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Item Upon - Key Marketing Strategy - You Need To Stay Visible!
Researcher, Nancy Adler conducted a monumental study in the mid 1980’s to address myths about women and international business. Her study investigated if commonly held myths about women in international business were true including: women are not interested in International business, women were not willing to travel overseas for a variety of reasons namely family responsibilitie
Then about two and half weeks later, I received an email from a career, business and life coach in Ohio (I'm in Kansas City). She had picked up one of my articles and created a link for it on her web site. She also asked me to take a look at her submitted articles and consider reciprocating.
So that's what I did. Bingo, instant article that I believe provides subscribers to my own eZine som
It is a common business axiom – change or die. As a small or mid-sized business owner or a manager, there will be times you will need to make changes in your organization but may not be sure how to go about it.Change is hard to implement and even harder to sustain. Think about all of the people who have trouble sticking to a diet or quitting smoking or keeping up with an e
It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it. And, it's pretty hard to keep the ball rolling if someone hears about you once and then you disappear after that.
Lots of people are "out there" getting that all important first visibility through networking, doing presentations, handing out business cards, and even getting a visit to the web site. But too often, there's no way to maintain the contact.
Call It A Need To Be Loved.
You see, for my business, I don't want my clients and prospects to forget me. When they have a marketing issue to be addressed, I hope they think of me first. When someone in their network of contacts has a marketing challenge, I hope they think of me first again.
The best way I've found to maintain this kind of visibility is with a "stay in-touch" strategy. A stay in-touch strategy is designed to keep you top of mind with clients and potential prospects. Keep in touch with your clients and prospects over time, and you'll build more mutually beneficial relationships.
And, the key to making this work - ignored by virtually all small businesses - is to focus on providing information of value. Simply calling every four to six weeks just to "check in" and "see how things are going" won't get it done. Yes, you'll stay visible, but you might just be a visible pest.
It's Easier Than You Think.
The good news is that this strategy can be a whole lot easier than you think. Let me tell you why I believe this to be so.
In the fall of 2004, I was given the opportunity to submit some articles to an incredible resource called eZine Articles.com. I went ahead and submitted nine things I had already written that I thought would make good content for the web site's purpose. But to be honest, I sort of submitted them and forgot about it.
Then about two and half weeks later, I received an email from a career, business and life coach in Ohio (I'm in Kansas City). She had picked up one of my articles and created a link for it on her web site. She also asked me to take a look at her submitted articles and consider reciprocating.
So that's what I did. Bingo, instant article that I believe provides subscribers to my own eZine some
The most valuable asset your possess is your ability to earn a living. You have invested time, money and a significant amount of effort into your career. You have settled into a job that is, at best, comfortable. You often wonder what else you could do. You wonder how much more you could make. You wonder how much earning potential you have. You would love to have a career w
Call It A Need To Be Loved.
You see, for my business, I don't want my clients and prospects to forget me. When they have a marketing issue to be addressed, I hope they think of me first. When someone in their network of contacts has a marketing challenge, I hope they think of me first again.
The best way I've found to maintain this kind of visibility is with a "stay in-touch" strategy. A stay in-touch strategy is designed to keep you top of mind with clients and potential prospects. Keep in touch with your clients and prospects over time, and you'll build more mutually beneficial relationships.
And, the key to making this work - ignored by virtually all small businesses - is to focus on providing information of value. Simply calling every four to six weeks just to "check in" and "see how things are going" won't get it done. Yes, you'll stay visible, but you might just be a visible pest.
It's Easier Than You Think.
The good news is that this strategy can be a whole lot easier than you think. Let me tell you why I believe this to be so.
In the fall of 2004, I was given the opportunity to submit some articles to an incredible resource called eZine Articles.com. I went ahead and submitted nine things I had already written that I thought would make good content for the web site's purpose. But to be honest, I sort of submitted them and forgot about it.
Then about two and half weeks later, I received an email from a career, business and life coach in Ohio (I'm in Kansas City). She had picked up one of my articles and created a link for it on her web site. She also asked me to take a look at her submitted articles and consider reciprocating.
So that's what I did. Bingo, instant article that I believe provides subscribers to my own eZine som
Since starting my Virtual Assistance practice, and after 24 years in corporate America, I keep coming back to the question: Why doesn’t Virtual Assistance also work for larger corporations? I don’t have an answer to that question, but I have come up with several reasons for large companies to take a serious look at how Virtual Assistance can help them.
And, the key to making this work - ignored by virtually all small businesses - is to focus on providing information of value. Simply calling every four to six weeks just to "check in" and "see how things are going" won't get it done. Yes, you'll stay visible, but you might just be a visible pest.
It's Easier Than You Think.
The good news is that this strategy can be a whole lot easier than you think. Let me tell you why I believe this to be so.
In the fall of 2004, I was given the opportunity to submit some articles to an incredible resource called eZine Articles.com. I went ahead and submitted nine things I had already written that I thought would make good content for the web site's purpose. But to be honest, I sort of submitted them and forgot about it.
Then about two and half weeks later, I received an email from a career, business and life coach in Ohio (I'm in Kansas City). She had picked up one of my articles and created a link for it on her web site. She also asked me to take a look at her submitted articles and consider reciprocating.
So that's what I did. Bingo, instant article that I believe provides subscribers to my own eZine som
In a trade show, a visitor only slows down or stops at the booths that are eye-catching. A trade show exhibitor has only a few seconds to attract the visitor’s attention. To have a successful exhibit you have to be able to not only attract the viewer’s attention but hold his interest.Many exhibitors make the mistake of emphasizing their name and logo more than the message
It's Easier Than You Think.
The good news is that this strategy can be a whole lot easier than you think. Let me tell you why I believe this to be so.
In the fall of 2004, I was given the opportunity to submit some articles to an incredible resource called eZine Articles.com. I went ahead and submitted nine things I had already written that I thought would make good content for the web site's purpose. But to be honest, I sort of submitted them and forgot about it.
Then about two and half weeks later, I received an email from a career, business and life coach in Ohio (I'm in Kansas City). She had picked up one of my articles and created a link for it on her web site. She also asked me to take a look at her submitted articles and consider reciprocating.
So that's what I did. Bingo, instant article that I believe provides subscribers to my own eZine som
The best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.One great marketing tip is to use an auto responder. Autoresponders automatically send out emails to people o
Then about two and half weeks later, I received an email from a career, business and life coach in Ohio (I'm in Kansas City). She had picked up one of my articles and created a link for it on her web site. She also asked me to take a look at her submitted articles and consider reciprocating.
So that's what I did. Bingo, instant article that I believe provides subscribers to my own eZine some valuable information to put to use in their businesses.
What's My Point?
If you've been thinking about starting a newsletter, or an eZine, or would like to have valuable articles to share with clients and prospects in order to stay visible - you can get started today!
You don't necessarily have to be the creator of all that valuable information to stay top of mind with your clients, prospects, referral sources, and alliance partners. You can start to generate that continued visibility you desire by becoming "the provider of information."
(c) - Kevin Dervin, KPD Marketing
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