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    Where Else in Your Business Do You Accept a 60% Failure Rate?
    I recently surveyed CEOs and Business Leaders of large companies and small, profit and not-for-profit, and I asked just them just one question: 'What is the single biggest factor that you believe will inhibit your sustained profitable growth into the
    other experts and have it transcribed and edited into a book.

  • You can get together with other experts in your field and each contribute a chapter or two for a book.

  • You can interview
    Getting Past Major Learning Barriers
    Tom stepped into the meeting room, but from his perspective it might as well have been a jail cell. He was a prisoner in his own work day. Why? The PowerPoint slide projected on the screen said it all. “Welcome to our Refresher Training.” Refresh
    There’s little doubt that successful people want to surround themselves with other successful people. And a book shows them that you are successful. It gives you prestige. You are now an author. It’s far easier to dismiss your self-claims in a salesletter than it is from a book. The fact that anyone can have a book printed is irrelevant (at least for now).

    If you don’t have the time or patience to write a book, you have several options:

  • You can dictate the book and have it transcribed (elance.com and guru.com are good places to get a transcript done for you, but there are many other places online and offline to have them done as well).

  • You can have someone ghostwrite the book for you. Be sure to check out their previous work, though!

  • You can hold a teleseminar by yourself or with other experts and have it transcribed and edited into a book.

  • You can get together with other experts in your field and each contribute a chapter or two for a book.

  • You can interview
    An Open Letter To Weis Markets
    I have discovered that there are many little things that make moving to a new home a rich experience. Simple changes such as finding a new place to get your groceries can be an amazing journey of discovery. This was the case for me when we moved just
    ier to dismiss your self-claims in a salesletter than it is from a book. The fact that anyone can have a book printed is irrelevant (at least for now).

    If you don’t have the time or patience to write a book, you have several options:

  • You can dictate the book and have it transcribed (elance.com and guru.com are good places to get a transcript done for you, but there are many other places online and offline to have them done as well).

  • You can have someone ghostwrite the book for you. Be sure to check out their previous work, though!

  • You can hold a teleseminar by yourself or with other experts and have it transcribed and edited into a book.

  • You can get together with other experts in your field and each contribute a chapter or two for a book.

  • You can interview
    Increase New Customer Traffic to Your Business
    One person tells another, who tells another, who tells another and so on. You get the idea. Let’s see how to make that an actuality.You have a great company and you provide the highest level of customer service. But as the old clich? says: "A
    book, you have several options:

  • You can dictate the book and have it transcribed (elance.com and guru.com are good places to get a transcript done for you, but there are many other places online and offline to have them done as well).

  • You can have someone ghostwrite the book for you. Be sure to check out their previous work, though!

  • You can hold a teleseminar by yourself or with other experts and have it transcribed and edited into a book.

  • You can get together with other experts in your field and each contribute a chapter or two for a book.

  • You can interview
    Does Your Organization Have a Learning Disability - Disability # 5 - Slow Change Kills
    Disability 5 – Change? Really? Where?By now most of us have heard the parable of the boiled frog. He’s the poor fella that gets cooked. OK so they say that if you dunk a frog in a pot of water he’ll jump out quicker than he or I can say “ribbi
    d offline to have them done as well).

  • You can have someone ghostwrite the book for you. Be sure to check out their previous work, though!

  • You can hold a teleseminar by yourself or with other experts and have it transcribed and edited into a book.

  • You can get together with other experts in your field and each contribute a chapter or two for a book.

  • You can interview
    The Enlightened Leader
    Are you a beacon of light or a blowtorch?I want you to imagine that I go to your office when you are not there. While I’m at your office, I decide to survey the team that reports to you.The subject of the survey? Well, it’s a survey about you a
    other experts and have it transcribed and edited into a book.

  • You can get together with other experts in your field and each contribute a chapter or two for a book.

  • You can interview other experts and compile it into a book.

  • You can take books that are in the public domain, update it for today, and release it as a book (you may want to consider legal resources to make sure your choice is actually in the public domain…it’s not always straightforward).
  • As you can see, it’s fairly easy to have a book done in very little time and at very little cost. Just be sure the subject and material is relevant and fills a need. Ideally a book can also be used as a selling device for a back-end item or as a lead generation device.

    Blogs, Podcasts, etc. – Yes, this is supposed to be about offline marketing methods, but in today’s information age, I would be amiss if I didn’t mention them.

    Check out:

  • http://www.blogger.com
  • http://www.typepad.com
  • http://www.movea

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