Tags |
|
|
Links |
|
|
Item Upon - The Top 3 Things To Remember When Creating Your First Brochure
Using customer testimonials in all of your marketing materials (sales letters, brochures, website, advertisements, etc.), is one of the most powerful marketing tools available.The reason why testimonials are so important and valuable in marketing is that prospects are much more likely to believe a customer testimonial
Benefit: Heats and cooks food evenly so you spend less time preparing meals, and more time enjoying them.
It can be tricky at first, but with a little practice it becomes second nature. Just think like your prospects. What’s great about your product or service is obvious to you, but it may not be clear to your them.
1. Keep it succinct.
As I mentioned in num
Celebrity Endorsements – They aren’t as expensive as you might think (unless you try to get Sean Connery or Tom Cruise). The key is that you need to use celebrities that your target market recognizes as such. So Tony Rice would make a great celebrity for bluegrass and acoustic guitar enthusiasts. Not so much for gardening fa
3. Decide what you want your brochure to do.
Your brochure can’t be everything to everyone. You just don’t have the room. So before you start, decide what you want your brochure to accomplish.
Do you want your brochure to simply give a bit of info on your product or service, along with a Web address so they can order on line? Do you want your prospects to call you for a free consultation? Know what you want your brochure to accomplish BEFORE you write the first sentence. This will allow you to create your brochure with the end result in mind.
2. Stress benefits, not features.
This is one of the fundamentals of copywriting, but you’d be surprised how many people forget this all-important rule. Basically, features are the physical attributes of a product: the size, construction, etc., while the benefit is what it does for your customer, the “what’s in it for me?” question that customers are always asking in the back of their minds.
Here are a few examples for a familiar household product, the microwave:
Feature: 7 Preset Buttons
Benefit: Takes the guesswork out of thawing meat, boiling water, and popping perfect popcorn every time.
Feature: Rotating food tray
Benefit: Heats and cooks food evenly so you spend less time preparing meals, and more time enjoying them.
It can be tricky at first, but with a little practice it becomes second nature. Just think like your prospects. What’s great about your product or service is obvious to you, but it may not be clear to your them.
1. Keep it succinct.
As I mentioned in numb
Not long ago, weeding through DBA applicants with a tech interview was a straightforward process. You'd ask candidates 200 or so technical questions. If they got 100 correct answers, you knew they'd been around the block; 150 or more and you knew you were on to superior talent. But once the Oracle Certification Program
Your brochure can’t be everything to everyone. You just don’t have the room. So before you start, decide what you want your brochure to accomplish.
Do you want your brochure to simply give a bit of info on your product or service, along with a Web address so they can order on line? Do you want your prospects to call you for a free consultation? Know what you want your brochure to accomplish BEFORE you write the first sentence. This will allow you to create your brochure with the end result in mind.
2. Stress benefits, not features.
This is one of the fundamentals of copywriting, but you’d be surprised how many people forget this all-important rule. Basically, features are the physical attributes of a product: the size, construction, etc., while the benefit is what it does for your customer, the “what’s in it for me?” question that customers are always asking in the back of their minds.
Here are a few examples for a familiar household product, the microwave:
Feature: 7 Preset Buttons
Benefit: Takes the guesswork out of thawing meat, boiling water, and popping perfect popcorn every time.
Feature: Rotating food tray
Benefit: Heats and cooks food evenly so you spend less time preparing meals, and more time enjoying them.
It can be tricky at first, but with a little practice it becomes second nature. Just think like your prospects. What’s great about your product or service is obvious to you, but it may not be clear to your them.
1. Keep it succinct.
As I mentioned in num
Project managers are often assigned as proposal managers and asked to plan and put an estimate to arrive at an acceptable proposal during the project proposal stage; and upon winning the project to manage the projects with little or no authority, dictated time frames and deliverables, and essentially told to just get the pro
2. Stress benefits, not features.
This is one of the fundamentals of copywriting, but you’d be surprised how many people forget this all-important rule. Basically, features are the physical attributes of a product: the size, construction, etc., while the benefit is what it does for your customer, the “what’s in it for me?” question that customers are always asking in the back of their minds.
Here are a few examples for a familiar household product, the microwave:
Feature: 7 Preset Buttons
Benefit: Takes the guesswork out of thawing meat, boiling water, and popping perfect popcorn every time.
Feature: Rotating food tray
Benefit: Heats and cooks food evenly so you spend less time preparing meals, and more time enjoying them.
It can be tricky at first, but with a little practice it becomes second nature. Just think like your prospects. What’s great about your product or service is obvious to you, but it may not be clear to your them.
1. Keep it succinct.
As I mentioned in num
Professional associations focus on individual members with similar professional backgrounds and work experience. Trade associations represent corporations within an industry sector or with a common policy agenda.Associations, Professional Societies, and other organizations are an important element in any Management
Here are a few examples for a familiar household product, the microwave:
Feature: 7 Preset Buttons
Benefit: Takes the guesswork out of thawing meat, boiling water, and popping perfect popcorn every time.
Feature: Rotating food tray
Benefit: Heats and cooks food evenly so you spend less time preparing meals, and more time enjoying them.
It can be tricky at first, but with a little practice it becomes second nature. Just think like your prospects. What’s great about your product or service is obvious to you, but it may not be clear to your them.
1. Keep it succinct.
As I mentioned in num
Put yourself in the shoes of the employer for just a minute. He or she is faced with one of three choices after interviewing you:1. Hire you2. Continue interviewing others, or3. Reject youJust for a minute let’s assume that you sent a well thought out thank you letter. Then discovered a couple of
Benefit: Heats and cooks food evenly so you spend less time preparing meals, and more time enjoying them.
It can be tricky at first, but with a little practice it becomes second nature. Just think like your prospects. What’s great about your product or service is obvious to you, but it may not be clear to your them.
1. Keep it succinct.
As I mentioned in number 3, you don’t have a lot of room in a brochure to list your company’s entire history, employee bios, testimonials, and the like. Keep it short and sweet. Mention the prospect’s problem, how you provide the solution, establish your credibility, and tell the prospect what the next step is that you want them to take. Avoid complicated jargon. Use plain English.
And there you have it! My top 3 things to remember when creating your first brochure. Keep them in mind and you’ll be well on your way to creating a brochure that is sure to get noticed.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.itemupon.com/article/27014/itemupon-The-Top-3-Things-To-Remember-When-Creating-Your-First-Brochure.html">The Top 3 Things To Remember When Creating Your First Brochure</a>
BB link (for phorums):
[url=http://www.itemupon.com/article/27014/itemupon-The-Top-3-Things-To-Remember-When-Creating-Your-First-Brochure.html]The Top 3 Things To Remember When Creating Your First Brochure[/url]
Related Articles:
The Most Important Management Skill
Bookmark it:
|