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    Bad Seduction - Advertising Techniques That Don't Work
    I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion process.First, small business owners are told that advertising often has a cumulative effect, so ad-driven sales may not be immediate. Then, they’re told how to measure and track the immediate response of their advertising.Reading past that little dichotomy, some of the suggestions included:· Use magazine response cards. Remember to code the cards if you use multiple publications.· Use a coupon in your newspaper ads. Code the coupons so that you can tell which publication generates the most sales.· Put a line in your radio scripts to "Mention this ad and get a 10% discount."· Ask all new customers how they heard about your business.Make no mistake. These are all bad suggestions. Very bad. In addition to being very poor persuasion, each of these strategies assumes that your prospective customers are paying very close attention to your ads.Trust me, customers don’t.Good advertising is seduction. Pretend with me for a minute that all advertising is an attempt to get a "date" with your prospect.
    th. Pampering one’s self, matching outward appearance with inward attitude and attacking stress reduction, stimulate the rapid growth of day and medical spas. As long we are all searching for the fountain of youth, the wellness industry will continue to boom.

    SENIOR CARE: 2006 is the year that the first Baby Boomers turn 60. By today’s standards 60 is young. But just as this group had an impact on the labor market and education system, this massive group of Americans will have an impact on resources for the retired and elderly. Most of the “senior population” are opting not to live in a senior care facility and insisting on living in their own house. While living at home provides a better quality of life and is less costly than most alternatives, it provides a dilemma for seniors and their families. The collision of aging and independence means Americans will cope with illness, loss of mobility and the effects of aging, increasing the demand to provide medical and non-medical in-home care. In addition, some seniors may need a helping hand for a few hours a day while others will want a full-time arrangement. With this segment ready to explode, franchisors catering to this market offer full training programs to teach franchisees on how to successfully hire caregivers, manage the business and market it in their local areas.

    BUSINESS TO BUSINESS: The ultimate sleeper franchise. Small business represents 99.7% of private employers and account for more than 50% of the non-farm gross domestic product which is $6 trillion of the GDP1. Yes, trillion with a “T”. Of these businesses,

    Job Interview Questions: OK To Blow Your Own Horn?
    Over the past 20 years our firm has consistently assisted customers in developing ways to handle job interview questions. Learning to speak assertively is critically important to your job search success.So the answer to the job interview question is . . . YES. It’s not only OK to blow your own horn, it’s essential!Recent reports have pointed out there are 8 common barriers to not wanting to blow your own horn:1. You’ve been taught that it isn’t polite to show off.2. You don’t want to be seen as taking all the credit.3. You feel that your business is no one else’s concern.4. You’ve been discouraged from taking credit for individual performance. You’re part of a team.5. You haven’t had to use assertiveness very often.6. You’re not in the habit of taking credit for your accomplishments.7. You don’t want to sound egotistical.8. You don’t like it when others brag. You don’t want to sound like them.We know from experience with thousands of customers that you don’t get hired on the basis of a resume. No one will offer you a job until you’ve met face-to-face with the person who could be your next boss.So, how you present yourself in person will determine your job search success.Here are three ste
    So, here we are in 2006 and you may still be trying to figure out what to do with the rest of your life. If self-employment has been a long-time dream, you might wonder "How does one get there and minimize risk?" Or if you are tired of the corporate life and want to control your own destiny, you may wonder "Can I break free from the corporate cult?"

    The answer to minimizing your risk, controlling your destiny and uncapping your earnings potential could be through a franchise business. Franchising a business format has been around for more than 60 years. And this style of business is more than just a booming trend. According to the International Franchise Association, franchised sales account for almost 10% of private sector output and 1 in 7 jobs in the US. These businesses are so hot that top business schools, such as Kellogg School of Management at Northwestern University, are adding franchise classes to their elective curriculums and those classes have waiting lists.

