thought and passion invested in a gift selection.” Diamonds, emeralds & rubies are the hallmarks of devotion, in the language of love and affection. Gifts like necklaces, broaches, cameos, earrings, bracelets, pendants, birthstones, rings, etc., all convey significance of meaning, fondness, warmth, love and desAccording to the Wikipedia, “Jewellery (Jewelry in American English) is any piece of fine material used to adorn the human body. Jewellery has probably been around since the dawn of man; indeed, recently found 100,000 year-old Nassarius shells that were made into beads are thought to be the oldest known jewellery.” For most of us, however, when we hear about rings of gold & silver, diamonds, emeralds, sapphires, pearls, precious stones, engagements, weddings, anniversaries, holidays, etc., our imaginations sweep us away into worlds of starry dreams & adventures. The dazzling beauty of jewels, gemstones & precious metals thrill the emotions, evoking many passions of love, virtue, jealousy, greed & delight.

“Personal adornment and the use of bright, shiny items to attract a mate is as old as time. Jewelry is our way of showing off, spreading our ‘peacock feathers’ to make a hit with the opposite sex. Put on jewelry and you're putting on protection……What we call jewelry is really the evolution of personal adornment that has its roots in power-bestowing charms and talismans.” “The gift of jewelry speaks a thousand words: it talks about the seriousness of a relationship, the seriousness of one's intentions, and the amount of thought and passion invested in a gift selection.” Diamonds, emeralds & rubies are the hallmarks of devotion, in the language of love and affection. Gifts like necklaces, broaches, cameos, earrings, bracelets, pendants, birthstones, rings, etc., all convey significance of meaning, fondness, warmth, love and desi

own jewellery.” For most of us, however, when we hear about rings of gold & silver, diamonds, emeralds, sapphires, pearls, precious stones, engagements, weddings, anniversaries, holidays, etc., our imaginations sweep us away into worlds of starry dreams & adventures. The dazzling beauty of jewels, gemstones & precious metals thrill the emotions, evoking many passions of love, virtue, jealousy, greed & delight.

“Personal adornment and the use of bright, shiny items to attract a mate is as old as time. Jewelry is our way of showing off, spreading our ‘peacock feathers’ to make a hit with the opposite sex. Put on jewelry and you're putting on protection……What we call jewelry is really the evolution of personal adornment that has its roots in power-bestowing charms and talismans.” “The gift of jewelry speaks a thousand words: it talks about the seriousness of a relationship, the seriousness of one's intentions, and the amount of thought and passion invested in a gift selection.” Diamonds, emeralds & rubies are the hallmarks of devotion, in the language of love and affection. Gifts like necklaces, broaches, cameos, earrings, bracelets, pendants, birthstones, rings, etc., all convey significance of meaning, fondness, warmth, love and des

ious metals thrill the emotions, evoking many passions of love, virtue, jealousy, greed & delight.

“Personal adornment and the use of bright, shiny items to attract a mate is as old as time. Jewelry is our way of showing off, spreading our ‘peacock feathers’ to make a hit with the opposite sex. Put on jewelry and you're putting on protection……What we call jewelry is really the evolution of personal adornment that has its roots in power-bestowing charms and talismans.” “The gift of jewelry speaks a thousand words: it talks about the seriousness of a relationship, the seriousness of one's intentions, and the amount of thought and passion invested in a gift selection.” Diamonds, emeralds & rubies are the hallmarks of devotion, in the language of love and affection. Gifts like necklaces, broaches, cameos, earrings, bracelets, pendants, birthstones, rings, etc., all convey significance of meaning, fondness, warmth, love and des

ry and you're putting on protection……What we call jewelry is really the evolution of personal adornment that has its roots in power-bestowing charms and talismans.” “The gift of jewelry speaks a thousand words: it talks about the seriousness of a relationship, the seriousness of one's intentions, and the amount of thought and passion invested in a gift selection.” Diamonds, emeralds & rubies are the hallmarks of devotion, in the language of love and affection. Gifts like necklaces, broaches, cameos, earrings, bracelets, pendants, birthstones, rings, etc., all convey significance of meaning, fondness, warmth, love and des thought and passion invested in a gift selection.” Diamonds, emeralds & rubies are the hallmarks of devotion, in the language of love and affection. Gifts like necklaces, broaches, cameos, earrings, bracelets, pendants, birthstones, rings, etc., all convey significance of meaning, fondness, warmth, love and desire.

Brilliant novelists, story-tellers, and Hollywood have all fueled our obsession of love, romance and jewelry. It, of course, started with treasure hunting & fortune seeking stories like, King Midus and the Golden Touch, The Story of Aladdin, and Alibaba and the Fourty Theives. Silent film began the movie craze with, The Gold Rush, starring Charlie Chaplan, but quickly moved on to, The Thief of Bagdag, with Conrad Veidt & Rex Ingram, and, Treasure Island, with Jackie Cooper & Lionel Barrymore. Then comedies, like the original, Pink Panther, with Peter Sellers & David Niven, a funny skirmish over the burglary of renown jewels, and Michael Douglas’ adventure over the notorious heart shaped emerald in, Romancing the Stone. Next, consider the intrigue of Roger Moore in the James Bond thriller, Diamonds are Forever. Finally, can anyone ever forget Gollum’s golden “precious” in Tolkien’s Lord of the Rings? Fantasy may be entertaining, but for all the hype, how are patrons influenced?

Research finds that the jewelry industry, in the US, is a very big business indeed, demanding as, “the world’s second largest gold jewellery market by volume (around 350 tonnes) and the largest by retail value (around $16 billion).” Diamonds score