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Item Upon - The 21st Century Insurance Marketing System
Life is not always how we want it to be. There are many ups and downs. Sometimes we pursue career options, which are different from those, which we had imagined, or those that our parents would like us to be.In nearly 90% of the cases, most people take up a profession by accident. That's probably the first job that they landed up with.
If you tried this today, chances are, you would get a meager response at be
Putting together a cell phone fundraiser for your group is quick and easy. Here are some tips on how to start your program and most importantly, how to collect large amounts of cell phones.Cell Phone Recycling First, when doing a phone fund raiser you need to know that some used cell phones are worth a lot more than others. Obviou
A common mistake insurance agents make is using a shotgun approach when it comes to marketing. Meaning, everyone is a prospect. Effective marketing matches the right message to the right market. Or as Dan Kennedy, author of NO BS Direct Marketing, puts it, “Message to market match”.
These days, people are bombarded with thousands of advertising messages through television, radio, the Internet, direct mail, and many other advertising alternatives. As a result, response rates (on what were once effective marketing systems) have dropped significantly.
An insurance marketing system that targets a large demographic will get a much smaller response rate compared to an insurance marketing system that targets a specific niche. Let me give you an example…
Not too long ago, one could compile a list of people ages 55 to 75, with half a million in net worth or more, and income of 75,000 and above, send a direct-mail piece, and get a significant number of leads.
If you tried this today, chances are, you would get a meager response at bes
As a business coach, I work with my entrepreneur clients to identify and remediate their blindspots. If you don't do this, your blindspots will hold you back. You will never achieve your full potential. You will not experience the success you are capable of experiencing.Knowing your blindspots is critical. Knowing what to do to address
These days, people are bombarded with thousands of advertising messages through television, radio, the Internet, direct mail, and many other advertising alternatives. As a result, response rates (on what were once effective marketing systems) have dropped significantly.
An insurance marketing system that targets a large demographic will get a much smaller response rate compared to an insurance marketing system that targets a specific niche. Let me give you an example…
Not too long ago, one could compile a list of people ages 55 to 75, with half a million in net worth or more, and income of 75,000 and above, send a direct-mail piece, and get a significant number of leads.
If you tried this today, chances are, you would get a meager response at be
Do leaders have to be loyal, respected or loved by their employee? That not only depends on the perception of the employees but it also includes the perception of the leader. We can say that both are important but the last call would be from the belief system of the participants, as to what is important for their satisfaction.In the
An insurance marketing system that targets a large demographic will get a much smaller response rate compared to an insurance marketing system that targets a specific niche. Let me give you an example…
Not too long ago, one could compile a list of people ages 55 to 75, with half a million in net worth or more, and income of 75,000 and above, send a direct-mail piece, and get a significant number of leads.
If you tried this today, chances are, you would get a meager response at be
Large or small, companies can have a difficult time keeping employees engaged. “Engaged” is a term used to describe employees who are still motivated about their work and excited about the possibilities of your company and your products or services.When an employee’s work for you becomes routine for them, he will often start thinking o
An insurance marketing system that targets a large demographic will get a much smaller response rate compared to an insurance marketing system that targets a specific niche. Let me give you an example…
Not too long ago, one could compile a list of people ages 55 to 75, with half a million in net worth or more, and income of 75,000 and above, send a direct-mail piece, and get a significant number of leads.
If you tried this today, chances are, you would get a meager response at be
There is a story that, years ago a person high up in the U.S. Patent Office resigned. The reason stated was that “everything worth inventing had been invented.” That certainly was not the case as evidenced by my recent experience.I was invited to visit the Chicago “Casting Call” for “Everyday Edisions, ™” a TV show that airs on PBS s
If you tried this today, chances are, you would get a meager response at best. Even seasoned, well-paid copywriters are having trouble squeezing out a decent response rate.
Sure, you might be thinking, anyone in the above age group with that kind of income and net worth needs insurance and financial planning. That's true. But these people are being doused with insurance and financial services product offerings every day. Plus, nothing separates these companies from each other. However, if you target a message to a specific niche, for example, ‘pilots’ or ‘dry cleaners’, your chances of getting a good return on your marketing dollars can increase significantly.
Let me give you a marketing message example:
Here is an untargeted, average financial services marketing slogan… “How to Plan for Your Retirement”
Here is a targeted marketing message… “Attention Cessna Skyhawk Owners: FREE Seminar Reveals How To Live Debt-Free So You Can Pay Off Your Cessna Loan and Retire Earlier!
This targeted marketing message needs work because I don't
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