    A common potential issue business owners face, especially those with already lucrative careers, is how will you continue to take care of your obligations while you build your dream? Recent research suggests that you can turn dreams into reality through planning for your business, researching industries, building your business in stages and focusing on the many benefits of self-employment. Many day-job converts soon realize that you can either work hard for someone else or you can work hard for yourself.

    I often hear “But, I didn’t spend time building my nice life to turn around and make sandwiches all day”. Want to know a secret? Franchises are no longer all about food. In fact, less than 30% of franchise opportunities are food. That means an incredible range of self-employment opportunities especially in the lucrative business to business professional sector. Amazingly, there is a franchise for almost any type of business in the US economy. The trick is to pick the right one for you.

    With literally thousands of franchises, which ones are on the upswing? What trends seem to be the most sustainable? Is one of these right for you? For 2006, here are the latest trends and opportunities for you to review:

    PETS: The pet industry is hot and Americans love their pets The American Pet Products Manufacturers Association estimates that pet owners took pride in spending $36 billion on lavish products and services for their pooches, kitty cats and other members of the animal kingdom. With this continued trend of doling out whatever it takes to make our furry friends happy and comfortable, some specific money-makers include doggy day cares, walking and sitting services, pet supply stores, gourmet treats and mobile pet grooming.

    KIDS: According to Admissions Consultants in Virginia, the competition for college is fierce for a number of reasons. First, an “echo” of births from Baby Boomers - not expected to peak until 2008- and immigrant families with teenage children coupled with learning institutions not increasing the number of slots for freshman classes is pushing the demand for limited openings. Second, a constant increase since 1970 of college attendance across all economic levels means more kids are vying for limited space at the nation’s top schools

    As a result the need for supplemental child education programs is growing to ensure Johnny and Suzy make it to college. Competition amongst students is not only intense but it starts early. Additionally, inadequate or second-rate public education pile on the need. Supplemental education ranges from art classes, science programs, supplemental math and English tutoring programs as well as fitness focused programs. And, don’t forget the myriad of sports and fitness clinics that teach better athletics for well rounded kids. High school students enrolling in a supplemental review class for the SATs is now common place when it used to be just for upper income families. Now, middle class families have increased disposable income and want similar perks for their kids. It is a perfect industry for the stay at home spouse who loves kids and wants a fun and rewarding part-time business.

    FOOD: Quick-serve restaurants are more and more popular. The National Restaurant Association estimates sales in 2005 exceeded $134 billion, up nearly 5% from the previous year. People today want fresh and healthy options that fit into their busy lifestyle. The fast food days of the golden arches and the colonel are fading. More importantly, people are also willing to pay more for these quality options. Baby boomers who grew up on fast food are now getting older and realizing that a healthy diet can make a huge impact on their health. The biggest trends involve salads, soups, sandwiches and other healthy options that make people feel good about their meal and snack choices.

    eBAY CONSIGNMENT STORES: The eBay phenomenon continues as one person’s junk is another person’s treasure. With close to 170 million eBay users worldwide and growing, an eBay auction company could be your bid for financial success. Almost every household has “stuff” they would love to sell but don’t know how. With your eBay business, you take the pain out of listing on-line and collecting payment in return for 30%-50% of the sale. What a great deal for the franchisee since you are not buying or owning any inventory. And what about the potential buying and selling opportunities for anything from cars to designer handbags to vintage comic books? To ensure success, franchisees are given extensive training on how to value items, “selling strategies” to optimize bids and ways to market the business.

    FITNESS, WEIGHT LOSS AND WELLNESS: Many have thought this industry was saturated but new concepts emerge every year as people are willing to try almost anything to look fabulous. Curves is a runaway success and proof that the search for fresh approaches to looking and feeling better are unending. And, why not? Millions of Americans every year start a new program to lose weight, look better, feel better and avoid obesity. Approximately, 33% of Americans made fitness their #1 New Year’s resolution in 2006, up from 26% last year. According to the International Health, Racquet & Sports Club Association, health club memberships increased nearly 5% to over 41 million members in 2005. But, weight management isn’t the only definition of fitness and health. Pampering one’s self, matching outward appearance with inward attitude and attacking stress reduction, stimulate the rapid growth of day and medical spas. As long we are all searching for the fountain of youth, the wellness industry will continue to boom.

