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    What Ad Agency Media Buyers Won't Tell You
    Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.Digital content is diverse. Like print advertising and direct mail, the content of the Internet is largely based on the written word. As with printed media, much o
    ments of US companies. Fil-Ams will receive a “finder’s fee” out of any outsourcing contract signed out of the referral. This strategy is a good step for replicating potential long-term business continuity for those who are convinced about the prospects of services exporting.

    The second incentive is they can enter into “joint venture” agreement or invest with Local Filipino businessmen who have decided to enter into the “back office” services. By entering into a Joint Venture Agreement, co-investing with local businessmen are assured of potential long-term market coming their way, as Fil-Ams will act as their guarantor in sustaining the viability of the Joint Venture. Besides it encourages synergy for overseas Filipinos helping their local kababayans in doing business in the country.

    The event last year was just a firs

    Maximize Your Home Business Profits With Press Release Distribution
    If you are new to the world of home based businesses, or have just started selling a product that you would like to tell everyone about, the best way to do so would be to use press release distribution. One of the simplest and most effective ways of letting people know about your home business is through press release distribution. In order to maximize sales, home business owners need to drive customers to their home based business, which are interested in their products, and want to buy.To find targeted traffic, a home business owner should know they will need to use various forms of media available to let the public know about the merchandise being sold during this home based opport
    The Philippines today has reached global recognition in the “back office” service provisioning such as “Business Process Outsourcing” (BPO) of IT enabled services.

    Third party expatriates who have first hand knowledge and experience of doing business in the Philippines as compared with other outsourcing destinations attest to this. Expats observe that doing business in the Philippines is very positive and encouraging. This acknowledgment needs to be brought forward to the attention and awareness of our Global Filipinos abroad.

    Last December 13th-15th 2006, the Philippines USA Business Club (PUBC) of the Philippine Chamber of Commerce and Industry (PCCI) participated in the 100th Centennial Celebration of Filipinos in Hawaii. It was a great opportunity to share the good news to Filipino Americans in the US attending the summit about the positive news US CEOs have been experiencing in doing BPO services in the country.

    As Chairman of the Committee on ICT of the Philippines USA Business Club (PUBC) – I would like to bring the news to the summit and share with them the favorable responses of US companies so that they will know how good we Filipinos are “world class” and globally acknowledged. All praises!

    The PCCI ICT Domestic Strategy – is to report to the local businessmen about the prospects of entering into the “services exporting” business, as an alternative to the waning traditional exports business, which are now moving to China. This allows them to invest in a lucrative and promising industry, which is providing “back office” support services to US companies willing to outsource their services to the Philippines.

    But the common issue that crops amongst local businessmen is their inability to penetrate the US market where 50 percent of the global outsourced services comes from.

    Yes, marketing is a key ingredient to the success of our BPO to our local businessmen. Filipinos are perceived weak in marketing. We need to strengthen our promotions and marketing to the US market. Tapping the rich networking potentials of our Filipino Americans who are by now in the middle management or decision level of most US companies can also facilitate in the marketing efforts.

    Hence, the PCCI ICT -International Strategy -- to communicate, convey and express the positive news to all Filipino Americans living in the US about the prospects of the Philippines being the number 1 outsourcing destination in the world. India is “king” in outsourcing today because of the successful networking and marketing that they did in the US. We Filipinos can unite and increase our business activities, eventually making us the number 1 outsourcing destination in no time.

    Our friends from India are threatened by this potential phenomenon.

    Gatherings such as the December Fil-Am summit allowed me to inform our kababayans about the ICT opportunities that await them. Filipino Americans who have long stayed abroad have now disposable incomes, which they can invest wisely into “services exporting” initiatives which has tremendous rippling effect to our country and people if maximized to its fullest.

    Two incentives await Filipino Americans who decide to go into ICT opportunities in the country.

    The first is by just providing “market lead” referrals, of potential back office requirements of US companies. Fil-Ams will receive a “finder’s fee” out of any outsourcing contract signed out of the referral. This strategy is a good step for replicating potential long-term business continuity for those who are convinced about the prospects of services exporting.

    The second incentive is they can enter into “joint venture” agreement or invest with Local Filipino businessmen who have decided to enter into the “back office” services. By entering into a Joint Venture Agreement, co-investing with local businessmen are assured of potential long-term market coming their way, as Fil-Ams will act as their guarantor in sustaining the viability of the Joint Venture. Besides it encourages synergy for overseas Filipinos helping their local kababayans in doing business in the country.

    The event last year was just a first

    Strategy and Tips for a Successful Logo Design
    Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid visual impact and leave a permanent impression on their customer’s mind.While designing your logo and providing the necessary details to your designer you need to always keep in mind what you want your customers to feel about your company when the see your logo. A logo design can actually be a compressed story for your business and tell your customers about the na
    summit about the positive news US CEOs have been experiencing in doing BPO services in the country.

