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  • Item Upon - Good Negotiation Skills Don't Make Up For Poor Selling Skills

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    Effective negotiating is not a substitute for selling skills. Many salespeople believe that they need to be better negotiators, when what they really need is improved selling skills.

    Let’s define selling from my perspective. 1. Selling is identifying good prospects (which means that have a need and desire for a solution that your product or service will give them.) 2. Positioning your product or service in the mind of the prospect as the best solution for their available resources. 3. Presenting the aspects (features and benefits) of your product or service to the prospect in a way that they see how these solutions will be achieved. 4. Answering any unspoken questions (sales objections) during this process and asking for the business. (That’s called closing, folks.) I just summarized my two-day

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    oved selling skills.

    Let’s define selling from my perspective. 1. Selling is identifying good prospects (which means that have a need and desire for a solution that your product or service will give them.) 2. Positioning your product or service in the mind of the prospect as the best solution for their available resources. 3. Presenting the aspects (features and benefits) of your product or service to the prospect in a way that they see how these solutions will be achieved. 4. Answering any unspoken questions (sales objections) during this process and asking for the business. (That’s called closing, folks.) I just summarized my two-da

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    ion that your product or service will give them.) 2. Positioning your product or service in the mind of the prospect as the best solution for their available resources. 3. Presenting the aspects (features and benefits) of your product or service to the prospect in a way that they see how these solutions will be achieved. 4. Answering any unspoken questions (sales objections) during this process and asking for the business. (That’s called closing, folks.) I just summarized my two-da
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    rces. 3. Presenting the aspects (features and benefits) of your product or service to the prospect in a way that they see how these solutions will be achieved. 4. Answering any unspoken questions (sales objections) during this process and asking for the business. (That’s called closing, folks.) I just summarized my two-da
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    Answering any unspoken questions (sales objections) during this process and asking for the business. (That’s called closing, folks.) I just summarized my two-day sales seminar.

    Let’s define negotiating. Negotiating begins where selling leaves off. It is finding those areas of difference or compromise in: a. features (what they can live without) b. delivery terms (what they need and what you can give them.) c. financial terms (again, what they need and what you can allow.) Negotiating is finding a way to reach a meeting point where you and your prospect can agree with each other’s circumstances and still have a win/win relationship. I don’t know if the negotiating experts would agree with me, but since this is my Tip, you can decide for yourself whether my argument makes sense.

    The close

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