    SENIOR CARE: 2006 is the year that the first Baby Boomers turn 60. By today’s standards 60 is young. But just as this group had an impact on the labor market and education system, this massive group of Americans will have an impact on resources for the retired and elderly. Most of the “senior population” are opting not to live in a senior care facility and insisting on living in their own house. While living at home provides a better quality of life and is less costly than most alternatives, it provides a dilemma for seniors and their families. The collision of aging and independence means Americans will cope with illness, loss of mobility and the effects of aging, increasing the demand to provide medical and non-medical in-home care. In addition, some seniors may need a helping hand for a few hours a day while others will want a full-time arrangement. With this segment ready to explode, franchisors catering to this market offer full training programs to teach franchisees on how to successfully hire caregivers, manage the business and market it in their local areas.

    BUSINESS TO BUSINESS: The ultimate sleeper franchise. Small business represents 99.7% of private employers and account for more than 50% of the non-farm gross domestic product which is $6 trillion of the GDP1. Yes, trillion with a “T”. Of these businesses, n

    In Making A Sale
    Being the largest city in the state of California and the second-most populous state in the United States, Los Angeles is one of the world’s centers in international trade. The city also leads in producing popular entertainment – such as television and motion picture.With such a wide variety of customers, in order to be successful in this city, one has to think up ways on how to attract customers’ attention. Deciding to put up a business in this city requires a lot of courage and determination.With a large population to think of, one can only assume that a range of businesses already made a mark here. So competing with already established businesses would be a very strenuous job but can be very rewarding as well.Soft Selling vs. Hard Selling There are two kinds of selling or promoting a business: soft selling and hard selling.Soft selling refers to building rapport with the customers first and then overcoming it in a very nice subtle way. As the name suggests, in soft selling you don’t push your customer to buy the product that you are selling, you are only encouraging him.In soft selling, the seller creates a more personal relationship with the customers. They want customers to feel that they know what they need because they use the sa
    ”. Want to know a secret? Franchises are no longer all about food. In fact, less than 30% of franchise opportunities are food. That means an incredible range of self-employment opportunities especially in the lucrative business to business professional sector. Amazingly, there is a franchise for almost any type of business in the US economy. The trick is to pick the right one for you.

    With literally thousands of franchises, which ones are on the upswing? What trends seem to be the most sustainable? Is one of these right for you? For 2006, here are the latest trends and opportunities for you to review:

    PETS: The pet industry is hot and Americans love their pets The American Pet Products Manufacturers Association estimates that pet owners took pride in spending $36 billion on lavish products and services for their pooches, kitty cats and other members of the animal kingdom. With this continued trend of doling out whatever it takes to make our furry friends happy and comfortable, some specific money-makers include doggy day cares, walking and sitting services, pet supply stores, gourmet treats and mobile pet grooming.

    KIDS: According to Admissions Consultants in Virginia, the competition for college is fierce for a number of reasons. First, an “echo” of births from Baby Boomers - not expected to peak until 2008- and immigrant families with teenage children coupled with learning institutions not increasing the number of slots for freshman classes is pushing the demand for limited openings. Second, a constant increase since 1970 of college attendance across all economic levels means more kids are vying for limited space at the nation’s top schools

    As a result the need for supplemental child education programs is growing to ensure Johnny and Suzy make it to college. Competition amongst students is not only intense but it starts early. Additionally, inadequate or second-rate public education pile on the need. Supplemental education ranges from art classes, science programs, supplemental math and English tutoring programs as well as fitness focused programs. And, don’t forget the myriad of sports and fitness clinics that teach better athletics for well rounded kids. High school students enrolling in a supplemental review class for the SATs is now common place when it used to be just for upper income families. Now, middle class families have increased disposable income and want similar perks for their kids. It is a perfect industry for the stay at home spouse who loves kids and wants a fun and rewarding part-time business.

