Leading Without Authority
As an organizational consultant, the leaders that I find that are most in demand today are those that can motivate and engage employees that are outside of the scope of their functional responsibilities. The same holds true for the non-profit organizations I work with.What make these leaders effective? Leaders who are effective in leading others -- particularly when they are not in a boss / subordinate relationship -- typically exhibit the following behaviors:1. They are ethic

10 Reasons Not to Throw Away That Old Computer
Defrag, Defrag, Defrag One of the most commonly neglected things when it comes to personal computers are the hard drives.If you are using Microsoft Windows there is a tool provided for you located under the "Start MenuProgramsAccessoriesSystem Tools" called Disk Defragmenter. Although this tool is useful, it seldom works correctly and is not the most efficient tool available. I have found that O&O Defrag seems to do the job much more efficiently.We all know that words have the power to persuade, compel and most importantly, sell.

However, many have likened the process to getting the 'right words' to trying to get blood from a stone.

When I first started out, writing copy meant slitting my wrist and 'giving blood'.

Of course, I've greatly refined my copywriting process, and I'd like to share my methodlogy with you.

Here are my top 10 ways of getting greatly reduce the number of brain farts that can stand in your way of writing cash pulling copy.

Writer's Block Annihilator #1: National Enquirer

While you might be tempted to dismiss the Enquirer, the fact is people love tabloids! Senstionalism sells. Big time. This may just provide the much needed 'sensational angle' you need to position your product or engineer your offer.

Writer's Block Annihilator #2: Female Magazines

Headlines on these magazines are designed to tilltilate, tease and intrigue. You can and should model those headlines to add more sizzle into your copy and to give your writing that much needed 'oomph'!

Writer's Block Annihilator #3: competitor Research

Check your competitors out. Observe what they're doing. What kind of strategy are they using? What kind of tactics are they using. How are they presenting their offer? The answers to these questions will provide you with the necessary brain juice to get the words 'flowing'.

Writer's Block Annihilator #4: current Events

There may be happenings in the world that you can link your ad copy to. For instance, you could have headlines like "If Only Clinton Knew This...".

Get the idea?

Writer's Block Annihilator #5: Festive Occasions

Is Thanksgiving or Valentine's day around the corner? If you're an info-publisher, would Valentine's day be a good time to tell your subscribers how much you love them? Would Thanksgiving be a good time to tell your subcribers how grateful you are for their continuous support?

Writer's Block Annihilator #6: Be Still

How about trying to stop 'figuring' it out, and just observe a good 3 minutes of pure silence. To quote the Good Book, "Be still and know that I am god". You'll surprise yourself at just how many ideas will start popping into your head simply because you 'stopped thinking'.

Writer's Block Annihilator #7: Read Something else

Choose to read something completely different from what you are writing. The more 'different' it is, the better. This will allow your haphazard thoughts to regroup and refocus.

Writer's Block Annihilator #8: Chunk It

Break down whatever you're writing into achievable small chunks. Reward yourself at the end of every completed chunk.

Writer's Block Annihilator #9: Refer To Controls

Drop all that you're doing, and start reading winning 'controls'. Understand that these sales letters became 'controls' because they were winners. It's near to impossible to not get the next million dollar idea from winning sales letters. Remember, don't reinven

be tempted to dismiss the Enquirer, the fact is people love tabloids! Senstionalism sells. Big time. This may just provide the much needed 'sensational angle' you need to position your product or engineer your offer.

Writer's Block Annihilator #2: Female Magazines

Headlines on these magazines are designed to tilltilate, tease and intrigue. You can and should model those headlines to add more sizzle into your copy and to give your writing that much needed 'oomph'!

Writer's Block Annihilator #3: competitor Research

Check your competitors out. Observe what they're doing. What kind of strategy are they using? What kind of tactics are they using. How are they presenting their offer? The answers to these questions will provide you with the necessary brain juice to get the words 'flowing'.

Writer's Block Annihilator #4: current Events

There may be happenings in the world that you can link your ad copy to. For instance, you could have headlines like "If Only Clinton Knew This...".

Get the idea?

Writer's Block Annihilator #5: Festive Occasions

Is Thanksgiving or Valentine's day around the corner? If you're an info-publisher, would Valentine's day be a good time to tell your subscribers how much you love them? Would Thanksgiving be a good time to tell your subcribers how grateful you are for their continuous support?

