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Item Upon - Architect Client Relationships
How Do You Market Two Businesses?
Because I do a lot of networking with very small business owners, I meet a lot of dual business owners. These are people, usually women, who own two businesses (or more).As a solopreneur, your resources are limited – that is, time and mo'ney. Managing and marketing one business is already a full-time job, so if your two businesses don't share the same target market, you may struggle – a lot.Sharing the same target market all
ke becomes secondary, or is overlooked completely. When this happens tBecause I do a lot of networking with very small business owners, I meet a lot of dual business owners. These are people, usually women, who own two businesses (or more).As a solopreneur, your resources are limited – that is, time and mo'ney. Managing and marketing one business is already a full-time job, so if your two businesses don't share the same target market, you may struggle – a lot.Sharing the same target market all
Look Cool - Lean Back with Bistro Tables and Chairs
If brown is the new black, then bistro table and chairs are the new furniture. Well, they would be, except that they have been around for almost two centuries now. Ask most people what a bistro table and chair set actually is and, chances are, they will shrug their shoulders and say they don't know. But, really, we've all seen them, especially those of us who live in cities or countries that exhibit continental sophistication. Yes, you have
In the history of architecture there has often been an unseen contradiction between what the architect wants to design and what the client wants built. Sometimes an architect will get so wrapped up in his vision and personal aesthetic values that what the client likes and does not like becomes secondary, or is overlooked completely. When this happens thIf brown is the new black, then bistro table and chairs are the new furniture. Well, they would be, except that they have been around for almost two centuries now. Ask most people what a bistro table and chair set actually is and, chances are, they will shrug their shoulders and say they don't know. But, really, we've all seen them, especially those of us who live in cities or countries that exhibit continental sophistication. Yes, you have
Use The Right Benefit Statements on Your Website (and in All Your Marketing)
The experts say you need benefit statements in all your marketing – on your website, on your brochures and flyers, in your 30-second introduction and in all types of advertising. This is true.There could be so many benefit statements for your business, how do you choose?Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they
tion between what the architect wants to design and what the client wants built. Sometimes an architect will get so wrapped up in his vision and personal aesthetic values that what the client likes and does not like becomes secondary, or is overlooked completely. When this happens tThe experts say you need benefit statements in all your marketing – on your website, on your brochures and flyers, in your 30-second introduction and in all types of advertising. This is true.There could be so many benefit statements for your business, how do you choose?Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they
How to Be Noticed
IntroductionPeople page through a magazine in a similar fashion as they surf through the web. The average attention span is not very long; eyes wander attempting to take in all of the stimuli. While paging through a magazine, a person is most likely to glance at a great number of advertisements. While reading articles, it relieves pressure on the brain to take a break from the text and take in some visual graphics. Millions of
ts built. Sometimes an architect will get so wrapped up in his vision and personal aesthetic values that what the client likes and does not like becomes secondary, or is overlooked completely. When this happens tIntroductionPeople page through a magazine in a similar fashion as they surf through the web. The average attention span is not very long; eyes wander attempting to take in all of the stimuli. While paging through a magazine, a person is most likely to glance at a great number of advertisements. While reading articles, it relieves pressure on the brain to take a break from the text and take in some visual graphics. Millions of
Are Consultants Wasting Your Time with your Business Plans?
I am about to reveal a business consultants trade secret. Most Business Plans don't work. Business Owners either produce a Plan themselves when they launch their business, or pay a consultant to write one for them, but it just ends up, unread and unloved on shelf in a cupboard covered in cobwebs and dust. If you knew that, would you hire that high price consultant? And can you see why its a trade secret?To make a Business Plan work i
nd personal aesthetic values that what the client likes and does not like becomes secondary, or is overlooked completely. When this happens tI am about to reveal a business consultants trade secret. Most Business Plans don't work. Business Owners either produce a Plan themselves when they launch their business, or pay a consultant to write one for them, but it just ends up, unread and unloved on shelf in a cupboard covered in cobwebs and dust. If you knew that, would you hire that high price consultant? And can you see why its a trade secret?To make a Business Plan work i
How to Work Smarter in an Instant
Before I start a piece of work with a new client, I always ask them the same question. "Imagine that we are sitting here at the end of the project or programme and it's turned out to been more successful than anybody could ever have imagined. What does that success look like? What is different? What is better?"You may find it strange but an awful lot of them can't answer me. They have no measures of success. They haven't addressed th
ke becomes secondary, or is overlooked completely. When this happens the house or building created may win design awards and look beautiful to a trained architectural eye, but the client or people who have to live in it may dislike it intensely. Often the owners or tenants will go back in and change things a second or third time to better suit their aes
Before I start a piece of work with a new client, I always ask them the same question. "Imagine that we are sitting here at the end of the project or programme and it's turned out to been more successful than anybody could ever have imagined. What does that success look like? What is different? What is better?"You may find it strange but an awful lot of them can't answer me. They have no measures of success. They haven't addressed th
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