    FOOD: Quick-serve restaurants are more and more popular. The National Restaurant Association estimates sales in 2005 exceeded $134 billion, up nearly 5% from the previous year. People today want fresh and healthy options that fit into their busy lifestyle. The fast food days of the golden arches and the colonel are fading. More importantly, people are also willing to pay more for these quality options. Baby boomers who grew up on fast food are now getting older and realizing that a healthy diet can make a huge impact on their health. The biggest trends involve salads, soups, sandwiches and other healthy options that make people feel good about their meal and snack choices.

    eBAY CONSIGNMENT STORES: The eBay phenomenon continues as one person’s junk is another person’s treasure. With close to 170 million eBay users worldwide and growing, an eBay auction company could be your bid for financial success. Almost every household has “stuff” they would love to sell but don’t know how. With your eBay business, you take the pain out of listing on-line and collecting payment in return for 30%-50% of the sale. What a great deal for the franchisee since you are not buying or owning any inventory. And what about the potential buying and selling opportunities for anything from cars to designer handbags to vintage comic books? To ensure success, franchisees are given extensive training on how to value items, “selling strategies” to optimize bids and ways to market the business.

    FITNESS, WEIGHT LOSS AND WELLNESS: Many have thought this industry was saturated but new concepts emerge every year as people are willing to try almost anything to look fabulous. Curves is a runaway success and proof that the search for fresh approaches to looking and feeling better are unending. And, why not? Millions of Americans every year start a new program to lose weight, look better, feel better and avoid obesity. Approximately, 33% of Americans made fitness their #1 New Year’s resolution in 2006, up from 26% last year. According to the International Health, Racquet & Sports Club Association, health club memberships increased nearly 5% to over 41 million members in 2005. But, weight management isn’t the only definition of fitness and health. Pampering one’s self, matching outward appearance with inward attitude and attacking stress reduction, stimulate the rapid growth of day and medical spas. As long we are all searching for the fountain of youth, the wellness industry will continue to boom.

    SENIOR CARE: 2006 is the year that the first Baby Boomers turn 60. By today’s standards 60 is young. But just as this group had an impact on the labor market and education system, this massive group of Americans will have an impact on resources for the retired and elderly. Most of the “senior population” are opting not to live in a senior care facility and insisting on living in their own house. While living at home provides a better quality of life and is less costly than most alternatives, it provides a dilemma for seniors and their families. The collision of aging and independence means Americans will cope with illness, loss of mobility and the effects of aging, increasing the demand to provide medical and non-medical in-home care. In addition, some seniors may need a helping hand for a few hours a day while others will want a full-time arrangement. With this segment ready to explode, franchisors catering to this market offer full training programs to teach franchisees on how to successfully hire caregivers, manage the business and market it in their local areas.

    BUSINESS TO BUSINESS: The ultimate sleeper franchise. Small business represents 99.7% of private employers and account for more than 50% of the non-farm gross domestic product which is $6 trillion of the GDP1. Yes, trillion with a “T”. Of these businesses,

    Successful Payroll Management
    Any business owner that has employees, knows that payroll can be a complicated task to manage. Moreover, it can be downright frustrating if you are not sure exactly where you should begin. Yet, successful payroll management doesn't have to be a chore. Further, you can find significant advice pertaining to successful payroll management online.Did you know that there are associations that can guide you in the proper direction in terms of successful payroll management? For example, the American Payroll Association provides a website that addresses myriad issues pertaining to the payroll process. They also provide information to individuals interested in a career in payroll management. Individuals visiting the site can learn about the basics of payroll.The Internet has made learning the fundamentals of payroll a far simpler process than ever before. With the advent of the web, information is easily accessible to business owners everywhere. Now, you do not have to spend hours on the telephone ordering publications only to find that you ordered a publication that is not at all helpful in addressing your payroll questions. Instead, you can now easily access such publications from your office or home and scan them for the information you require, which might be dire
    els means more kids are vying for limited space at the nation’s top schools