Writer's Block Annihilator #6: Be Still

How about trying to stop 'figuring' it out, and just observe a good 3 minutes of pure silence. To quote the Good Book, "Be still and know that I am god". You'll surprise yourself at just how many ideas will start popping into your head simply because you 'stopped thinking'.

Writer's Block Annihilator #7: Read Something else

Choose to read something completely different from what you are writing. The more 'different' it is, the better. This will allow your haphazard thoughts to regroup and refocus.

Writer's Block Annihilator #8: Chunk It

Break down whatever you're writing into achievable small chunks. Reward yourself at the end of every completed chunk.

Writer's Block Annihilator #9: Refer To Controls

Drop all that you're doing, and start reading winning 'controls'. Understand that these sales letters became 'controls' because they were winners. It's near to impossible to not get the next million dollar idea from winning sales letters. Remember, don't reinve

strategy are they using? What kind of tactics are they using. How are they presenting their offer? The answers to these questions will provide you with the necessary brain juice to get the words 'flowing'.

Writer's Block Annihilator #4: current Events

There may be happenings in the world that you can link your ad copy to. For instance, you could have headlines like "If Only Clinton Knew This...".

Get the idea?

Writer's Block Annihilator #5: Festive Occasions

Is Thanksgiving or Valentine's day around the corner? If you're an info-publisher, would Valentine's day be a good time to tell your subscribers how much you love them? Would Thanksgiving be a good time to tell your subcribers how grateful you are for their continuous support?

Writer's Block Annihilator #6: Be Still

How about trying to stop 'figuring' it out, and just observe a good 3 minutes of pure silence. To quote the Good Book, "Be still and know that I am god". You'll surprise yourself at just how many ideas will start popping into your head simply because you 'stopped thinking'.

Writer's Block Annihilator #7: Read Something else

Choose to read something completely different from what you are writing. The more 'different' it is, the better. This will allow your haphazard thoughts to regroup and refocus.

Writer's Block Annihilator #8: Chunk It

Break down whatever you're writing into achievable small chunks. Reward yourself at the end of every completed chunk.

Writer's Block Annihilator #9: Refer To Controls

Drop all that you're doing, and start reading winning 'controls'. Understand that these sales letters became 'controls' because they were winners. It's near to impossible to not get the next million dollar idea from winning sales letters. Remember, don't reinve

me to tell your subscribers how much you love them? Would Thanksgiving be a good time to tell your subcribers how grateful you are for their continuous support?

Writer's Block Annihilator #6: Be Still

How about trying to stop 'figuring' it out, and just observe a good 3 minutes of pure silence. To quote the Good Book, "Be still and know that I am god". You'll surprise yourself at just how many ideas will start popping into your head simply because you 'stopped thinking'.

Writer's Block Annihilator #7: Read Something else

Choose to read something completely different from what you are writing. The more 'different' it is, the better. This will allow your haphazard thoughts to regroup and refocus.

Writer's Block Annihilator #8: Chunk It

Break down whatever you're writing into achievable small chunks. Reward yourself at the end of every completed chunk.

Writer's Block Annihilator #9: Refer To Controls

Drop all that you're doing, and start reading winning 'controls'. Understand that these sales letters became 'controls' because they were winners. It's near to impossible to not get the next million dollar idea from winning sales letters. Remember, don't reinve

are writing. The more 'different' it is, the better. This will allow your haphazard thoughts to regroup and refocus.

Writer's Block Annihilator #8: Chunk It

Break down whatever you're writing into achievable small chunks. Reward yourself at the end of every completed chunk.

Writer's Block Annihilator #9: Refer To Controls

Drop all that you're doing, and start reading winning 'controls'. Understand that these sales letters became 'controls' because they were winners. It's near to impossible to not get the next million dollar idea from winning sales letters. Remember, don't reinvent the wheel when you can change the tires.

Writer's Block Annihilator #10: Listen To Mozart And Baroque Music

Yes, it's been proven to boost productivity. Baroque music is an excellent example, especially the works of Vivaldi, Bach and Handel. Interestingly, the major portion of scientific research into whether listening to music increases productivity has centred on what is known as the "Mozart effect". Studies have shown that college students had performed better on their math problems when listening to classical music. Interestingly the effect of listening to Mozart does not appear to be limited to humans either. Apparently cows will produce more milk if music Mozart is played. Imagine what the 'Mozart effect' would do for your copy?

So now not only do you have one, but ten ways to rid yourself of writer's woes.

Use them, nail those words, get those customers and rake those sales in.

Copyright 2004 Jo Han Mok