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Item Upon - Why Your Clients Are Buying from Someone Else (and What You Can Do About It)
In my thirty years as an advertising consultant, I ran into many businesses that could have benefited from an in-house advertising agency. Instead, they spent fortunes on various agencies that were more concerned with making money than helping the client. So perhaps it’s time to set the record straight and offer some advise to anyone that fits the following criteria. There are several types of businesses that could be better off if they created a small division to handle their marketing needs.If you have a product you manufacture, you are tops on my list. It’s your product and you should be contr
Imagine this scene -- it's a quiet Tuesday afternoon at your office...Then, suddenly, the tranquility is shattered when a process server arrives. Of course, the receptionist doesn't really know what to do and doesn't want to be responsible for signing for something like this. So, over the loudspeaker she pages someone above her to come out front to sign for the service of process.In just a few minutes, everyone in the office is asking, "What is a service of process?" Once they figure it out, they all start guessing as to why your company is being sued.Now, we know that lawsuits are a part of business. But, t
Another Company is Easier to Work With. If someone is ready to give you his business, it seems the least you could do for him is make it easy to work with you. I can’t tell you how many times I’ve been in a store, with my wallet in hand, and no one around to ring up my purchase. Or have you ever called a business to ask a question or place an order by phone and been put in the cue with a recorded message, “you are caller number 17, your approximate wait time is greater than 10 minutes, please stay on the line.” This actually happened to me this week and once I got a live person, she said she needed to transfer me to someone else. Guess what? I got put back into another cue as caller number 14. When that person answered and announced she was going to put me in touch with a third person, I told her that if I had to hold again, I was taking my busin
Does this sound like you?* You're spending way too much time trying to network online and are on networking overload.* You're trying to keep up with all the threads that relate to your business in all the social networking groups you've joined.* You're also monitoring all the discussion lists you're on looking for an opportunity to jump in and share your pearls of wisdom with the others on the list.* You're afraid to keep track of the hours you spend in online networking because whatever the number is, it's way too high.* You've just gotten an invitation to join yet another social networki
Another Company is Easier to Work With. If someone is ready to give you his business, it seems the least you could do for him is make it easy to work with you. I can’t tell you how many times I’ve been in a store, with my wallet in hand, and no one around to ring up my purchase. Or have you ever called a business to ask a question or place an order by phone and been put in the cue with a recorded message, “you are caller number 17, your approximate wait time is greater than 10 minutes, please stay on the line.” This actually happened to me this week and once I got a live person, she said she needed to transfer me to someone else. Guess what? I got put back into another cue as caller number 14. When that person answered and announced she was going to put me in touch with a third person, I told her that if I had to hold again, I was taking my busi
The Car Wash Industry has been under considerable stress lately with their public relations; this time it is over the hiring of illegal aliens and illegal immigrants. Early on the car wash industry tried to attempt to justify the hiring of illegal aliens stating; There Is Just No Way for Us to Know If Someone Is a US Citizen or Not.Of course we all know this was a cop-out and they know that they are hiring people who are illegal aliens even though the carwash owners claim that they had some sort of ID and how were they to know if it was fake or not? We all know that they knew.Having been in the carwash industry fo
EFT transactions are transmitted through an automated clearinghouse. This is known as an ACH operator and is a secured and preprogrammed system. It functions as a clearing facility controlled by private organizations or a Federal Reserve Bank and is a recognized system for inter bank electronic fund transfers. The National Automated Clearing House Association (NACHA) governs these systems and is responsible for their functionality.Problems with EFT become apparent when financial institutions do not abide by the NACHA operatives and regulations. These are detailed and stringent policies related to implementation, conformit
You've probably been taught not to stereotype people based on race, religion or sex. But when you make a career or business decision, do you still make decisions based on stereotypes?"Insurance sales reps must be gregarious."Hal, a successful insurance agent for many years, has developed a portfolio of loyal, happy clients. Hal can be described as an introvert. He rarely speaks unless spoken to, and then he speaks briefly and softly. His clients have learned that he's a caring, dedicated agent who never misses a detail."Accountants sit quietly and crunch numbers."These days, accountants, especially th
Your Competition is Cheaper. Many times clients are looking for the cheapest price, but more often they’re looking for the best value. An important part of your job is to show clients how valuable what you offer is and why it’s worth the price you charge for it. When someone recognizes the value of what you provide, she will not leave you because of price. Remember last week when I talked about my insurance company, USAA? I know I could pay less somewhere else, but the service USAA provides is worth more to me. Evaluate all the ways you let your clients know the value of working with you. Just for your own clarification, make a list of your distinctive characteristics that contribute added worth and justify your price.
Someone Else is Paying More Attention. Almost everyone likes it when someone pays attention to him. Occasionally thou
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