    As a result the need for supplemental child education programs is growing to ensure Johnny and Suzy make it to college. Competition amongst students is not only intense but it starts early. Additionally, inadequate or second-rate public education pile on the need. Supplemental education ranges from art classes, science programs, supplemental math and English tutoring programs as well as fitness focused programs. And, don’t forget the myriad of sports and fitness clinics that teach better athletics for well rounded kids. High school students enrolling in a supplemental review class for the SATs is now common place when it used to be just for upper income families. Now, middle class families have increased disposable income and want similar perks for their kids. It is a perfect industry for the stay at home spouse who loves kids and wants a fun and rewarding part-time business.

    FOOD: Quick-serve restaurants are more and more popular. The National Restaurant Association estimates sales in 2005 exceeded $134 billion, up nearly 5% from the previous year. People today want fresh and healthy options that fit into their busy lifestyle. The fast food days of the golden arches and the colonel are fading. More importantly, people are also willing to pay more for these quality options. Baby boomers who grew up on fast food are now getting older and realizing that a healthy diet can make a huge impact on their health. The biggest trends involve salads, soups, sandwiches and other healthy options that make people feel good about their meal and snack choices.

    eBAY CONSIGNMENT STORES: The eBay phenomenon continues as one person’s junk is another person’s treasure. With close to 170 million eBay users worldwide and growing, an eBay auction company could be your bid for financial success. Almost every household has “stuff” they would love to sell but don’t know how. With your eBay business, you take the pain out of listing on-line and collecting payment in return for 30%-50% of the sale. What a great deal for the franchisee since you are not buying or owning any inventory. And what about the potential buying and selling opportunities for anything from cars to designer handbags to vintage comic books? To ensure success, franchisees are given extensive training on how to value items, “selling strategies” to optimize bids and ways to market the business.

    FITNESS, WEIGHT LOSS AND WELLNESS: Many have thought this industry was saturated but new concepts emerge every year as people are willing to try almost anything to look fabulous. Curves is a runaway success and proof that the search for fresh approaches to looking and feeling better are unending. And, why not? Millions of Americans every year start a new program to lose weight, look better, feel better and avoid obesity. Approximately, 33% of Americans made fitness their #1 New Year’s resolution in 2006, up from 26% last year. According to the International Health, Racquet & Sports Club Association, health club memberships increased nearly 5% to over 41 million members in 2005. But, weight management isn’t the only definition of fitness and health. Pampering one’s self, matching outward appearance with inward attitude and attacking stress reduction, stimulate the rapid growth of day and medical spas. As long we are all searching for the fountain of youth, the wellness industry will continue to boom.

    SENIOR CARE: 2006 is the year that the first Baby Boomers turn 60. By today’s standards 60 is young. But just as this group had an impact on the labor market and education system, this massive group of Americans will have an impact on resources for the retired and elderly. Most of the “senior population” are opting not to live in a senior care facility and insisting on living in their own house. While living at home provides a better quality of life and is less costly than most alternatives, it provides a dilemma for seniors and their families. The collision of aging and independence means Americans will cope with illness, loss of mobility and the effects of aging, increasing the demand to provide medical and non-medical in-home care. In addition, some seniors may need a helping hand for a few hours a day while others will want a full-time arrangement. With this segment ready to explode, franchisors catering to this market offer full training programs to teach franchisees on how to successfully hire caregivers, manage the business and market it in their local areas.