    As Chairman of the Committee on ICT of the Philippines USA Business Club (PUBC) – I would like to bring the news to the summit and share with them the favorable responses of US companies so that they will know how good we Filipinos are “world class” and globally acknowledged. All praises!

    The PCCI ICT Domestic Strategy – is to report to the local businessmen about the prospects of entering into the “services exporting” business, as an alternative to the waning traditional exports business, which are now moving to China. This allows them to invest in a lucrative and promising industry, which is providing “back office” support services to US companies willing to outsource their services to the Philippines.

    But the common issue that crops amongst local businessmen is their inability to penetrate the US market where 50 percent of the global outsourced services comes from.

    Yes, marketing is a key ingredient to the success of our BPO to our local businessmen. Filipinos are perceived weak in marketing. We need to strengthen our promotions and marketing to the US market. Tapping the rich networking potentials of our Filipino Americans who are by now in the middle management or decision level of most US companies can also facilitate in the marketing efforts.

    Hence, the PCCI ICT -International Strategy -- to communicate, convey and express the positive news to all Filipino Americans living in the US about the prospects of the Philippines being the number 1 outsourcing destination in the world. India is “king” in outsourcing today because of the successful networking and marketing that they did in the US. We Filipinos can unite and increase our business activities, eventually making us the number 1 outsourcing destination in no time.

    Our friends from India are threatened by this potential phenomenon.

    Gatherings such as the December Fil-Am summit allowed me to inform our kababayans about the ICT opportunities that await them. Filipino Americans who have long stayed abroad have now disposable incomes, which they can invest wisely into “services exporting” initiatives which has tremendous rippling effect to our country and people if maximized to its fullest.

    Two incentives await Filipino Americans who decide to go into ICT opportunities in the country.

    The first is by just providing “market lead” referrals, of potential back office requirements of US companies. Fil-Ams will receive a “finder’s fee” out of any outsourcing contract signed out of the referral. This strategy is a good step for replicating potential long-term business continuity for those who are convinced about the prospects of services exporting.

    The second incentive is they can enter into “joint venture” agreement or invest with Local Filipino businessmen who have decided to enter into the “back office” services. By entering into a Joint Venture Agreement, co-investing with local businessmen are assured of potential long-term market coming their way, as Fil-Ams will act as their guarantor in sustaining the viability of the Joint Venture. Besides it encourages synergy for overseas Filipinos helping their local kababayans in doing business in the country.

    The event last year was just a firs

    What You Should Know When Looking for Personal Protection
    As a former personal protection operative and present business/career coach, I have had the opportunity to be on both sides of the fence, so to speak, in regards to being hired as- and hiring personal protection.Any executive or other businessmen looking for a protection should take certain things into consideration, unknown to most people.A. If a bodyguard is needed in a certain area, so is local knowledge. Do not fall into the trap of solely hiring someone from your own backyard, if you are going to a foreign country. Hire a local security specialist to assist your own security on site. Language, geography and culture can be vital.B. Having a single certificate from a
    common issue that crops amongst local businessmen is their inability to penetrate the US market where 50 percent of the global outsourced services comes from.

    Yes, marketing is a key ingredient to the success of our BPO to our local businessmen. Filipinos are perceived weak in marketing. We need to strengthen our promotions and marketing to the US market. Tapping the rich networking potentials of our Filipino Americans who are by now in the middle management or decision level of most US companies can also facilitate in the marketing efforts.

    Hence, the PCCI ICT -International Strategy -- to communicate, convey and express the positive news to all Filipino Americans living in the US about the prospects of the Philippines being the number 1 outsourcing destination in the world. India is “king” in outsourcing today because of the successful networking and marketing that they did in the US. We Filipinos can unite and increase our business activities, eventually making us the number 1 outsourcing destination in no time.

    Our friends from India are threatened by this potential phenomenon.

    Gatherings such as the December Fil-Am summit allowed me to inform our kababayans about the ICT opportunities that await them. Filipino Americans who have long stayed abroad have now disposable incomes, which they can invest wisely into “services exporting” initiatives which has tremendous rippling effect to our country and people if maximized to its fullest.

    Two incentives await Filipino Americans who decide to go into ICT opportunities in the country.

    The first is by just providing “market lead” referrals, of potential back office requirements of US companies. Fil-Ams will receive a “finder’s fee” out of any outsourcing contract signed out of the referral. This strategy is a good step for replicating potential long-term business continuity for those who are convinced about the prospects of services exporting.

