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Item Upon - Elements of a Successful Customer Newsletter: 2 - The Content
Bill was once quoted as saying something along the lines of, "Microsoft has had lots of competitors over the years. It's a good thing we have museums to record those moments in history."Ouch. Not a good thing to think about if you were one of those competitors, that's for sure.But, you certainl
* Games and puzzles - very popular, and a great way to make sure your newsletter is kept, at least for a few hours or days
* Articles on topics that are indirectly related to your product or service - if, for example, you are a tax accountant, you might wish to include articles on savings products
My "R
So you've been doing Reiki for a while now, and your friends and family say you should open a business. This idea is definitely appealing. But you're not sure how to develop a Reiki practice. How can you attract clients - other than the ones you already have, of course? Here are some things to think about when
That's not to say you will want to steer clear of writing articles that relate to what you have to offer. You should in fact devote a large portion of your newsletter to these. After all, your reader is likely to be interested in these articles, and you'll be able to benefit because you will be educating readers to the advantages of what you offer and then slip in 'reasons to buy' (hang on for a later post on this topic) within the articles.
But sometimes, what you do isn't endlessly fascinating. There is, for example, a finite attention span people might have for articles about tax rules, even if they are well-written and focus on the needs and wants of the reader.
So it's perfectly OK to include other content, as long as it's still interesting.
Here's some ideas for other content you can put in your newsletter:
* 'Tidbits' of information - trivia that intrigues, entertains and educates
* 'How to' information - useful 'lifehacks' that save people time or teach them to do something they didn't already know
* Games and puzzles - very popular, and a great way to make sure your newsletter is kept, at least for a few hours or days
* Articles on topics that are indirectly related to your product or service - if, for example, you are a tax accountant, you might wish to include articles on savings products
My "Re
Have you ever wondered how it would be to live on the street and still survive? Well when you consider your career as a Homeless Person it is all about survival. For instance if you do not have what you need to eat, you could starve, run into health problems, get really sick and end up in worse shape. Mankind a
That's not to say you will want to steer clear of writing articles that relate to what you have to offer. You should in fact devote a large portion of your newsletter to these. After all, your reader is likely to be interested in these articles, and you'll be able to benefit because you will be educating readers to the advantages of what you offer and then slip in 'reasons to buy' (hang on for a later post on this topic) within the articles.
But sometimes, what you do isn't endlessly fascinating. There is, for example, a finite attention span people might have for articles about tax rules, even if they are well-written and focus on the needs and wants of the reader.
So it's perfectly OK to include other content, as long as it's still interesting.
Here's some ideas for other content you can put in your newsletter:
* 'Tidbits' of information - trivia that intrigues, entertains and educates
* 'How to' information - useful 'lifehacks' that save people time or teach them to do something they didn't already know
* Games and puzzles - very popular, and a great way to make sure your newsletter is kept, at least for a few hours or days
* Articles on topics that are indirectly related to your product or service - if, for example, you are a tax accountant, you might wish to include articles on savings products
My "R
Why Learning Objectives?Why go to the bother of writing learning objectives for your training program? Our business sees many programs that simply wear participants out by being “nine miles long and one inch thick” with little opportunity to engage learners and practice skills and in the en
But sometimes, what you do isn't endlessly fascinating. There is, for example, a finite attention span people might have for articles about tax rules, even if they are well-written and focus on the needs and wants of the reader.
So it's perfectly OK to include other content, as long as it's still interesting.
Here's some ideas for other content you can put in your newsletter:
* 'Tidbits' of information - trivia that intrigues, entertains and educates
* 'How to' information - useful 'lifehacks' that save people time or teach them to do something they didn't already know
* Games and puzzles - very popular, and a great way to make sure your newsletter is kept, at least for a few hours or days
* Articles on topics that are indirectly related to your product or service - if, for example, you are a tax accountant, you might wish to include articles on savings products
My "R
If you're building your business and want to attract more clients, one great way to do this is by adding extra value. Focus your attention on the value you can bring to clients and potential clients rather than on what you want from them.You know how women love to get those little sample gifts of product
So it's perfectly OK to include other content, as long as it's still interesting.
Here's some ideas for other content you can put in your newsletter:
* 'Tidbits' of information - trivia that intrigues, entertains and educates
* 'How to' information - useful 'lifehacks' that save people time or teach them to do something they didn't already know
* Games and puzzles - very popular, and a great way to make sure your newsletter is kept, at least for a few hours or days
* Articles on topics that are indirectly related to your product or service - if, for example, you are a tax accountant, you might wish to include articles on savings products
My "R
If considering ways to help out not-for-profits in the community that do so much good for others consider being involved in fundraising. Agencies such as those who deal with the homeless, the elderly, helping at-risk youth, agencies that help disaster victims often run on a shoestring budget and are in need of
* Games and puzzles - very popular, and a great way to make sure your newsletter is kept, at least for a few hours or days
* Articles on topics that are indirectly related to your product or service - if, for example, you are a tax accountant, you might wish to include articles on savings products
My "Ready to Go Newsletters", which will launch early next year, will be including these sort of articles because they make for great reading, even if they are not directly related to any particular product or service.
The key thing is: make all your articles interesting. Make sure they have headlines that grab readers (more on this in a later post), that they are written in a lively and interesting way, and that they are always about the reader.
If you do all this, you'll create a product that becomes valuable in itself. Something that people look forward to. And something that you as a business will want to be associated with.
What a great way to bring your message into hundreds or thousands of homes!
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