaging technology. Our twenty European technical sales and service centres specialise in helping many Times Top 1000 companies solve their biggest handling, packaging and shipping headaches. Our product lines include packaging equipment and shipping suppl
Don’t believe the scuttle butt. Presented well and to the right audience with the right follow-up systems; seminars are still an extremely effective marketing tool for financial advisors. The problem is that many advisors aren’t paying attention to these details. Are there advisors using seminars effectively? Yes! In fact, some of the very top advisor c
When cold calling, it is a good idea to have your pitch ready. When the buyer meets you in reception, deliver the elevator speech with enthusiasm and he or she is much more likely to agree to allocate time to you. On the phone, you can use this to obtain an appointment. You may want to use it in a sales letter where you introduce your company to the prospect. For those who attend trade shows, have your elevator speech ready for people as they approach your stand.
An elevator speech should meet these criteria:
• Keep it brief, long enough to convince, but short enough to hold the other person's attention.
• Be articulate, use the right tone and speed so that you don't rush the message.
• Make it sincere, the buyer must feel you're a credible source.
• Be enthusiastic, use appropriate excitement when telling your story. Buyers take their leads from salespeople. Enthusiasm is infectious and if you are not enthusiastic about your products/services or your company, change jobs!!!
And it should answer these questions:
Who are we?
What do we do?
To whom do we sell?
What makes us unique?
How do we bring value to our customers?
An elevator speech might sound like this: "My name is John Brown and I work for Packaging R’us, a global leader in packaging technology. Our twenty European technical sales and service centres specialise in helping many Times Top 1000 companies solve their biggest handling, packaging and shipping headaches. Our product lines include packaging equipment and shipping supp
What really amazes me, with all the personal and professional development seminars people attend, from executives in corporate world, business owners and employees alike, very little investment has been made into the way they look ... personal image.Perception is RealityI'm no image consultant, however I have been to a couple of different o
An elevator speech should meet these criteria:
• Keep it brief, long enough to convince, but short enough to hold the other person's attention.
• Be articulate, use the right tone and speed so that you don't rush the message.
• Make it sincere, the buyer must feel you're a credible source.
• Be enthusiastic, use appropriate excitement when telling your story. Buyers take their leads from salespeople. Enthusiasm is infectious and if you are not enthusiastic about your products/services or your company, change jobs!!!
And it should answer these questions:
Who are we?
What do we do?
To whom do we sell?
What makes us unique?
How do we bring value to our customers?
An elevator speech might sound like this: "My name is John Brown and I work for Packaging R’us, a global leader in packaging technology. Our twenty European technical sales and service centres specialise in helping many Times Top 1000 companies solve their biggest handling, packaging and shipping headaches. Our product lines include packaging equipment and shipping supp
Bronchitis is identified as being either chronic or acute. Acute bronchitis usually is limited into ration to anywhere from a few days to a week or two. It's often accompanied by flu like symptoms. Once ill, you can expect to have several days, with limited or no productivity, and even more time not performing at your best. While chronic bronchitis t
• Make it sincere, the buyer must feel you're a credible source.
• Be enthusiastic, use appropriate excitement when telling your story. Buyers take their leads from salespeople. Enthusiasm is infectious and if you are not enthusiastic about your products/services or your company, change jobs!!!
And it should answer these questions:
Who are we?
What do we do?
To whom do we sell?
What makes us unique?
How do we bring value to our customers?
An elevator speech might sound like this: "My name is John Brown and I work for Packaging R’us, a global leader in packaging technology. Our twenty European technical sales and service centres specialise in helping many Times Top 1000 companies solve their biggest handling, packaging and shipping headaches. Our product lines include packaging equipment and shipping supp
In many management situations we find in our consulting and coaching environment we are brought in to solve particular problems. Management and their teams have tried everything they could but like our boiled frog they can’t get out of the soup. A consultant is brought in, wearing his bright red cape and carrying a magic wand. After several months’ inten
What makes us unique?
How do we bring value to our customers?
An elevator speech might sound like this: "My name is John Brown and I work for Packaging R’us, a global leader in packaging technology. Our twenty European technical sales and service centres specialise in helping many Times Top 1000 companies solve their biggest handling, packaging and shipping headaches. Our product lines include packaging equipment and shipping supplies. Our customised solutions increase production uptime and through-put. Our customers tell us that we stand out because of our troubleshooting expertise, problem-solving creativity, and quality solutions. Last year, we won the Packaging Association Customer Satisfaction Award."
Summary:
Do remember that knowing what you want to say and rehearsing it will make this sound natural. This may be the first time the buyer has heard it, but you don't want it to be the first time you deliver it.
Copyright © 2006 Jonathan Farrington. All rights reserved
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