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Item Upon - Customer Loyalty: Investing In Relationships
Make an impact at your next exhibition, banner stands and exhibition systems are an exciting medium of presentation, giving instant impact, they are ideal for conferences, retail displays and for additional emphasis on an exhibit stand at tradeshows.There are many different types of portable banner stands available on the market but some of the most popular types feature
All Presidential candidates (before and after) make all kinds of promises about YOUR 'social security' when running for the top job. Regardless of the promises, YOU are the one who has to live or die by the future plans made on your behalf.Future plans that YOU make and control. It’s your actions that count. No one else is going to make sure that you are cared for in y
We know it’s far more affordable to resell existing customers than to get new ones. We know that it’s better to retain our customers and to encourage referrals through added value service than to spend a lot of money finding new customers. So why don’t we act accordingly? Why don’t we spend 80% of our marketing budget on our EXISTING customers? Invest in your people and they will bring you a lot of new ones. Build strong re
If you love the great outdoors more than anything then a job with the USDA Forest Service as a tour guide. It is not easy to get these jobs as they are so highly sought after and yet for someone who loves such things it is considered a dream job and for good reason too.Over the past five years I have had the pleasure of touring this nation by motor home and in doing have
We know it’s far more affordable to resell existing customers than to get new ones. We know that it’s better to retain our customers and to encourage referrals through added value service than to spend a lot of money finding new customers. So why don’t we act accordingly? Why don’t we spend 80% of our marketing budget on our EXISTING customers? Invest in your people and they will bring you a lot of new ones. Build strong r
"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. When in networking situations, many small business owners leave people with a slightly different feeling. If questioned for the truth, what would likely be said is, "you bored me at h
We know it’s far more affordable to resell existing customers than to get new ones. We know that it’s better to retain our customers and to encourage referrals through added value service than to spend a lot of money finding new customers. So why don’t we act accordingly? Why don’t we spend 80% of our marketing budget on our EXISTING customers? Invest in your people and they will bring you a lot of new ones. Build strong r
Most of us interact with our co-workers on a daily basis, its what helps us get through the day. Most employers go to great lengths to promote the "team", some thousands of dollars on retreats and seminars and the like. Basically, to them a group of cooperative, resourceful employees all working together is as valued as good advertising. And no wonder, without it their business
In my experience there are a lot of companies out there that make claims exactly like the title of this article. In other words, you buy their product or service and they will then do the work and you will make money. This is a fallacy, unless of course your talking about interest bearing accounts. In this case, you are lending your money to a business, and they pay you inter
By redirecting our marketing dollars to our loyal clients and creating unprecedented added and unexpected value, we can engender massive reciprocity in the form of referrals and goodwill. But only strategists will understand this. Tacticians, those “instant gratification” types, will never understand this. A happy customer is good – an elated customer is better. A satisfied customer might stay with you, but an inspired and enthusiastic customer will bring her friends, family and associates. A surprise party, an unexpected gift, a personal phone call and a complimentary dinner can buy
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