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Item Upon - Reciprocity: The Key to Lead Capture
Everybody loves to shop! Shopping is a major recreational activity. It is all too human to become absorbed in the details of selection, purchase, and display behavior. When you shop, you buy things, when you need to buy things, you head off to the market. You can find everything in
What agents may not realize is the
Have you been agonizing over how to raise money for your charitable organization? Here are five dependable fundraising ideas:1) Have a car wash. This is one of the cheapest fundraisers to setup because all you need is a busy corner and an ample water supply. Generally, gas
One of the keys to your success with the Internet is to step out of your real estate agent shoes and into your potential clients’ shoes. You need to think like your clients do, and one of the first rules of human behavior is this: no one will do anything for you just because you want them to.
So what’s the answer? Simply this, give your visitors a reason to stay, give them something of value and they’ll be more likely to give you back something of value — they’re business.
This is the reciprocity principle. Too often, agents have the principle of reciprocity backward. Because agents know their listings are of great value to home buyers, and that this is an easy way to capture a lead, agents will ask for personal information to access the listings. This is asking the potential client to scratch the agent’s back and then he or she will scratch the potential client’s back.
What agents may not realize is the e
There are many different press release companies that offer both the writing and distributing of press releases on the World Wide Web. We have used some of these companies and we have seen very little results and paid for it through the nose. As a matter of fact, as a locally based s
One of the keys to your success with the Internet is to step out of your real estate agent shoes and into your potential clients’ shoes. You need to think like your clients do, and one of the first rules of human behavior is this: no one will do anything for you just because you want them to.
So what’s the answer? Simply this, give your visitors a reason to stay, give them something of value and they’ll be more likely to give you back something of value — they’re business.
This is the reciprocity principle. Too often, agents have the principle of reciprocity backward. Because agents know their listings are of great value to home buyers, and that this is an easy way to capture a lead, agents will ask for personal information to access the listings. This is asking the potential client to scratch the agent’s back and then he or she will scratch the potential client’s back.
What agents may not realize is the
Today, I made a special trip to an art supply store, one at which I have a “membership,” enabling me to get 10% off its prices, everyday.After wading through a sea of traffic, I found a parking space, entered the store, and quickly picked up two canvasses.I asked the cl
So what’s the answer? Simply this, give your visitors a reason to stay, give them something of value and they’ll be more likely to give you back something of value — they’re business.
This is the reciprocity principle. Too often, agents have the principle of reciprocity backward. Because agents know their listings are of great value to home buyers, and that this is an easy way to capture a lead, agents will ask for personal information to access the listings. This is asking the potential client to scratch the agent’s back and then he or she will scratch the potential client’s back.
What agents may not realize is the
One thing that has been incredible to me is that my article-generated subscribers buy a lot more from me than subscribers generated from most other sources. I have brainstormed this concept a lot, because I generally look for the why in things. So my natural instinct is to figure
This is the reciprocity principle. Too often, agents have the principle of reciprocity backward. Because agents know their listings are of great value to home buyers, and that this is an easy way to capture a lead, agents will ask for personal information to access the listings. This is asking the potential client to scratch the agent’s back and then he or she will scratch the potential client’s back.
What agents may not realize is the
In an ever-expanding corporate environment, the need to have an individual identity is a must to stand out from the crowd and get noticed. There are several ways of making this statement such as brand advertising, promotion campaigns and a personalized logo. However, a very subtle ye
What agents may not realize is the effects of this practice are two-fold. First, a majority of visitors will instantly leave the site (according to Statistical Research, Inc., typically, 67 percent of Web site visitors leave the Web site when personal info is asked for); and second, one fifth of Web site visitors falsify their personal information (SRI). Requiring personal information up front causes agents to lose a percentage of their potential clients.
Allowing visitors to peruse your listings is like a car dealer letting customers take a car for a test drive. Offering listings to visitors without strings attached is the foundation for a relationship of trust. Consumers tend to gravitate toward businesses and individuals they trust.
Someone put it simply by saying: “No one cares how much you know until they know how much you care.” The principle of reciprocity is the first and probably most important key to capturing quality leads.
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