    BUSINESS TO BUSINESS: The ultimate sleeper franchise. Small business represents 99.7% of private employers and account for more than 50% of the non-farm gross domestic product which is $6 trillion of the GDP1. Yes, trillion with a “T”. Of these businesses,

    Spanish in the Workplace: Importance of Bilingual Communication in the 21st Century
    The ability to communicate in both Spanish and English continues to become an increasingly-important factor for the success of businesses in the U.S. A number of industries are marketing heavily to the American Spanish-speaking population, notable among these being banks and financial service companies. In other fields such as construction, food service, and landscaping, a majority of businesses rely on the Spanish-speaking workforce as a source of employees. Throughout the U.S. businesses are looking to attract Spanish-speaking customers and improve communication between supervisors and Spanish-speaking workers. Both goals should be addressed seriously and strategically by improving the ability of employees to communicate in both languages.If your business falls into the category of those wanting to attract Spanish-speaking customers, it is probably important for you to know about the "Matricula Consular." This identification card is carried by millions of Mexicans residing in the United States who rely on it as their primary form of legal ID. The word "matricula" is Spanish for "registration," while "consular" refers to the Mexican consulate, where the card is distributed exclusively to Mexican citizens living outside of their home country. Advertizing that your busi
    eel good about their meal and snack choices.

    eBAY CONSIGNMENT STORES: The eBay phenomenon continues as one person’s junk is another person’s treasure. With close to 170 million eBay users worldwide and growing, an eBay auction company could be your bid for financial success. Almost every household has “stuff” they would love to sell but don’t know how. With your eBay business, you take the pain out of listing on-line and collecting payment in return for 30%-50% of the sale. What a great deal for the franchisee since you are not buying or owning any inventory. And what about the potential buying and selling opportunities for anything from cars to designer handbags to vintage comic books? To ensure success, franchisees are given extensive training on how to value items, “selling strategies” to optimize bids and ways to market the business.

    FITNESS, WEIGHT LOSS AND WELLNESS: Many have thought this industry was saturated but new concepts emerge every year as people are willing to try almost anything to look fabulous. Curves is a runaway success and proof that the search for fresh approaches to looking and feeling better are unending. And, why not? Millions of Americans every year start a new program to lose weight, look better, feel better and avoid obesity. Approximately, 33% of Americans made fitness their #1 New Year’s resolution in 2006, up from 26% last year. According to the International Health, Racquet & Sports Club Association, health club memberships increased nearly 5% to over 41 million members in 2005. But, weight management isn’t the only definition of fitness and health. Pampering one’s self, matching outward appearance with inward attitude and attacking stress reduction, stimulate the rapid growth of day and medical spas. As long we are all searching for the fountain of youth, the wellness industry will continue to boom.

    SENIOR CARE: 2006 is the year that the first Baby Boomers turn 60. By today’s standards 60 is young. But just as this group had an impact on the labor market and education system, this massive group of Americans will have an impact on resources for the retired and elderly. Most of the “senior population” are opting not to live in a senior care facility and insisting on living in their own house. While living at home provides a better quality of life and is less costly than most alternatives, it provides a dilemma for seniors and their families. The collision of aging and independence means Americans will cope with illness, loss of mobility and the effects of aging, increasing the demand to provide medical and non-medical in-home care. In addition, some seniors may need a helping hand for a few hours a day while others will want a full-time arrangement. With this segment ready to explode, franchisors catering to this market offer full training programs to teach franchisees on how to successfully hire caregivers, manage the business and market it in their local areas.

