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Item Upon - Postcard Direct Mail Marketing Works (It's Cheap, Quick, Affordable and More)
A study recently published by Wharton, University of Pennsylvania and Verde Group discusses the findings of a survey of 1000 randomly selected consumers. The objective of the survey was to discover what problems shopp
NOVEL
Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Po
In his essay, "Quality", written in 1911, the great writer, John Galsworthy, recounts the tale of two brothers. Shoemakers with their own shop somewhere near the end of the 19th century, they exemplify the issue of q
QUICK
Postcards are quick to produce. You have only two sides to write on, two sides to design. And part of one side is taken up with the address and postal indicia. They are also quick to print and mail.
AFFORDABLE
Direct mail postcards are the cheapest of all the direct mail formats next to unaddressed flyers (unaddressed flyers require no stamp). They are cheaper to write and design, and cheaper to print.
NOVEL
Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Po
Today, every large city has at least one major daily newspaper, and many have several papers, including specialized business news, senior citizen news, shoppers guides, advertising sheets, and so on. Some of these pap
QUICK
Postcards are quick to produce. You have only two sides to write on, two sides to design. And part of one side is taken up with the address and postal indicia. They are also quick to print and mail.
AFFORDABLE
Direct mail postcards are the cheapest of all the direct mail formats next to unaddressed flyers (unaddressed flyers require no stamp). They are cheaper to write and design, and cheaper to print.
NOVEL
Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Po
An interview is about you. Your skills, your impression of the company, your likes and dislikes, your previous experience, what you're looking for.....you, you, you, you, you.But let's be honest. Who cares abou
AFFORDABLE
Direct mail postcards are the cheapest of all the direct mail formats next to unaddressed flyers (unaddressed flyers require no stamp). They are cheaper to write and design, and cheaper to print.
NOVEL
Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Po
When you hear the word 'Barter' do you instinctively think of two farmers trading a horse for a cow, or the likes of latter-day trappers carrying furs to a trading post to exchange them for food and provisions, or lik
NOVEL
Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Po
Last Summer the Federal Trade Commission put forth a report for the Franchise Industry; 432 pages of study. This report asks Franchise Industry participants to comment on only certain aspects of franchising which were
NOVEL
Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Postcards are more rare, and, for that reason, they are a wise choice if you want to stand out in your prospect’s mailbox.
IMMEDIATE
The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.
CONCISE
Postcards do not give much space for you to sell, so they force you to make your strongest selling promise right away, make your offer, and then ask for the order. That means they do not waste your prospect’s time, but deliver your sales message without delay. They are so quick to read that some prospects read both sides of the p
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