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Item Upon - Tell Me A Story About Me
The Small Business Administration predicts nearly 95% of all businesses will close or fail within five years of their opening.In my opinion, this statistic needlessly scares buddi
Do you know why people buy your product? I often do customer interview projects for clients to hel
First Impressions - You get one chanceThe old saying goes, "You only get one chance to make a first impression". This is true in almost every situation and modeling is no exceptio
Chest-thumping puffery does not sell. Tell me about how you can make me more money, save me some time, provide me work/life balance and I’m listening and more likely to ring the register. Otherwise, save your time and money because I just tuned out.
Do you know why people buy your product? I often do customer interview projects for clients to help
Let’s face it. Starting a new business is no easy task. From legal considerations to financial planning, new business owners have a lot to worry about.One of the most important
Chest-thumping puffery does not sell. Tell me about how you can make me more money, save me some time, provide me work/life balance and I’m listening and more likely to ring the register. Otherwise, save your time and money because I just tuned out.
Do you know why people buy your product? I often do customer interview projects for clients to hel
A leading member of the Teamsters has called for more activism among members of the labor movement and criticized today's current crop of labor leaders for not sharing the pulse of the w
Do you know why people buy your product? I often do customer interview projects for clients to hel
How do you keep up with the latest trade show display ideas? If you often attend trade shows and industry exhibits, you know how hard it is to stay ahead of the game. Even if you can't a
Do you know why people buy your product? I often do customer interview projects for clients to hel
When is a question, also an answer? When what you ask, tells an interviewer something about your mindset, motives, understanding of the job, or what you are bringing into the company in
Do you know why people buy your product? I often do customer interview projects for clients to help them uncover the reasons people buy from them. This is the best way that I have found.
But Author Geoff Ayling’s book Rapid Response Advertising provides an excellent list of 51 reasons why people buy. Let’s review a few and maybe you’ll see some that resonate with you:
1. To make more money
2. To save money – this is the most important reason to 14% of the population
3. To attract praise
4. To increase enjoyment
5. T
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