    BUSINESS TO BUSINESS: The ultimate sleeper franchise. Small business represents 99.7% of private employers and account for more than 50% of the non-farm gross domestic product which is $6 trillion of the GDP1. Yes, trillion with a “T”. Of these businesses,

    Stand Out At Work
    Career development is not always about moving up in the organization. It’s more about constantly improving yourself and getting the most out of your job and work life. Regardless of whether or not you are interested in promotion right now, you are interested in standing out at work. To stand out in a good way, you need to be aware of the consequences of what you think, say, and do.WHAT TO THINK, OR NOTThink you can (and will) succeed:People have confidence in us when we have confidence in ourselves, and few things lead to success like self-confidence. We gain confidence as our skill and knowledge grows. The trick is to have confidence to try new things, when immediate success isn’t as likely as when we do things we’ve already mastered. To do this, go slow. Create self-development plans that ease you into a new task. It is easier to overcome small mistakes, and small wins keep you motivated and moving forward.Think good thoughts about performance feedback:Performance feedback — particularly in review meetings — are our chance to talk to our manager about where we are, where we want to be, and how we might get there, in our job and in our career. Your attitude about receiving positive and negative feedback will help determine the outcome — whether th
    th. Pampering one’s self, matching outward appearance with inward attitude and attacking stress reduction, stimulate the rapid growth of day and medical spas. As long we are all searching for the fountain of youth, the wellness industry will continue to boom.

    SENIOR CARE: 2006 is the year that the first Baby Boomers turn 60. By today’s standards 60 is young. But just as this group had an impact on the labor market and education system, this massive group of Americans will have an impact on resources for the retired and elderly. Most of the “senior population” are opting not to live in a senior care facility and insisting on living in their own house. While living at home provides a better quality of life and is less costly than most alternatives, it provides a dilemma for seniors and their families. The collision of aging and independence means Americans will cope with illness, loss of mobility and the effects of aging, increasing the demand to provide medical and non-medical in-home care. In addition, some seniors may need a helping hand for a few hours a day while others will want a full-time arrangement. With this segment ready to explode, franchisors catering to this market offer full training programs to teach franchisees on how to successfully hire caregivers, manage the business and market it in their local areas.

    BUSINESS TO BUSINESS: The ultimate sleeper franchise. Small business represents 99.7% of private employers and account for more than 50% of the non-farm gross domestic product which is $6 trillion of the GDP1. Yes, trillion with a “T”. Of these businesses, nearly 70% employ 5 or less employees which means they often can’t afford specialized, in-house staff to do everything like big corporations. Consequently, outsourcing to experts continues to be the trend. While some categories are standard like web design, marketing and advertising, newer ones like HR consulting, business coaching, and financial advising are popping up. For many newly-minted, corporate escapees, business-to-business professional service firms that value the importance of affordable, top-notch expertise and excellent customer service are a brilliant choice.

    HOME IMPROVEMENT: Low-interest rates, a persistent housing boom, and a continued fascination with bringing high-quality entertainment to your house help make the home decorating and remodeling fields stand-out. Everything from window fashions to kitchen remodeling, from outside decks to stained glass specialty items create a mass of options for sprucing up one’s home. An increase in real estate values has created an interesting dynamic – a large group of homeowners who can’t afford to move, but have good equity in their house. Many are tapping into their 2nd mortgage and using some of the proceeds to remodel or do an addition to the house. All this adds up to making home improvement a continued winner.

    Are you dreaming of self employment? Being your own boss? Calling your own shots and reaping the rewards? Or is the risk of leaving your cushy corporate job stopping you cold? If you've read this far you, maybe you are ready to be the next franchise owner.

    Yet, only 3% of small businesses are franchises. Why? Because most would-be entrepreneurs want to “wing it” themselves. A sobering statistic is that 60% of businesses fail after 6 years. Buying into a franchise gives the franchise owner a proven profit model and a process by which profits can come quickly. If being self-employed, minimizing risk, using a sound business model with good training and support, and running a profitable business sounds good to you then franchising is the ticket. Ultimately it is you who makes the business successful. It is you who must feel good and bring passion to your work. But, you don’t have to go it alone if you buy a franchise.

    1: Source: SBA, "Small Business by the Numbers," June 2004

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