    The second incentive is they can enter into “joint venture” agreement or invest with Local Filipino businessmen who have decided to enter into the “back office” services. By entering into a Joint Venture Agreement, co-investing with local businessmen are assured of potential long-term market coming their way, as Fil-Ams will act as their guarantor in sustaining the viability of the Joint Venture. Besides it encourages synergy for overseas Filipinos helping their local kababayans in doing business in the country.

    The event last year was just a firs

    How To Use Corporate Gifts
    Even if you can define what corporate gifts are – you may have even more trouble answering the following question: how to use corporate gifts to your company's best advantage.Corporate gifts are broadly recognized as anything given out by a company for free, with or without the company's name and logo attached to it. Sometimes, the smaller value items of this type are known as promotional items, but the two terms can be used interchangeably. Most people think of corporate gifts as being in the domain of large companies – places like Microsoft or other corporations with many employees as well as many customers. In fact, corporate gifts can work to help out any company.Most small
    use of the successful networking and marketing that they did in the US. We Filipinos can unite and increase our business activities, eventually making us the number 1 outsourcing destination in no time.

    Our friends from India are threatened by this potential phenomenon.

    Gatherings such as the December Fil-Am summit allowed me to inform our kababayans about the ICT opportunities that await them. Filipino Americans who have long stayed abroad have now disposable incomes, which they can invest wisely into “services exporting” initiatives which has tremendous rippling effect to our country and people if maximized to its fullest.

    Two incentives await Filipino Americans who decide to go into ICT opportunities in the country.

    The first is by just providing “market lead” referrals, of potential back office requirements of US companies. Fil-Ams will receive a “finder’s fee” out of any outsourcing contract signed out of the referral. This strategy is a good step for replicating potential long-term business continuity for those who are convinced about the prospects of services exporting.

    The second incentive is they can enter into “joint venture” agreement or invest with Local Filipino businessmen who have decided to enter into the “back office” services. By entering into a Joint Venture Agreement, co-investing with local businessmen are assured of potential long-term market coming their way, as Fil-Ams will act as their guarantor in sustaining the viability of the Joint Venture. Besides it encourages synergy for overseas Filipinos helping their local kababayans in doing business in the country.

    The event last year was just a firs

    Renowned Elite Brand (Singapore Airline)-A Branding Case Study
    5 CRITICAL REASONS THE SINGAPORE GIRL MUST STAYAbout 2 weeks ago Singapore Airlines (SIA) announced that they were opening their account for ad agencies to tender. This is after they had been with Batey Ads for 35 years. And the inevitable question predictably came up: Will the Singapore Girl, the icon of SIA, stay or will she go?I found even the slightest idea of dumping the Singapore Girl is… erm… Dumb! Below is my raw, politically incorrect opinion on the issue. If you are easily offended, skip this. Read at your own risk..1. The Singapore Girl has become synonymous with SIA. It is one of the airline industry’s most prominent figures. In fact, it is also one of
    ments of US companies. Fil-Ams will receive a “finder’s fee” out of any outsourcing contract signed out of the referral. This strategy is a good step for replicating potential long-term business continuity for those who are convinced about the prospects of services exporting.

    The second incentive is they can enter into “joint venture” agreement or invest with Local Filipino businessmen who have decided to enter into the “back office” services. By entering into a Joint Venture Agreement, co-investing with local businessmen are assured of potential long-term market coming their way, as Fil-Ams will act as their guarantor in sustaining the viability of the Joint Venture. Besides it encourages synergy for overseas Filipinos helping their local kababayans in doing business in the country.

    The event last year was just a first step towards networking with our Filipino Americans in the US.

    We hope to do a 10 major city caravan in the US by 2007 and the years to come. What we need to do more is to perk up the awareness level, do extensive dissemination information promotions campaign to all the forty three (43) Filipino American Chambers of Commerce in the US.

    As of this writing, the PCCI/PUBC initiatives have successfully conducted business opportunities with the Philippine American Chamber of Commerce of Hawaii (PACCH), The Philippine American Chamber of Commerce of Oregon (PACCO), which just had a successful trade mission to the Philippines last Feb 17-22 2007.

    Discussions are ongoing with the Philippine American Chamber of Commerce of Chicago (PACCO), Dallas, Texas, Orange County California, Denver Colorado, Orlando Florida and Las Vegas Nevada. The PCCI through PUBC hopes to continue its networking business discussions with other Filipino American Chambers of Commerce within the US.

    At the end of the day, Filipino Americans are now actively involved in trade and business activities towards helping the mother land, local Filipinos transformed to think as entrepreneurs “more jobs are created”, Filipinos having strong purchasing power, encouraging them to stay more in-country thus addressing the alarming brain drain syndrome. It’s a win-win strategy for all of us.

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