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    You have the story of a lifetime. Editors are going to drop their jaws in amazement. You just can’t wait to get the press release on their desk. You fire up the fax machine, hit the go button and then rush over to your phone to wait for the calls. And nothing happens. You check your confirmation sheet, 500 faxes sent out successfully, but still nothing happens. Chances are you’ve made one of the 3 fatal mistakes people often make when sending out a press release.

    The first mistake many people make in writing a press release is they allow their own biases to taint their story. Who cares what you think? It may be important to you, but what really matters is what the editor and the audience he sells to believes.

    Andrew Carnegie explains that he loves peanut butter and j

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    the fax machine, hit the go button and then rush over to your phone to wait for the calls. And nothing happens. You check your confirmation sheet, 500 faxes sent out successfully, but still nothing happens. Chances are you’ve made one of the 3 fatal mistakes people often make when sending out a press release.

    The first mistake many people make in writing a press release is they allow their own biases to taint their story. Who cares what you think? It may be important to you, but what really matters is what the editor and the audience he sells to believes.

    Andrew Carnegie explains that he loves peanut butter and

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    ent out successfully, but still nothing happens. Chances are you’ve made one of the 3 fatal mistakes people often make when sending out a press release.

    The first mistake many people make in writing a press release is they allow their own biases to taint their story. Who cares what you think? It may be important to you, but what really matters is what the editor and the audience he sells to believes.

    Andrew Carnegie explains that he loves peanut butter and

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    The first mistake many people make in writing a press release is they allow their own biases to taint their story. Who cares what you think? It may be important to you, but what really matters is what the editor and the audience he sells to believes.

    Andrew Carnegie explains that he loves peanut butter and

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    tant to you, but what really matters is what the editor and the audience he sells to believes.

    Andrew Carnegie explains that he loves peanut butter and jelly sandwiches, but he discovered a long time ago that when he goes fishing the fish much prefer worms, not peanut and butter. As you write the headline to your press release, be sure it pulls at the needs, wants or interests of your intended audience. Every press release needs to be either fascinating, shocking or relevant.

    Some stories may seem hard to frame for the general public, but it’s usually just a matter of looking for the proper spin to frame it in. The fact that the city mall installed an Automatic External Defibrillator (AED) may sound incredibly important to you, but most of the general public will o

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